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WYSIWYG But structured content will make you skinny, happy, and rich

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@rhodesjason github.com/jasonrhodes notrobotic.com

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WIETERS

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1. Why WYSIWYGs are EVIL 2. Another definition of SC 3. How to find your structure 4. How we built the Hub 5. CMS demos LET’S TALK ABOUT FIVE THINGS

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I NEED DESIGN IN MY CONTENT

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WHAT I SAW WASN’T WHAT I GOT

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I NEED DESIGN IN MY CONTENT

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BIG AREA OF MOST IMPORTANT CONTENT (BAMIC)

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CONTENT RUINS EVERYTHING

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I NEED DESIGN IN MY CONTENT

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Which design?

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AND THEN WE TOLD THEM THERE WAS ONLY ONE DESIGN

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CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN

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CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN DESIGN DESIGN DESIGN DESIGN

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I NEED DESIGN IN MY CONTENT

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DESIGN IN CONTENT

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WAIT

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‣ Article ‣ Blog Post ‣ Person ‣ Image Object

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Object Name Author Date ( properties )

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Object 1 ( relationship ) Object 2

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implicit (dynamic) relationships Object 1 Title: Lacrosse team beats UMD Object 2 Title: New lacrosse field approved for 2014

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explicit (manual) relationships Object 1 Related: Object 2 Object 2 Related:

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and relationships Objects have properties with other objects WHAT IS STRUCTURED CONTENT?

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HOW WE USED STRUCTURED CONTENT TO BUILD A HUB

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WHAT’S A HUB?

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Medicine Public Health Arts and Sciences Engineering Nursing Education Business Peabody Center for Talented Youth Applied Physics Laboratory

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LET’S BUILD A NEWS SITE

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FACTORY OUTLET “API”

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BAMIC

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{{ content }} ???

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{{ headline }} {{ subheadline }} {{ image }} {{ body }}

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Articles Images Videos Courses Campuses People Research papers Grants Buildings Events Donations Messages EVERYTHING IS OBJECT

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All articles that mention people who work in the Reed building

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All events happening tomorrow that take place on Homewood campus

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All courses on topics that are mentioned in grants that are currently funded by NIH

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SO MUCH POWERRRRR

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#1 KNOW YOUR CONTENT STRUCTURED CONTENT: HOW?

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STRUCTURED CONTENT: HOW? #2 DEFINE OBJECTS

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STRUCTURED CONTENT: HOW? #3 LIMIT PROPERTIES

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STRUCTURED CONTENT: HOW? #4 CREATE MEANINGFUL RELATIONSHIPS

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STRUCTURED CONTENT: HOW? #5 CLASSIFY

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Object

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( properties )

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Relationships?

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Object

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( properties )

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Relationships?

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The Structured Content Promise 1. Know your content 2. Plan your structure 3. Pick a tool 4. ... 5. Profit!

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Questions? WITH PRIZES!

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@rhodesjason github.com/jasonrhodes notrobotic.com Thanks.