Choosing the Right E-Commerce Platform for YOUR Needs

My WordCamp Dallas Fort Worth talk.
http://2014.dfw.wordcamp.org/session/choosing-the-right-e-commerce-platform-for-your-needs/

Transcript

1. Choosing The Right E- Commerce Platform For YOUR Needs Patrick Rauland - @BFTrick http://speakinginbytes.com/2014/10/choosing-right- e-commerce-platform-needs/
2. Goal #1 Create a Framework to Pick the best E- Commerce Platform For Each Project
3. Goal #2 Start Simple
4. Who Has E-Commerce Experience?
5. Platforms
6. Platforms • Self Hosted WordPress • Self Hosted Non WordPress • Hosted Platform • Hosted Payment
7. Platforms • Self Hosted - WordPress • WooCommerce
8. Platforms • Self Hosted - WordPress • WooCommerce • Easy Digital Downloads
9. Platforms • Self Hosted - WordPress • WooCommerce • Easy Digital Downloads • Exchange
10. Platforms • Self Hosted - Non WordPress • Magento
11. Platforms • Hosted Platform • Shopify
12. Platforms • Hosted Platform • Shopify • Bigcommerce
13. Platforms • Hosted Platform • Shopify • Bigcommerce • Volusion
14. Platforms • Hosted Payment • Gumroad
15. Platforms • Hosted Payment • Gumroad • PayPal Buttons
16. Platforms • Hosted Payment • Gumroad • PayPal Buttons • E-Junkie
17. Which of these platforms looks like a better fit? • A platform that supports subscriptions navtively • A platform that supports subscriptions for an upsell
18. Feature Lists Are Misleading Test, test, test business critical functionality! Or at least watch a YouTube video demoing that feature.
19. Products What features do you need? • Digital downloads? • Subscriptions? • Protected content? • 20,000 products? • Configurable products? • Marketplace?
20. Features to Look for in E-Commerce Platforms
21. Features to Look for in E- Commerce Platforms A blog
24. • What is a furnace filter? How does it relate to other filters? • How do I install a furnace filter? • Can I build my own furnace filter? • Does the quality of a furnace filter matter? • Furnace reviews • Recycling furnace filters • Cleaning furnace filters • How long do furnace filters last?
25. Features to Look for in E- Commerce Platforms Newsletter functionality
26. Newsletter functionality • Keep your store top of mind • Build trust • Warm up product launches
27. Features to Look for in E- Commerce Platforms Intelligent recommendations
29. Features to Look for in E-Commerce Platforms Advanced Reports • # orders, products, coupons, etc. • Google Analytics • User behavior (ex. KissMetrics & MixPanel) • Cost of goods
30. Features to Look for in E- Commerce Platforms Customizable shipping
31. Features to Look for in E-Commerce Platforms Customizable shipping • Flat rate shipping • Free shipping (unlockable) • Live rates (UPS, USPS, FedEx) • Table rate shipping
32. Easy Wins
33. Easy Win - Selling an E-Book Gumroad
39. Easy Win - Enterprise Clothing Store Magento
40. Easy Win - Non-tech Savvy Store Owner Shopify
41. Easy Win - Store Owner That Can Install WordPress WooCommerce / EDD / Exchange
42. SellWithWP.com WordPress specific e-commerce tutorials, reviews, & articles.
43. WooCommerce Conf Right after WordCamp San Francisco we're having our first ever WooConf. If you want to know more about e-commerce from people who have been in the industry a decade please stop by.
44. Patrick Rauland - @BFTrick WooThemes