Full Stack Marketing

Read the blog post roundup at https://brudtkuhl.com/full-stack-marketing/

Analytics for Developers using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Links, code, resources and more available at https://analyticsdemo.xyz

Transcript

1. Full Stack Marketing Analytics For Developers https://AnalyticsDemo.xyz Andy Brudtkuhl / @abrudtkuhl
3. Acquisition Activation Retention Referral Revenue
4. Do you know what your users are doing?
5. TRACK MEASURE TEST REPORT
6. Case Study
7. TRACK
8. document.getElementById('search-submit').onclick = function() { gtag('event', 'homepage_search', { 'event_category': 'Search', 'event_action': 'submit', 'event_label': 'Homepage Search' }); };
9. demo code.
10. Testing Debugging
11. demo debugging.
13. bye global-tracking.php
14. WTF IS GOOGLE TAG MANAGER? It is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites
15. bye javascript event hell
16. demo gtm.
18. Server Side aka Google Analytics Measurement Protocol
20. demo code.
21. MEASURE
22. What do you measure? • Number of Events Over Time • Goals / Conversions • App Usage • User Engagement • API Usage
23. Google Analytics Goals Use goals to measure how often users complete specific actions.
24. Defining goals
25. Goals
26. Goals, Segmented
27. Goal Flow
28. demo goals.
29. TEST
30. Case Study
31. Google Optimize Google Optimize offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences.
32. A/B Test Results
34. demo optimize.
35. REPORT
37. Realtime
38. Google Data Studio Turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.
39. Campaign Dashboard
40. Metrics Dashboard
41. demo data studio.
42. Questions? https://analyticsdemo.xyz @abrudtkuhl > youmetandy.com