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Full Stack Marketing
Analytics For Developers
https://AnalyticsDemo.xyz
Andy Brudtkuhl / @abrudtkuhl
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Acquisition
Activation
Retention
Referral
Revenue
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Do you know what your
users are doing?
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TRACK
MEASURE
TEST
REPORT
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Case Study
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TRACK
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document.getElementById('search-submit').onclick = function()
{
gtag('event', 'homepage_search', {
'event_category': 'Search',
'event_action': 'submit',
'event_label': 'Homepage Search'
});
};
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demo code.
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Testing
Debugging
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demo debugging.
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bye global-tracking.php
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WTF IS GOOGLE TAG MANAGER?
It is a tag management system created by Google
to manage JavaScript and HTML tags used for
tracking and analytics on websites
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bye javascript event hell
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demo gtm.
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Server Side
aka Google Analytics Measurement Protocol
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demo code.
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MEASURE
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What do you measure?
● Number of Events Over Time
● Goals / Conversions
● App Usage
● User Engagement
● API Usage
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Google Analytics Goals
Use goals to measure how often users complete
specific actions.
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Defining goals
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Goals
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Goals, Segmented
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Goal
Flow
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demo goals.
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TEST
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Case Study
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Google Optimize
Google Optimize offers AB testing, website
testing & personalization tools for small & large
enterprises to help deliver engaging customer
experiences.
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A/B Test
Results
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demo optimize.
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REPORT
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Realtime
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Google Data Studio
Turns your data into informative dashboards
and reports that are easy to read, easy to share,
and fully customizable. Dashboarding allows
you to tell great data stories to support better
business decisions.
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Campaign
Dashboard
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Metrics
Dashboard
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demo data studio.
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Questions?
https://analyticsdemo.xyz
@abrudtkuhl > youmetandy.com