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Product Experience Design for Global Education Services 14 September 2019 @ UX MILK Fest 2019 @daitorii Quipper Limited - VP of Design

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Quipper Limited VP of Design ௗډ େ @daitorii ੍࡞ձ͔ࣾΒલ৬ࣄۀձࣾ΁σβΠφʔͱͯ͠ೖࣾޙɺ৽ نࣄۀ੹೚ऀʹɻͦͷޙσβΠϯ૊৫ϚωʔδϟʔΛܦͯ ೥݄ 2VJQQFS΁ೖࣾɻ೥݄ΑΓ 71PG %FTJHOͱͯ͠೔ຊΠϯυωγΞϑΟϦϐϯͷσβΠϯ ૊৫Λ౷ׅɻ όϯυʢ"5"5"ʣͰ͸ΪλʔΛ୲౰ɻ

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Mini Album [ JOY ] 2016.6.1 Release. DMSI-002 | 1,800yen Full Album [ ATATA ] 2012.4.20 Release. DMSI-001 | 2,100yen DVD [ 20160922 ] 2017.09.22 Release. DMSI-003 | 2,500yen "E Single [Rythmique ] 2019.4.24 Release. DMS-002 | 1,500yen

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͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ 2VJQQFS͸ %JTUSJCVUPSTPG8JTEPN ͱ͍͏Ϗδϣϯͷ΋ͱɺΦϯϥΠϯڭҭαʔϏεΛ௨ͯ͡ #SJOHJOHUIF#FTU&EVDBUJPOUP&WFSZ$PSOFSPGUIF8PSME ੈքͷՌͯ·Ͱ࠷ߴͷֶͼΛಧ͚Α͏ɺͱ͍͏ϛογϣϯΛܝ͍͛ͯ·͢ɻ

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Japan Indonesia G4-9 G10-12 Adults G10-12 G10-12 Philippines Mexico ύʔιφϧίʔν Online Video Online Video & Assessment Online Coaching G9 ఏڙ͍ͯ͠ΔαʔϏε Services

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άϩʔόϧల։͢ΔڭҭαʔϏεͷ ϓϩμΫτ ͱ69 ઃܭ ࠓ೔͓࿩͢͠Δ͜ͱ

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ษڧ͸໘౗ લఏ

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ࠓ͙͢΋Β͑Δສԁ ೥ޙʹ΋Β͑Δສԁ

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೥ޙʹ΋Β͑Δສԁ ೥ޙʹ΋Β͑Δສԁ

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ਓؒ͸ ݱࡏ ͱ͍͏ॠؒΛେ੾ʹ͢Δ ࠓ͙͢΋Β͑Δສԁ

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ֶश੒Ռͷΰʔϧ͸ ະདྷ ͷརӹ

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http://www.behaviormodel.org/index.html

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Gamification? Reward? Ϣʔβʔʹָ͠ΜͰ΋Β͑Ε͹ͦΕA͚ͩAͰྑ͍ʁ

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出所: Scott Nicholson Associate Professor, Syracuse University School of Information Studies and Director http://scottnicholson.com/pubs/recipepreprint.pdf 外発的動機というのは短期的な学習効果にはよい結果をもたらすが、⻑期的な学習効果にはよい結果をもたらさない。むしろ⻑期的には悪い⽅向に働く可能性もある。（外発的動機が内発的動機を上書きしてしまうケースで、その場合は、⼈が本来持っていた内発的動機も失われてしまう）

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ͳͥελσΟαϓϦ2VJQQFSΛ࢖͏ͷ͔ ָ͘͠ษڧͯ͠ ޷͖ʹͳΓ͍ͨ ֶྗΛ ޲্͍ͤͨ͞

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ͳͥελσΟαϓϦ2VJQQFSΛ࢖͏ͷ͔ ָ͘͠ษڧͯ͠ ޷͖ʹͳΓ͍ͨ ֶྗΛ ޲্͍ͤͨ͞ ʻ߹͍֨ͨ͠ʼ ୹ظతͰ͸ͳ͍

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ࢲ͕ͨͪఏڙ͢΂͖Ձ஋ ֶྗ͕޲্͢Δϝιου ྑ࣭ͳίϯςϯπ ࠷దͳֶशମݧ

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Θ͔Γ΍͍͢ ಈըतۀ ֶश಺༰ͷ ཧղ౓Λ֬ೝ ໰୊ԋशʹ औΓ૊Ή ղ͚ΔΑ͏ʹ ͳΔ ςετ໛ࢼͷ ఺਺͕͕͋Δ ֶྗͷ޲্Λஈ֊తʹ࣮ײ͢Δ ֶྗ͕޲্͢Δϝιου

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ྑ࣭ͳίϯςϯπ

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࠷దͳֶशମݧ ελσΟαϓϦ 1$7JFX ελσΟαϓϦ J04"QQ 2VJQQFS"OESPJE"QQ

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άϩʔόϧ YڭҭͰͷϓϩμΫτઃܭ σβΠϯͷ੹೚

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ෳࡶͳ࢓༷ߏ଄Λٵऩ͠ Ͱ͖Δ͚ͩγϯϓϧʹڞ௨Խ

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૑ۀ౰͔࣌Βͷίʔυϕʔεͷ্ʹαʔϏε͕ཚཱ ૝ఆ͍ͯ͠ͳ͔ͬͨػೳ͕૿͑ͨͨΊઃܭ͕ద੾Ͱ͸ͳ͍ Quipper (for school users) Study Sapuri (for Coaching users) Study Sapuri (for School users) ϦχϡʔΞϧલͷ8FCΞϓϦ

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• ଟ͘ͷਓͷ༷ʑͳཁ๬ʹ͸౴͑ͨ • ෦԰ʢػೳʣࣗମ͸૿͑ͨ • جૅ͸ݹ͍·· ݐ෺ʹྫ͑Δͱɺɺɺ ˞ୠ͜͠Ε͸֤஍ͷϩʔΧϥΠζΛ͔ͬ͠Γͨ͠ͱ͍͏͜ͱ Ͱ΋͋Γɺ2VJQQFS͕ւ֎Ͱड͚ೖΕΒΕͨഎܠͰ΋͋Δɻ

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• ࠃ͝ͱʹจࣈྔ͕ҟͳΔ • ίϯςϯπͷߏ଄͕ҟͳΔ • ϢʔβʔλΠϓ ༗ྉϓϥϯ ͕ଟذʹ౉Δ • ͦΕͧΕͷࠃಛ༗ͷػೳ࢓༷͕͋Δ ͳͲͳͲɺ͜ΕΒ΋ಉ࣌ʹ੔ཧղܾ͍ͨ͠ ౰ࣾάϩʔόϧαʔϏεͷ৔߹

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ແཧ ͍Β͢ͱ΍

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͢΂ͯΛਖ਼͍͠ܗʹ͢ΔͷͰ͸ͳ͘ มԽʹ଱͑΍͍͢ܗʹ͢Δ

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ֶྗ޲্ͷϝιουʹ߹Θͤͨ ಋઢ΍ετϥΫνϟͷઃܭ ֤ࠃֶ೥ϓϥϯʹ߹Θͤͨಋઢ Interface

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ίετύϑΥʔϚϯεͷͨΊͷ ڞ௨ԽΛ୲อ͢Δઃܭ ΞΠίϯςΩετ࢖͍ํ౳ Interface

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Interface ಺༰Λཧղ͠΍͘͢఻͑Δ6* ษڧ๏ͷཧղදࣔ͢΂͖৘ใͷ੔ཧ

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Ϣʔβʔ͸ը໘ͷத͚ͩʹ͍ͳ͍ ͨͩ͠ɺ

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ఆظతͳϢʔβʔΠϯλϏϡʔ ΍ϢʔβʔΛཧղ͠՝୊Λఆٛ Communication

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ͲΜͳ՝୊ΛղܾͰ͖Δͷ͔Λ ັྗతʹ͔ͭਖ਼͘͠఻͑Δ Communication

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Մॲ෼࣌ؒશମͷ ίϛϡχέʔγϣϯΛߟ͑Δ Communication YouTube Instagram Facebook Twitter LINE TikTok

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6*΍ϢʔβʔϏϦςΟͷվળ͸େલఏ͕ͩ ͦΕ͚ͩͰ͸ڭҭͷՁ஋͸ఏڙͰ͖ͳ͍

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ษڧ͸໘౗ લఏ

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ֶश੒Ռͷΰʔϧ͸ະདྷͷརӹ લఏ

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<Ͱ͖ΔΑ͏ʹͳΔ ָ͘͠ͳΔ > Λ࣮ફ͍ͯ͘͠ ͔ͩΒͦ͜

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Ͱ͖Δ͚ͩཧ૝ʹ͚ۙͮΔͨΊʹ ࣗ෼ͷྖҬ΋͸Έग़͢ ʢඞͣ͠΋͢΂͕ͯ׬શͰ͸ͳ͍͔Βͦ͜ʣ