Shallow Interaction Design
 for Deeper Human Experiences Getting (Dis)Connected: @kieranevans1 Kieran Evans @jeskak Jes Koepfler

72 A Deeply Connected World

“Social” Events

Safe Travels

Turn Around!

Let’s Evolve.

DEEP IxD SHALLOW IxD

What is DEEP IxD?

Deep IxD in a News Context Related content keeps users engaged in the experience

Deep IxD in a News Context Related content keeps users engaged in the experience

Deep IxD in a Gaming Context Alto’s Adventure offers up endless challenges for gamers to continue leveling up

What is SHALLOW IxD? Or as the Finns say: Matala Vuorovaikutussuunnittelussa

Our Design Context

Our Design Challenge

Game Requirements 12-48 Players 1 Hour Highly Social

Total. Immersion.

Paper Game Demo

Shallow IxD for Social Learning

Digital Game Demo

Beyond the 
 Gaming Context

Construction Context SHALLOW IxD Content Communication

Construction

Create Shallow Workflows Construction

Deep Hierarchy Nested content creates deeper levels of interaction

Shallow Hierarchy Shallow content structure prevents players from “getting lost” in the UX

In Our Game Tap, View, Close for all interactions

In Our Game Tap, View, Close for all interactions

In Our Game Tap, View, Close for all interactions

Leverage Physical Collateral Construction

Print
 Challenge Board Digital Game
 Challenge Screen In Our Game

Getting Physical

Content

Be Lean Content

Cross-Sell

Cross-Sell Analysis and Visualization

Cross-Sell Social Media Integration Analysis and Visualization

Gamification Cross-Sell Social Media Integration Analysis and Visualization

Downloadables Gamification Instruction Content Cross-Sell Related Articles Social Media Integration Analysis and Visualization Interactive Tools

Lean Functionality Square Cash focuses on performing a single function

Optimize Real Estate Content

RESPOND PHASE 2 NEIGHBORHOODS 23:47 TIME LEFT SCRIPT: RESPOND PHASE OK, I think it’s time to get started! Welcome everyone to Extreme Event, by the Koshland Science Museum. For tonight, the Museum has been transformed into Coastal City, a town where we all live, at least for the next two hours. This game was developed in collaboration with experts and staff of the Resilience Project here at the National Research Council. We’re extremely grateful for your participation and look forward to hearing your feedback at the end of the evening. We’ve been developing and testing this game since October of last year and are in the final stages of its development before we add in a new digital component. So, thank you for your participation in our ongoing testing efforts! Now I’ll turn it over to our Chief Resilience Officer of Coastal City who will get us started and keep us on our toes. We’re extremely grateful for your participation and look forward to hearing your feedback at the end of the evening. LOCAL & STATE GOVERNMENT FIRST RESPONDERS COMMUNITY GROUPS HOUSEHOLDS BUSINESSES FEDERAL GOVERNMENT Citywide Event Message all groups View my messages ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips ☇ Tornado Send Tech Outage Send Bridge Closure Send Mapping Glitch Send Explosion Send Tips In Our Game Early prototypes included small type and actionable elements

In Our Game Emphasize scale of content and actions

Laptop Single Interaction Focus Use real estate to focus on a single interaction

Laptop Single Interaction Focus Use real estate to focus on a single interaction Helsinki Nightlife

Context

Anticipate User Needs Context

Static Experience In a ‘static’ experience, users always begin at the beginning Step 1. Every time.

Contextual Experience Jump users right to the content they need

Shortcutting Interactions Google Maps serves up directions during your daily commute

Shortcutting Interactions Google Maps serves up directions during your daily commute

Design for Collaboration Context

In Our Game Allow for multiple user interactions

Multi-User 
 Interfaces

Communication

Grab Attention 
 with Sensory Cues Communication

No content

Diabetes Management Sensory cues in a health context can allow users to focus on their life rather than constantly monitoring their “numbers"

Prioritize Social Interactions Communication

In Our Game Eliminate digital during key social interactions

Technology in Finance

Applying SHALLOW IxD

DEEP IxD SHALLOW IxD

DEEP IxD SHALLOW IxD To keep users coming back for more CONSTRUCTION GOAL:

DEEP IxD SHALLOW IxD To promote interactions between people CONTENT GOAL:

DEEP IxD SHALLOW IxD To support 
 real-time collaboration CONTEXT GOAL:

DEEP IxD SHALLOW IxD To pull users deeper into an experience COMMUNICATION GOAL:

When we use technology 
 in the right place at the right time, 
 we can create deep levels of engagement

When we use technology 
 in the right place at the right time, 
 we can create deep levels of engagement …with each other.

speakerdeck.com/kieranevans ShallowIxD.com koshland-science-museum.org/extreme-event/

Thank You! @kieranevans1 Kieran Evans @jeskak Jes Koepfler ShallowIxD.com