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Anastasiya Selchuk
UA Lead @ Pixonic
HOW TO TEST A GAME
AND PREDICT ITS DEMAND
BEFORE THE RELEASE
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Concept Development Promotion
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Concept Development
Promotion
Marketing
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Obscure idea that no
one understands
Game Concept
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SUCCESSFUL
MARKETING
CAMPAIGN
CVR CPI
REACH
TARGET
AUDIENCE
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Game
Marketing
Audience
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Development Promotion
Concept
Marketing
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POSITIONING
CHARACTERS
SETTING
TARGET AUDIENCE
POTENTIAL REACH
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EXPERIMENT DESIGN:
COMMON MISTAKES
NO NULL HYPOTHESES
THE VARIANTS ARE ALMOST THE SAME
THE VARIANTS ARE TOO DIFFERENT
THE DATA IS COLLECTED AND ANALYZED INCORRECTLY
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Audience
Concept
NOW TEST!
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PIXJAM
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PROJECT X
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This Guy