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WYSIWYG
But structured content
will make you skinny,
happy, and rich
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@rhodesjason
github.com/jasonrhodes
notrobotic.com
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WIETERS
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1. Why WYSIWYGs are EVIL
2. Another definition of SC
3. How to find your structure
4. How we built the Hub
5. CMS demos
LET’S TALK ABOUT FIVE THINGS
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I NEED DESIGN
IN MY CONTENT
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WHAT I SAW
WASN’T
WHAT I GOT
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I NEED DESIGN
IN MY CONTENT
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BIG AREA
OF MOST
IMPORTANT
CONTENT
(BAMIC)
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CONTENT
RUINS
EVERYTHING
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I NEED DESIGN
IN MY CONTENT
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Which design?
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AND THEN WE TOLD THEM
THERE WAS ONLY ONE DESIGN
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CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
DESIGN
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CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
CONTENT
DESIGN
DESIGN
DESIGN
DESIGN
DESIGN
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I NEED DESIGN
IN MY CONTENT
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DESIGN IN CONTENT
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WAIT
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‣ Article
‣ Blog Post
‣ Person
‣ Image
Object
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Object
Name Author Date
( properties )
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Object 1
( relationship )
Object 2
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implicit (dynamic) relationships
Object 1
Title:
Lacrosse team
beats UMD
Object 2
Title:
New lacrosse field
approved for 2014
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explicit (manual) relationships
Object 1
Related:
Object 2
Object 2
Related:
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and relationships
Objects have
properties
with other objects
WHAT IS STRUCTURED CONTENT?
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HOW WE USED
STRUCTURED
CONTENT TO
BUILD A HUB
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WHAT’S A
HUB?
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Medicine
Public Health
Arts and
Sciences
Engineering
Nursing Education
Business
Peabody
Center for
Talented Youth
Applied Physics
Laboratory
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LET’S BUILD A
NEWS SITE
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FACTORY
OUTLET
“API”
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BAMIC
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{{ content }}
???
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{{ headline }}
{{ subheadline }}
{{ image }}
{{ body }}
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Articles
Images
Videos
Courses
Campuses
People
Research papers
Grants
Buildings
Events
Donations
Messages
EVERYTHING IS OBJECT
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All articles that mention
people who work
in the Reed building
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All events happening
tomorrow that take place
on Homewood campus
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All courses on topics
that are mentioned in
grants that are
currently funded by NIH
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SO MUCH POWERRRRR
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#1 KNOW YOUR CONTENT
STRUCTURED
CONTENT:
HOW?
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STRUCTURED
CONTENT:
HOW?
#2 DEFINE OBJECTS
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STRUCTURED
CONTENT:
HOW?
#3 LIMIT PROPERTIES
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STRUCTURED
CONTENT:
HOW?
#4 CREATE MEANINGFUL
RELATIONSHIPS
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STRUCTURED
CONTENT:
HOW?
#5 CLASSIFY
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Object
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( properties )
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Relationships?
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Object
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( properties )
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Relationships?
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The Structured Content Promise
1. Know your content
2. Plan your structure
3. Pick a tool
4. ...
5. Profit!
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Questions?
WITH
PRIZES!
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@rhodesjason
github.com/jasonrhodes
notrobotic.com
Thanks.