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Full Stack Marketing

Full Stack Marketing

Read the blog post roundup at https://brudtkuhl.com/full-stack-marketing/

Analytics for Developers using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

Links, code, resources and more available at https://analyticsdemo.xyz

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Andy Brudtkuhl

October 31, 2017
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  1. Full Stack Marketing Analytics For Developers https://AnalyticsDemo.xyz Andy Brudtkuhl /

    @abrudtkuhl
  2. None
  3. Acquisition Activation Retention Referral Revenue

  4. Do you know what your users are doing?

  5. TRACK MEASURE TEST REPORT

  6. Case Study

  7. TRACK

  8. document.getElementById('search-submit').onclick = function() { gtag('event', 'homepage_search', { 'event_category': 'Search', 'event_action':

    'submit', 'event_label': 'Homepage Search' }); };
  9. demo code.

  10. Testing Debugging

  11. demo debugging.

  12. None
  13. bye global-tracking.php

  14. WTF IS GOOGLE TAG MANAGER? It is a tag management

    system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites
  15. bye javascript event hell

  16. demo gtm.

  17. None
  18. Server Side aka Google Analytics Measurement Protocol

  19. None
  20. demo code.

  21. MEASURE

  22. What do you measure? • Number of Events Over Time

    • Goals / Conversions • App Usage • User Engagement • API Usage
  23. Google Analytics Goals Use goals to measure how often users

    complete specific actions.
  24. Defining goals

  25. Goals

  26. Goals, Segmented

  27. Goal Flow

  28. demo goals.

  29. TEST

  30. Case Study

  31. Google Optimize Google Optimize offers AB testing, website testing &

    personalization tools for small & large enterprises to help deliver engaging customer experiences.
  32. A/B Test Results

  33. None
  34. demo optimize.

  35. REPORT

  36. None
  37. Realtime

  38. Google Data Studio Turns your data into informative dashboards and

    reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.
  39. Campaign Dashboard

  40. Metrics Dashboard

  41. demo data studio.

  42. Questions? https://analyticsdemo.xyz @abrudtkuhl > youmetandy.com