RIP WYSIWYG

How structured content can make you skinny, happy, and rich. (Given at Digital 360 2013)

1. WYSIWYG But structured content will make you skinny, happy, and rich
2. @rhodesjason github.com/jasonrhodes notrobotic.com
3. WIETERS
5. 1. Why WYSIWYGs are EVIL 2. Another definition of SC 3. How to find your structure 4. How we built the Hub 5. CMS demos LET’S TALK ABOUT FIVE THINGS
8. I NEED DESIGN IN MY CONTENT
9. WHAT I SAW WASN’T WHAT I GOT
10. I NEED DESIGN IN MY CONTENT
12. BIG AREA OF MOST IMPORTANT CONTENT (BAMIC)
15. CONTENT RUINS EVERYTHING
16. I NEED DESIGN IN MY CONTENT
17. Which design?
19. AND THEN WE TOLD THEM THERE WAS ONLY ONE DESIGN
20. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN
21. CONTENT CONTENT CONTENT CONTENT CONTENT CONTENT DESIGN DESIGN DESIGN DESIGN DESIGN
22. I NEED DESIGN IN MY CONTENT
25. DESIGN IN CONTENT
26. WAIT
28. ‣ Article ‣ Blog Post ‣ Person ‣ Image Object
29. Object Name Author Date ( properties )
30. Object 1 ( relationship ) Object 2
31. implicit (dynamic) relationships Object 1 Title: Lacrosse team beats UMD Object 2 Title: New lacrosse field approved for 2014
32. explicit (manual) relationships Object 1 Related: Object 2 Object 2 Related:
33. and relationships Objects have properties with other objects WHAT IS STRUCTURED CONTENT?
35. HOW WE USED STRUCTURED CONTENT TO BUILD A HUB
36. WHAT’S A HUB?
37. Medicine Public Health Arts and Sciences Engineering Nursing Education Business Peabody Center for Talented Youth Applied Physics Laboratory
38. LET’S BUILD A NEWS SITE
43. FACTORY OUTLET “API”
46. BAMIC
47. {{ content }} ???
48. {{ headline }} {{ subheadline }} {{ image }} {{ body }}
51. Articles Images Videos Courses Campuses People Research papers Grants Buildings Events Donations Messages EVERYTHING IS OBJECT
52. All articles that mention people who work in the Reed building
53. All events happening tomorrow that take place on Homewood campus
54. All courses on topics that are mentioned in grants that are currently funded by NIH
55. SO MUCH POWERRRRR
56. #1 KNOW YOUR CONTENT STRUCTURED CONTENT: HOW?
57. STRUCTURED CONTENT: HOW? #2 DEFINE OBJECTS
58. STRUCTURED CONTENT: HOW? #3 LIMIT PROPERTIES
59. STRUCTURED CONTENT: HOW? #4 CREATE MEANINGFUL RELATIONSHIPS
60. STRUCTURED CONTENT: HOW? #5 CLASSIFY
64. Object
66. ( properties )
67. Relationships?
71. Object
74. ( properties )
75. Relationships?
76. The Structured Content Promise 1. Know your content 2. Plan your structure 3. Pick a tool 4. ... 5. Profit!
77. Questions? WITH PRIZES!
78. @rhodesjason github.com/jasonrhodes notrobotic.com Thanks.