Full Stack Marketing

Read the blog post roundup at https://brudtkuhl.com/full-stack-marketing/

Analytics for Developers using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Links, code, resources and more available at https://analyticsdemo.xyz

Transcript

1. Full Stack Marketing
   Analytics For Developers
   https://AnalyticsDemo.xyz
   Andy Brudtkuhl / @abrudtkuhl
   

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3. Acquisition
   Activation
   Retention
   Referral
   Revenue
   

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4. Do you know what your
   users are doing?
   

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5. TRACK
   MEASURE
   TEST
   REPORT
   

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6. Case Study
   

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7. TRACK
   

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8. document.getElementById('search-submit').onclick = function()
   {
   gtag('event', 'homepage_search', {
   'event_category': 'Search',
   'event_action': 'submit',
   'event_label': 'Homepage Search'
   });
   };
   

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9. demo code.
   

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10. Testing
    Debugging
    

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11. demo debugging.
    

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13. bye global-tracking.php
    

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14. WTF IS GOOGLE TAG MANAGER?
    It is a tag management system created by Google
    to manage JavaScript and HTML tags used for
    tracking and analytics on websites
    

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15. bye javascript event hell
    

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16. demo gtm.
    

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18. Server Side
    aka Google Analytics Measurement Protocol
    

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20. demo code.
    

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21. MEASURE
    

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22. What do you measure?
    ● Number of Events Over Time
    ● Goals / Conversions
    ● App Usage
    ● User Engagement
    ● API Usage
    

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23. Google Analytics Goals
    Use goals to measure how often users complete
    specific actions.
    

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24. Defining goals
    

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25. Goals
    

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26. Goals, Segmented
    

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27. Goal
    Flow
    

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28. demo goals.
    

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29. TEST
    

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30. Case Study
    

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31. Google Optimize
    Google Optimize offers AB testing, website
    testing & personalization tools for small & large
    enterprises to help deliver engaging customer
    experiences.
    

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32. A/B Test
    Results
    

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34. demo optimize.
    

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35. REPORT
    

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37. Realtime
    

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38. Google Data Studio
    Turns your data into informative dashboards
    and reports that are easy to read, easy to share,
    and fully customizable. Dashboarding allows
    you to tell great data stories to support better
    business decisions.
    

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39. Campaign
    Dashboard
    

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40. Metrics
    Dashboard
    

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41. demo data studio.
    

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42. Questions?
    https://analyticsdemo.xyz
    @abrudtkuhl > youmetandy.com
    

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