© 2023 Adobe. All Rights Reserved. Adobe Confidential. Next Generation of Commerce Experiences W E B W I N K E L V A K D A G E N

© 2023 Adobe. All Rights Reserved. Adobe Confidential. © 2023 Adobe. All Rights Reserved. Adobe Confidential. What are Next Generation Commerce Experiences?

© 2023 Adobe. All Rights Reserved. Adobe Confidential. Artificial Intelligence customer experience, marketing, merchandising, and execution powered by AI Personalization exceptional and relevant experiences to drive and enhance the overall customer experience Commerce is everywhere enabling every experience, connecting brands to customers in innovate ways

© 2023 Adobe. All Rights Reserved. Adobe Confidential. © 2023 Adobe. All Rights Reserved. Adobe Confidential. What defines Next Generation Commerce platforms?

© 2023 Adobe. All Rights Reserved. Adobe Confidential. Seamless Omnichannel Experience sell everywhere, deliver anywhere, and support the widest range of digital business models Personalized Customer Journeys power hyper-relevant experiences that drive superior customer and business outcomes Frictionless Platform and Infrastructure scalable, reliable, and secure infrastructure to support your business growth

© 2023 Adobe. All Rights Reserved. Adobe Confidential. © 2023 Adobe. All Rights Reserved. Adobe Confidential. How to stay on top of the wave?

© 2023 Adobe. All Rights Reserved. Adobe Confidential. Focus on current and future experiences Know what your customers want and focus on what really matters Plan, optimize and automate Lean on technology and sharpen processes, while leveraging data to find efficiencies Empower business users overcome stagnation and drive innovation & growth by empowering business users to create value

© 2023 Adobe. All Rights Reserved. Adobe Confidential. One Platform, Many Models operating multiple countries and business models from one platform. Personalization and Content targeted content and offers that resonated with customer interests and preferences Ecosystem Integration optimized and integrated commerce landscape that was equipped to serve AGU for the long term.

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