RIP WYSIWYG

Transcript

1. WYSIWYG But structured content will make you skinny, happy, and

   rich

2. @rhodesjason github.com/jasonrhodes notrobotic.com

3. WIETERS

4. None

5. 1. Why WYSIWYGs are EVIL 2. Another definition of SC

   3. How to find your structure 4. How we built the Hub 5. CMS demos LET’S TALK ABOUT FIVE THINGS
6. None
7. None

8. I NEED DESIGN IN MY CONTENT

9. WHAT I SAW WASN’T WHAT I GOT

10. I NEED DESIGN IN MY CONTENT

11. None

12. BIG AREA OF MOST IMPORTANT CONTENT (BAMIC)

13. None
14. None

15. CONTENT RUINS EVERYTHING

16. I NEED DESIGN IN MY CONTENT

17. Which design?

18. None

19. AND THEN WE TOLD THEM THERE WAS ONLY ONE DESIGN

20. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN

21. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN DESIGN DESIGN DESIGN

    DESIGN

22. I NEED DESIGN IN MY CONTENT

23. None
24. None

25. DESIGN IN CONTENT

26. WAIT

27. None

28. ‣ Article ‣ Blog Post ‣ Person ‣ Image Object

29. Object Name Author Date ( properties )

30. Object 1 ( relationship ) Object 2

31. implicit (dynamic) relationships Object 1 Title: Lacrosse team beats UMD

    Object 2 Title: New lacrosse field approved for 2014

32. explicit (manual) relationships Object 1 Related: Object 2 Object 2

    Related:

33. and relationships Objects have properties with other objects WHAT IS

    STRUCTURED CONTENT?
34. None

35. HOW WE USED STRUCTURED CONTENT TO BUILD A HUB

36. WHAT’S A HUB?

37. Medicine Public Health Arts and Sciences Engineering Nursing Education Business

    Peabody Center for Talented Youth Applied Physics Laboratory

38. LET’S BUILD A NEWS SITE

39. None
40. None
41. None
42. None

43. FACTORY OUTLET “API”

44. None
45. None

46. BAMIC

47. {{ content }} ???

48. {{ headline }} {{ subheadline }} {{ image }} {{

    body }}
49. None
50. None

51. Articles Images Videos Courses Campuses People Research papers Grants Buildings

    Events Donations Messages EVERYTHING IS OBJECT

52. All articles that mention people who work in the Reed

    building

53. All events happening tomorrow that take place on Homewood campus

54. All courses on topics that are mentioned in grants that

    are currently funded by NIH

55. SO MUCH POWERRRRR

56. #1 KNOW YOUR CONTENT STRUCTURED CONTENT: HOW?

57. STRUCTURED CONTENT: HOW? #2 DEFINE OBJECTS

58. STRUCTURED CONTENT: HOW? #3 LIMIT PROPERTIES

59. STRUCTURED CONTENT: HOW? #4 CREATE MEANINGFUL RELATIONSHIPS

60. STRUCTURED CONTENT: HOW? #5 CLASSIFY

61. None
62. None
63. None

64. Object

65. None

66. ( properties )

67. Relationships?

68. None
69. None
70. None

71. Object

72. None
73. None

74. ( properties )

75. Relationships?

76. The Structured Content Promise 1. Know your content 2. Plan

    your structure 3. Pick a tool 4. ... 5. Profit!

77. Questions? WITH PRIZES!

78. @rhodesjason github.com/jasonrhodes notrobotic.com Thanks.