Full Stack Marketing

Full Stack Marketing

Read the blog post roundup at https://brudtkuhl.com/full-stack-marketing/

Analytics for Developers using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Links, code, resources and more available at https://analyticsdemo.xyz

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Andy Brudtkuhl

October 31, 2017
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    WTF IS GOOGLE TAG MANAGER? It is a tag management

    system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites
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    What do you measure? • Number of Events Over Time

    • Goals / Conversions • App Usage • User Engagement • API Usage
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    Google Optimize Google Optimize offers AB testing, website testing &

    personalization tools for small & large enterprises to help deliver engaging customer experiences.
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    Google Data Studio Turns your data into informative dashboards and

    reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.