Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
RIP WYSIWYG
Search
Jason Rhodes
March 06, 2013
Technology
3
2k
RIP WYSIWYG
How structured content can make you skinny, happy, and rich. (Given at Digital 360 2013)
Jason Rhodes
March 06, 2013
Tweet
Share
More Decks by Jason Rhodes
See All by Jason Rhodes
What's New with React, 2018 Edition
rhodesjason
0
70
Snapshot Everything
rhodesjason
0
67
Make Something Dumb
rhodesjason
0
72
Node Workshop: NorfolkJS Edition
rhodesjason
0
110
Nuclear Pizza Machine
rhodesjason
0
160
How to Succeed With JavaScript (Without Really Trying)
rhodesjason
0
140
NodeSchool is OSCCL
rhodesjason
0
180
NodeSchool Intro: Sept 27, 2014
rhodesjason
1
87
Started from the Bottom
rhodesjason
0
120
Other Decks in Technology
See All in Technology
多様な事業ドメインのクリエイターへ 価値を届けるための営みについて
massyuu
1
240
AI駆動開発を推進するためにサービス開発チームで 取り組んでいること
noayaoshiro
0
180
Function calling機能をPLaMo2に実装するには / PFN LLMセミナー
pfn
PRO
0
930
Goに育てられ開発者向けセキュリティ事業を立ち上げた僕が今向き合う、AI × セキュリティの最前線 / Go Conference 2025
flatt_security
0
350
KAGのLT会 #8 - 東京リージョンでGAしたAmazon Q in QuickSightを使って、報告用の資料を作ってみた
0air
0
200
20201008_ファインディ_品質意識を育てる役目は人かAIか___2_.pdf
findy_eventslides
1
340
VCC 2025 Write-up
bata_24
0
180
小学4年生夏休みの自由研究「ぼくと Copilot エージェント」
taichinakamura
0
140
AIAgentの限界を超え、 現場を動かすWorkflowAgentの設計と実践
miyatakoji
0
140
[2025-09-30] Databricks Genie を利用した分析基盤とデータモデリングの IVRy の現在地
wxyzzz
0
470
成長自己責任時代のあるきかた/How to navigate the era of personal responsibility for growth
kwappa
3
270
英語は話せません!それでも海外チームと信頼関係を作るため、対話を重ねた2ヶ月間のまなび
niioka_97
0
120
Featured
See All Featured
Facilitating Awesome Meetings
lara
56
6.6k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
What’s in a name? Adding method to the madness
productmarketing
PRO
23
3.7k
Bash Introduction
62gerente
615
210k
Large-scale JavaScript Application Architecture
addyosmani
514
110k
Into the Great Unknown - MozCon
thekraken
40
2.1k
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Why You Should Never Use an ORM
jnunemaker
PRO
59
9.6k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
31
9.7k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.5k
Principles of Awesome APIs and How to Build Them.
keavy
127
17k
Designing Experiences People Love
moore
142
24k
Transcript
WYSIWYG But structured content will make you skinny, happy, and
rich
@rhodesjason github.com/jasonrhodes notrobotic.com
WIETERS
None
1. Why WYSIWYGs are EVIL 2. Another definition of SC
3. How to find your structure 4. How we built the Hub 5. CMS demos LET’S TALK ABOUT FIVE THINGS
None
None
I NEED DESIGN IN MY CONTENT
WHAT I SAW WASN’T WHAT I GOT
I NEED DESIGN IN MY CONTENT
None
BIG AREA OF MOST IMPORTANT CONTENT (BAMIC)
None
None
CONTENT RUINS EVERYTHING
I NEED DESIGN IN MY CONTENT
Which design?
None
AND THEN WE TOLD THEM THERE WAS ONLY ONE DESIGN
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN
CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN DESIGN DESIGN DESIGN
DESIGN
I NEED DESIGN IN MY CONTENT
None
None
DESIGN IN CONTENT
WAIT
None
‣ Article ‣ Blog Post ‣ Person ‣ Image Object
Object Name Author Date ( properties )
Object 1 ( relationship ) Object 2
implicit (dynamic) relationships Object 1 Title: Lacrosse team beats UMD
Object 2 Title: New lacrosse field approved for 2014
explicit (manual) relationships Object 1 Related: Object 2 Object 2
Related:
and relationships Objects have properties with other objects WHAT IS
STRUCTURED CONTENT?
None
HOW WE USED STRUCTURED CONTENT TO BUILD A HUB
WHAT’S A HUB?
Medicine Public Health Arts and Sciences Engineering Nursing Education Business
Peabody Center for Talented Youth Applied Physics Laboratory
LET’S BUILD A NEWS SITE
None
None
None
None
FACTORY OUTLET “API”
None
None
BAMIC
{{ content }} ???
{{ headline }} {{ subheadline }} {{ image }} {{
body }}
None
None
Articles Images Videos Courses Campuses People Research papers Grants Buildings
Events Donations Messages EVERYTHING IS OBJECT
All articles that mention people who work in the Reed
building
All events happening tomorrow that take place on Homewood campus
All courses on topics that are mentioned in grants that
are currently funded by NIH
SO MUCH POWERRRRR
#1 KNOW YOUR CONTENT STRUCTURED CONTENT: HOW?
STRUCTURED CONTENT: HOW? #2 DEFINE OBJECTS
STRUCTURED CONTENT: HOW? #3 LIMIT PROPERTIES
STRUCTURED CONTENT: HOW? #4 CREATE MEANINGFUL RELATIONSHIPS
STRUCTURED CONTENT: HOW? #5 CLASSIFY
None
None
None
Object
None
( properties )
Relationships?
None
None
None
Object
None
None
( properties )
Relationships?
The Structured Content Promise 1. Know your content 2. Plan
your structure 3. Pick a tool 4. ... 5. Profit!
Questions? WITH PRIZES!
@rhodesjason github.com/jasonrhodes notrobotic.com Thanks.