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Full Stack Marketing

Full Stack Marketing

Read the blog post roundup at https://brudtkuhl.com/full-stack-marketing/

Analytics for Developers using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Links, code, resources and more available at https://analyticsdemo.xyz

Andy Brudtkuhl

October 31, 2017
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  1. Full Stack Marketing
    Analytics For Developers
    https://AnalyticsDemo.xyz
    Andy Brudtkuhl / @abrudtkuhl

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  2. Acquisition
    Activation
    Retention
    Referral
    Revenue

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  3. Do you know what your
    users are doing?

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  4. TRACK
    MEASURE
    TEST
    REPORT

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  5. document.getElementById('search-submit').onclick = function()
    {
    gtag('event', 'homepage_search', {
    'event_category': 'Search',
    'event_action': 'submit',
    'event_label': 'Homepage Search'
    });
    };

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  6. Testing
    Debugging

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  7. demo debugging.

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  8. bye global-tracking.php

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  9. WTF IS GOOGLE TAG MANAGER?
    It is a tag management system created by Google
    to manage JavaScript and HTML tags used for
    tracking and analytics on websites

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  10. bye javascript event hell

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  11. Server Side
    aka Google Analytics Measurement Protocol

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  12. What do you measure?
    ● Number of Events Over Time
    ● Goals / Conversions
    ● App Usage
    ● User Engagement
    ● API Usage

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  13. Google Analytics Goals
    Use goals to measure how often users complete
    specific actions.

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  14. Defining goals

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  15. Goals, Segmented

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  16. Google Optimize
    Google Optimize offers AB testing, website
    testing & personalization tools for small & large
    enterprises to help deliver engaging customer
    experiences.

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  17. A/B Test
    Results

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  18. demo optimize.

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  19. Google Data Studio
    Turns your data into informative dashboards
    and reports that are easy to read, easy to share,
    and fully customizable. Dashboarding allows
    you to tell great data stories to support better
    business decisions.

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  20. Campaign
    Dashboard

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  21. Metrics
    Dashboard

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  22. demo data studio.

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  23. Questions?
    https://analyticsdemo.xyz
    @abrudtkuhl > youmetandy.com

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