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From Idea to $5000 a Month in 5 Months
Josh Pigford
April 14, 2014
Business
370
42k
From Idea to $5000 a Month in 5 Months
My MicroConf 2014 talk on growing Baremetrics.
https://baremetrics.io
https://demo.baremetrics.io
Josh Pigford
April 14, 2014
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Transcript
From Idea to $5000 a Month in 5 Months What
I learned building baremetrics.io
Josh Pigford @Shpigford
baremetrics.io
demo.baremetrics.io
Brief History
IDEA October 14
LAUNCHED November 14
Month 1 TIMELINE $0
Month 2 TIMELINE $1000 + 21
Month 3 TIMELINE $1650 + 30
Month 4 TIMELINE $3200 + 64
Month 5 TIMELINE $5300 + 94
Month 6 TIMELINE $8300 + 125
IN 1 YEAR SILICON VALLEY CRYSTAL BALL $4,100,000 + 65,000
5 Takeaways
Build what you need, not what you think others need
You have a problem. Chances are you’re not a unicorn.
Worst case: You solved your own problem.
Charge from day one
All those product validation tips?
Bogus.
There is only one type of validation.
Money.
Charging money shouldn’t be scary.
Saving someone time or money or creating value?
Charge for it.
Think it’s not ready? Chances are, it is.
Stop trying to attain the perfect product
“If you are not embarrassed by the first version of
your product, you’ve launched too late.” Reid Hoffman, LinkedIn
First version of Baremetrics? • Half the metrics • Forced
stats in to calendar months • No deep-diving in to data • Updated once per day
First $2,000 of MRR came from that
Bought time to learn the intricacies of the problem I
was solving
2 months after launch: Rebuilt from scratch Result: Doubled MRR
Ship fast Ship frequently
8 days of design & development
Spread across 30 days of juggling clients, 2 other SaaS
products and international travel for 10 days
Ship it fast: you have no excuse.
After you ship it fast, keep shipping it fast
Shoot for small pieces of larger features
Price for the customers you want
$9 customer is an entirely different customer than $99
Focus on customers that aren’t price conscious
General Rule If the businesses you target don’t charge much
money, don’t expect to make much money from them.
1. Build what you need 2. Charge from day one
3. Stop trying to attain perfection 4. Ship fast & frequently 5. Price for customers you want
Josh Pigford @Shpigford josh@joshpigford.com
shpig.me/ideato5k