ARサービスの「意義」と「意味」のデザイン

by KAJI | 梶谷健人

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$PODFQU%FTJHOGPS"34FSWJDFT "3αʔϏεͷҙٛͱҙຯͷσβΠϯ .&40/ JOD$&0 ,FOU,BKJUBOJ

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1"(& ϓϩϑΟʔϧ ֿ୩݈ਓ !LBKJLFO .&40/ JOD$&0 "3αʔϏεͷϓϥϯχϯάˍ੍࡞ελδΦ 4FSWJDF%FTJHOˍ69%ίϯαϧςΟϯά ʮ͍ͪ͹Μ΍͍͞͠άϩʔεϋοΫͷڭຊʯஶऀ (SPXUI)BDLFS!7"4*-: JOD J20/ αϯϑϥϯγείͷ5SBEFDSBGUʹͯ1SPEVDU%FTJHOFS Πϯυʹͯݱ஍اۀͷ69ͱ(SPXUIͷϋϯζΦϯࢧԉ ൒೥΄ͲੈքҰपͷ์࿘ੜ׆ ౦ژେֶܦࡁֶ෦ଔۀ

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1"(& .&40/ͷ"34UVEJPͷྖҬ $PODFQU%FTJHO ίϯηϓτϝΠΩϯάˍαʔϏεϓϥϯχϯά 696*%FTJHO%FWFMPQNFOU 696*σβΠϯ։ൃ (SPXUI άϩʔε

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1"(& .&40/ͷ934UVEJPͷྖҬ $PODFQU%FTJHO ίϯηϓτϝΠΩϯάˍαʔϏεϓϥϯχϯά 696*%FTJHO%FWFMPQNFOU 696*σβΠϯ։ൃ (SPXUI άϩʔε ࠓ೔࿩͢ͷ͸ίίʂ

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1"(& .&40/ͷ934UVEJPͷྖҬ $PODFQU%FTJHO ίϯηϓτϝΠΩϯάˍαʔϏεϓϥϯχϯά 696*%FTJHO%FWFMPQNFOU 696*σβΠϯ։ൃ (SPXUI άϩʔε ࠓ೔࿩͢ͷ͸ίίʂ αʔϏεࣗମͷՁ஋ΛͲ͏σβΠϯ͢Δ͔ "3Ͱ͋ΔඞཁੑΛͲ͏σβΠϯ͢Δ͔ "3αʔϏε͸ɺ͜ͷͭΛΫϦΞ͢Δͷ͕೉͍͠ɻ ҰํͰ"3ͷ$PODFQU%FTJHOʹؔ͢Δ৘ใ͸΄ͱΜͲͳ͍ɻ

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ʮ ҙ ٛ ʯ ͱ ʮ ҙ ຯ ʯ ͷ σ β Π ϯ αʔϏεࣗମͷՁ஋ "3Ͱ͋Δඞཁੑ

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ҙຯ "3ͷඞཁੑ ҙٛαʔϏεࣗମͷՁ஋ αʔϏε͕ఏҊ͢ΔՁ஋͸ߴ͍͕ɺ "3Ͱ͋Δඞཁੑ͸ͳ͍αʔϏε "3ͷݟͤํͱͯ͠͸ૉ੖Β͍͕͠ ͦΕࣗମͷՁ஋͕๡͍͠αʔϏε ͜ͷྖҬͷ"3αʔϏεΛ ͍͔ʹ࡞͍͔ͬͯ͘

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1"(& ҙٛͷσβΠϯ αʔϏεࣗମͷՁ஋ ҙຯͷσβΠϯ "3Ͱ͋Δඞཁੑ $PODFQU%FTJHOͷॱ൪

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1"(& ҙٛͷσβΠϯ αʔϏεࣗମͷՁ஋ ҙຯͷσβΠϯ "3Ͱ͋Δඞཁੑ $PODFQU%FTJHOͷॱ൪

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1"(& ҙٛͷσβΠϯʹ͓͍ͯ͸ʮ"3ʯΛ๨ΕΔ ·ͣ͸ຊ࣭తʹϢʔβʔՁ஋ͷ͋ΔαʔϏεΛߟ͑Δ

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1"(& ҙٛͷσβΠϯ͸ղ͘΂͖໰͍Λఆٛ͢Δͱ͜Ζ͔Β ໰͍Λ໌֬Խ͢Δ͜ͱͰఏڙՁ஋ͷਊΛͿΒͣ͞ʹΞΠσΞΛߟ͑Δ͜ͱ͕Ͱ͖Δ

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1"(& ղ͘΂͖໰͍Λ໌֬ʹ͢Δ ղ͘΂͖໰͍Λ໌֬ʹ͢Δ͜ͱͰɺαʔϏεΞΠσΞͷՁ஋͕ϒϨͳ͘ͳΔ ͸͡ΊͷςʔϚ ੾Γޱɾண؟఺ ੾ΓޱϒϨετɺ ϢʔβʔɾΫϥΠΞϯτ ΠϯλϏϡʔ ʮΞύϨϧళฮʹങ͍෺ʹདྷͨਓ͕تͿ "3αʔϏεΛߟ͑Δʯ ۩ମԽ͞Εͨղ͘΂͖໰͍ ྫʣͲ͏͢Ε͹ళฮΛɺ෰Ҏ֎ͷΧϧνϟʔͷൃݟ ͕͋ΔϫΫϫΫ͢Δ৔ॴʹม͑ΒΕΔͩΖ͏͔ʁ ྫʣͲ͏͢Ε͹ɺࢼணࣨΛୀ۶ͳۭؒͰ͸ͳ͘ɺ ֶͼ͕͋Δۭؒʹม͑Δ͜ͱ͕Ͱ͖ΔͩΖ͏͔ʁ

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1"(& ໰୊Λఆٛ͢Δ͜ͱͰɺΞΠσΞͷఏڙՁ஋͕γϟʔϓʹͳΔ ʮ͜ͷαʔϏε͸ϢʔβʔʹͱͬͯԿ͕ྑ͍ͷ͔ʁʯͱ͍͏໰͍ʹετϨʔτʹฦͤΔ

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1"(& ղ͘΂͖໰͍͕ఆٛͰ͖ͨΒɺΞΠσΞग़͠ɻͨͩ͠εϚʔτʹɻ ΍Έ͘΋ʹΞΠσΞग़͠Λ͢ΔͷͰ͸ͳ͘ʮͲ͏ߟ͑Δ͔ʯΛ·ͣߟ͑Δɻ

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1"(& ݡ͍ΞΠσΞग़͠ͷख๏ ҋӢʹϒϨετΛ͢ΔͷͰ͸ͳ͘ɺঢ়گʹ߹Θͤͯ࠷దͳࢥߟ๏ͰΞΠσΞΛߟ͑Δ ΞφϩδʔʹΑΔΞΠσΞग़͠ όΠΞεഁյʹΑΔΞΠσΞग़͠ όοΫΩϟεςΟϯάʹΑΔΞΠσΞग़͠ "OENVDINPSF ࢀߟʣʮΞφϩδʔࢥߟʯ ࢀߟʣʮσβΠϯࢥߟΛ௒͑ΔσβΠϯࢥߟʯ ࢀߟʣ.&40/93."(";*/&

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1"(& ΞφϩδʔʹΑΔΞΠσΞग़͠ ΞφϩδʔʹΑΔΞΠσΞग़͠ͱ͸ʮߴ౓ͳύΫϦʯͷ͜ͱɻ ղ͘΂͖໰͍ Ͳ͏͢Ε͹ళฮΛߦ͘౓ʹ ෰Ҏ֎ͷΧϧνϟʔͷ ൃݟ΋͋Δ৔ॴʹ ม͑ΒΕΔͩΖ͏͔ʁ ߏ଄తʹࣅ͍ͯΔ΋ͷ ίʔεྉཧ өըؗͷ্өલͷ༧ࠂฤ ҿ৯ళͰྲྀΕΔϥδΦ ඒ༰ࣨʹஔ͍ͯ͋Δࡶࢽ &UD ΞΠσΞ ΞΠσΞ ΞΠσΞ ߏ଄Λநग़ "ΛٻΊ͍ͯͨΒ #ʹग़ձ͏

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1"(& ΞφϩδʔʹΑΔΞΠσΞग़͠ ΞΠσΞΛύΫͬͯ͘ΔͷͰΞΠσΞΛେྔʹग़ͤͭͭɺ ԕ͍ͱ͜Ζ͔ΒύΫͬͯ͘ΔͷͰ৽نੑͷߴ͍ΞΠσΞʹͳΓ΍͘͢ɺ ߏ଄Λଊ͑ͯΞΠσΞग़͠Λ͍ͯ͠ΔͷͰղ͘΂͖໰͍ʹ͔ͬ͠Γ౴͑ͯɺՁ஋͋ΔαʔϏεΞΠσΞʹͳΓ΍͍͢ ղ͘΂͖໰͍ Ͳ͏͢Ε͹ళฮΛߦ͘౓ʹ ෰Ҏ֎ͷΧϧνϟʔͷ ൃݟ΋͋Δ৔ॴʹ ม͑ΒΕΔͩΖ͏͔ʁ ߏ଄తʹࣅ͍ͯΔ΋ͷ ίʔεྉཧ өըؗͷ্өલͷ༧ࠂฤ ҿ৯ళͰྲྀΕΔϥδΦ ඒ༰ࣨʹஔ͍ͯ͋Δࡶࢽ &UD ΞΠσΞ ΞΠσΞ ΞΠσΞ ߏ଄Λநग़ "ΛٻΊ͍ͯͨΒ #ʹग़ձ͏

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1"(& ͜ͷΑ͏ʹɺͲ͏ߟ͑Δ͔Λ·ͣߟ͑ͯ࠷దͳࢥߟ๏ΛબͿͷ͕ ҙٛͷσβΠϯΛ͢Δ্Ͱॏཁ ࢥߟ๏͸σβΠϯࢥߟܥͷॻ੶ΛಡΜͰετοΫ͓ͯ͘͠

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1"(& ҙٛͷσβΠϯ αʔϏεࣗମͷՁ஋ ҙຯͷσβΠϯ "3Ͱ͋Δඞཁੑ $PODFQU%FTJHOͷॱ൪

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1"(& ҙຯͷσβΠϯ "3ͷຊ࣭తՁ஋Λઌʹ͔ͬ͠Γͱ੔ཧ্ͨ͠Ͱɺ αʔϏε͕ͦΕΒΛମݱ͢ΔΑ͏ʹΞΠσΞͷબఆͱຏ͖ࠐΈΛߦ͏ ʹ

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"3ͷҙຯͷσβΠϯ "3ͷຊ࣭తͳՁ஋Ͱ͋Δͭͷ௒ӽ֦ுͷ͍ͣΕ͔Λ΋ͨΒ͢͜ͱ͕"3ͷҙຯɻ 00ͷ௒ӽ ஌֮ͷ֦ு ૝૾ྗͷ֦ு ڑ཭ͷ௒ӽ ࣍ݩͷ௒ӽ ෺ޠͷ֦ு

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:FMQ.POPDMF (PPHMF-FOT 1"(& 00ͷ௒ӽ ΦϑϥΠϯͷݱ࣮ੈքʹΦϯϥΠϯ৘ใΛॏͶͯɺ0OMJOF0⒐JOFؒͷ৘ใͷஅઈΛຒΊΔɻ ͦͷஅઈΛຒΊΔ͜ͱͰՁ஋͕ੜ·ΕΔ͔Ͳ͏͔͕伴ɻ

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1"(& ஌֮ͷ֦ு ਓ͕ؒੜ਎Ͱߦ͏ΑΓ΋ߴ͍ਫ਼౓Ͱ֎քͷ৘ใΛͱΒ͑ΒΕΔΑ͏ʹ͢Δɻ ஌͍֮ͨ͠ͱࢥ͏৘ใ͔ͱɺੜ਎ͷਓؒΑΓ΋֨ஈʹߴ͍ਫ਼౓Ͱ஌֮Ͱ͖Δ͔͕伴ɻ (PMG4DPQF 4*()5$PODFQU7JEFP

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1"(& ૝૾ྗͷ֦ு ࠓ·Ͱ಄ͷதͷ૝૾্Ͱߦ͍ͬͯͨ࡞ۀΛΑΓ۩ମతʹΠϝʔδ͠΍͘͢͢Δɻ ͦ΋ͦ΋૝૾͍ͨ͠΋ͷͳͷ͔ɺ಄ͷதͷ૝૾ΑΓ΋ΠϝʔδΛ۩ମԽ͢Δ͜ͱ͕Ͱ͖Δ͔͕伴ɻ 8"//"/"*- ࢦʹ͔͟͢ͱωΠϧΛృͬͨঢ়ଶΛ֬ೝͰ͖Δ γϧΫɾυΡɾιϨΠϢX)PMPMFOT ෳ਺ਓͰ෣୆ܳज़ΛϓϩτλΠϓͯ͠Πϝʔδڞ༗

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1"(& ෺ޠͷ֦ு ֆը΍؝۩ͳͲͷΦϒδΣΫτ͕࣋ͭετʔϦʔΛ֦ு͢Δɻ ΦϒδΣΫτ͕ετʔϦʔΛࣔࠦɾ಺แ͍ͯ͠Δ΋ͷ͔͕伴ɻ -&(0"34UVEJP ࣮෺ͷϨΰͷ؝۩ΛಡΈࠐΉͱ֗ͱ෺ޠ͕֦ு͞ΕΔ .VTFVN"3 ֆըͷਓ෺͕ಈ͖ग़͠ɺֆͷഎܠʹ͋Δ෺ޠΛදࣔ

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1"(& ࣍ݩͷ௒ӽ ࣍ݩʹด͍ͯͨ͡ΦϒδΣΫτΛ࣍ݩʹग़ݱͤ͞Δɻ ݩʑͷ࣍ݩΦϒδΣΫτΛϢʔβʔ͕Ѫ޷͍ͯ͠Δ͔͕伴ɻ 1PLFNPO(0 ϙέϞϯ͕ݱ࣮ੈքʹ͍Δ͔ͷΑ͏ͳήʔϜମݧ σϨες"3 ήʔϜ಺ΩϟϥΫλʔΛݱ࣮ੈքʹঌשͰ͖Δ

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1"(& ڑ཭ͷ௒ӽ ԕִʹ͍Δਓಉ࢜ɺ΋͘͠͸ਓϞϊ͕͔ؒ͋ͨ΋ಉۭؒ͡ʹ͍Δ͔ͷΑ͏ͳΠϯλϥΫγϣϯΛՄೳʹ͢Δɻ ࢹք΍਎ମੑͷڞ༗Λ௨ͯ͡ɺϏσΦձٞҎ্ͷۭؒڞ༗ੑΛ࣮ݱ͢Δ͜ͱ͕伴ɻ 4QBUJBM "3൛4LZQFͷΑ͏ͳαʔϏε %"23* ޻৔ͳͲͰࢹքΛڞ༗͠ͳ͕Βԕִαϙʔτ

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"3ͷҙຯͷσβΠϯ "3ͷຊ࣭తͳՁ஋Ͱ͋Δͭͷ௒ӽ֦ுΛ͔ͬ͠Γͱೝࣝ͠ɺ গͳ͘ͱ΋ͲΕ͔ͭɺཧ૝తʹ͸ෳ਺ͷ૊Έ߹ΘͤͰҙຯΛσβΠϯ 00ͷ௒ӽ ஌֮ͷ֦ு ૝૾ྗͷ֦ு ڑ཭ͷ௒ӽ ࣍ݩͷ௒ӽ ෺ޠͷ֦ு

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ղ͘΂͖໰͍ 1"(& 1SPDFTTPG$PODFQU%FTJHOGPS"3 ղ͘΂͖໰͍Λ໌֬ʹ্ͨ͠ͰΞΠσΞग़͠Λ͢Δ͜ͱͰҙٛΛσβΠϯͨ͠ɻ ൃࢄͨ͠ΞΠσΞΛऩଋ͠ɺຏ͘ͱ͜ΖͰҙຯͷσβΠϯΛߦ͏ɻ ҙٛͷσβΠϯ ҙຯͷσβΠϯ ΞΠσΞ ຏ͘ $PODFQU ֦ ࢄ ऩ ଋ ֦ ࢄ ऩ ଋ αʔϏεࣗମͷՁ஋ "3Ͱ͋Δඞཁੑ

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ҙຯ "3ͷඞཁੑ ҙٛαʔϏεࣗମͷՁ஋ ˒

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ҙຯ "3ͷඞཁੑ ҙٛαʔϏεࣗମͷՁ஋ ᶃҙٛͷσβΠϯ ᵎղ͘΂͖໰୊ͷఆٛ ᵎߟ͑ํΛߟ͑Δ ˒

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ҙຯ "3ͷඞཁੑ ҙٛαʔϏεࣗମͷՁ஋ ᶄҙຯͷσβΠϯ "3͕΋ͨΒͭ͢ͷ௒ӽ֦ு͕ े෼ʹఏڙͰ͖͍ͯΔ͔ͷ؍఺Ͱ ߜΔˍຏ͖ࠐΉ ˒ ᶃҙٛͷσβΠϯ ᵎղ͘΂͖໰୊ͷఆٛ ᵎߟ͑ํΛߟ͑Δ

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1"(& "3αʔϏεʹ͓͚Δ$PODFQU%FTJHO ʮ ҙ ٛ ʯ ͱ ʮ ҙ ຯ ʯ ͷ σ β Π ϯ αʔϏεࣗମͷՁ஋ "3Ͱ͋Δඞཁੑ

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