Choosing the Right E-Commerce Platform for YOUR Needs

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Choosing The Right E- Commerce Platform For YOUR Needs Patrick Rauland - @BFTrick http://speakinginbytes.com/2014/10/choosing-right- e-commerce-platform-needs/

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Goal #1 Create a Framework to Pick the best E- Commerce Platform For Each Project

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Goal #2 Start Simple

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Who Has E-Commerce Experience?

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Platforms

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Platforms • Self Hosted WordPress • Self Hosted Non WordPress • Hosted Platform • Hosted Payment

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Platforms • Self Hosted - WordPress • WooCommerce

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Platforms • Self Hosted - WordPress • WooCommerce • Easy Digital Downloads

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Platforms • Self Hosted - WordPress • WooCommerce • Easy Digital Downloads • Exchange

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Platforms • Self Hosted - Non WordPress • Magento

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Platforms • Hosted Platform • Shopify

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Platforms • Hosted Platform • Shopify • Bigcommerce

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Platforms • Hosted Platform • Shopify • Bigcommerce • Volusion

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Platforms • Hosted Payment • Gumroad

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Platforms • Hosted Payment • Gumroad • PayPal Buttons

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Platforms • Hosted Payment • Gumroad • PayPal Buttons • E-Junkie

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Which of these platforms looks like a better fit? • A platform that supports subscriptions navtively • A platform that supports subscriptions for an upsell

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Feature Lists Are Misleading Test, test, test business critical functionality! Or at least watch a YouTube video demoing that feature.

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Products What features do you need? • Digital downloads? • Subscriptions? • Protected content? • 20,000 products? • Conﬁgurable products? • Marketplace?

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Features to Look for in E-Commerce Platforms

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Features to Look for in E- Commerce Platforms A blog

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• What is a furnace filter? How does it relate to other filters? • How do I install a furnace filter? • Can I build my own furnace filter? • Does the quality of a furnace filter matter? • Furnace reviews • Recycling furnace filters • Cleaning furnace filters • How long do furnace filters last?

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Features to Look for in E- Commerce Platforms Newsletter functionality

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Newsletter functionality • Keep your store top of mind • Build trust • Warm up product launches

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Features to Look for in E- Commerce Platforms Intelligent recommendations

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Features to Look for in E-Commerce Platforms Advanced Reports • # orders, products, coupons, etc. • Google Analytics • User behavior (ex. KissMetrics & MixPanel) • Cost of goods

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Features to Look for in E- Commerce Platforms Customizable shipping

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Features to Look for in E-Commerce Platforms Customizable shipping • Flat rate shipping • Free shipping (unlockable) • Live rates (UPS, USPS, FedEx) • Table rate shipping

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Easy Wins

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Easy Win - Selling an E-Book Gumroad

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Easy Win - Enterprise Clothing Store Magento

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Easy Win - Non-tech Savvy Store Owner Shopify

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Easy Win - Store Owner That Can Install WordPress WooCommerce / EDD / Exchange

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SellWithWP.com WordPress speciﬁc e-commerce tutorials, reviews, & articles.

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WooCommerce Conf Right after WordCamp San Francisco we're having our ﬁrst ever WooConf. If you want to know more about e-commerce from people who have been in the industry a decade please stop by.

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Patrick Rauland - @BFTrick WooThemes