Choosing the Right E-Commerce Platform for YOUR Needs

Choosing the Right E-Commerce Platform for YOUR Needs

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Patrick Rauland

October 04, 2014
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Transcript

  1. Choosing The Right E- Commerce Platform For YOUR Needs Patrick

    Rauland - @BFTrick http://speakinginbytes.com/2014/10/choosing-right- e-commerce-platform-needs/
  2. Goal #1 Create a Framework to Pick the best E-

    Commerce Platform For Each Project
  3. Goal #2 Start Simple

  4. Who Has E-Commerce Experience?

  5. Platforms

  6. Platforms • Self Hosted WordPress • Self Hosted Non WordPress

    • Hosted Platform • Hosted Payment
  7. Platforms • Self Hosted - WordPress • WooCommerce

  8. Platforms • Self Hosted - WordPress • WooCommerce • Easy

    Digital Downloads
  9. Platforms • Self Hosted - WordPress • WooCommerce • Easy

    Digital Downloads • Exchange
  10. Platforms • Self Hosted - Non WordPress • Magento

  11. Platforms • Hosted Platform • Shopify

  12. Platforms • Hosted Platform • Shopify • Bigcommerce

  13. Platforms • Hosted Platform • Shopify • Bigcommerce • Volusion

  14. Platforms • Hosted Payment • Gumroad

  15. Platforms • Hosted Payment • Gumroad • PayPal Buttons

  16. Platforms • Hosted Payment • Gumroad • PayPal Buttons •

    E-Junkie
  17. Which of these platforms looks like a better fit? •

    A platform that supports subscriptions navtively • A platform that supports subscriptions for an upsell
  18. Feature Lists Are Misleading Test, test, test business critical functionality!

    Or at least watch a YouTube video demoing that feature.
  19. Products What features do you need? • Digital downloads? •

    Subscriptions? • Protected content? • 20,000 products? • Configurable products? • Marketplace?
  20. Features to Look for in E-Commerce Platforms

  21. Features to Look for in E- Commerce Platforms A blog

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  24. • What is a furnace filter? How does it relate

    to other filters? • How do I install a furnace filter? • Can I build my own furnace filter? • Does the quality of a furnace filter matter? • Furnace reviews • Recycling furnace filters • Cleaning furnace filters • How long do furnace filters last?
  25. Features to Look for in E- Commerce Platforms Newsletter functionality

  26. Newsletter functionality • Keep your store top of mind •

    Build trust • Warm up product launches
  27. Features to Look for in E- Commerce Platforms Intelligent recommendations

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  29. Features to Look for in E-Commerce Platforms Advanced Reports •

    # orders, products, coupons, etc. • Google Analytics • User behavior (ex. KissMetrics & MixPanel) • Cost of goods
  30. Features to Look for in E- Commerce Platforms Customizable shipping

  31. Features to Look for in E-Commerce Platforms Customizable shipping •

    Flat rate shipping • Free shipping (unlockable) • Live rates (UPS, USPS, FedEx) • Table rate shipping
  32. Easy Wins

  33. Easy Win - Selling an E-Book Gumroad

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  39. Easy Win - Enterprise Clothing Store Magento

  40. Easy Win - Non-tech Savvy Store Owner Shopify

  41. Easy Win - Store Owner That Can Install WordPress WooCommerce

    / EDD / Exchange
  42. SellWithWP.com WordPress specific e-commerce tutorials, reviews, & articles.

  43. WooCommerce Conf Right after WordCamp San Francisco we're having our

    first ever WooConf. If you want to know more about e-commerce from people who have been in the industry a decade please stop by.
  44. Patrick Rauland - @BFTrick WooThemes