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From Idea to $5000
a Month in 5 Months
What I learned building
baremetrics.io
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Josh Pigford
@Shpigford
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baremetrics.io
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demo.baremetrics.io
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Brief History
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IDEA
October 14
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LAUNCHED
November 14
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Month 1
TIMELINE
$0
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Month 2
TIMELINE
$1000 + 21
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Month 3
TIMELINE
$1650 + 30
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Month 4
TIMELINE
$3200 + 64
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Month 5
TIMELINE
$5300 + 94
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Month 6
TIMELINE
$8300 + 125
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IN 1 YEAR
SILICON VALLEY
CRYSTAL BALL
$4,100,000 + 65,000
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5
Takeaways
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Build what you
need, not what you
think others need
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You have a problem.
Chances are you’re not
a unicorn.
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Worst case: You
solved your own
problem.
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Charge from day
one
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All those product
validation tips?
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Bogus.
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There is only one
type of validation.
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Money.
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Charging money
shouldn’t be scary.
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Saving someone
time or money or
creating value?
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Charge for it.
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Think it’s not ready?
Chances are, it is.
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Stop trying to
attain the perfect
product
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“If you are not embarrassed by
the first version of your product,
you’ve launched too late.”
Reid Hoffman, LinkedIn
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First version of
Baremetrics?
• Half the metrics
• Forced stats in to calendar months
• No deep-diving in to data
• Updated once per day
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First $2,000 of MRR
came from that
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Bought time to learn the
intricacies of the
problem I was solving
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2 months after launch:
Rebuilt from scratch
Result: Doubled MRR
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Ship fast
Ship frequently
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8 days of design &
development
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Spread across 30 days of
juggling clients, 2 other SaaS
products and international
travel for 10 days
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Ship it fast: you
have no excuse.
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After you ship it fast,
keep shipping it fast
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Shoot for small
pieces of larger
features
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Price for the
customers you
want
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$9 customer is an
entirely different
customer than $99
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Focus on customers
that aren’t price
conscious
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General Rule
If the businesses you target
don’t charge much money,
don’t expect to make much
money from them.
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1. Build what you need
2. Charge from day one
3. Stop trying to attain perfection
4. Ship fast & frequently
5. Price for customers you want
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shpig.me/ideato5k