Anastasia Selchuk, Pixonic

How to Test a Game and Predict its Demand Before the Release

(White Nights Conference St. Petersburg 2018)

The official conference website — http://wnconf.com

Transcript

1. Anastasiya Selchuk UA Lead @ Pixonic HOW TO TEST A GAME AND PREDICT ITS DEMAND BEFORE THE RELEASE
2. Concept Development Promotion
3. Concept Development Promotion Marketing
4. Obscure idea that no one understands Game Concept
5. SUCCESSFUL MARKETING CAMPAIGN CVR CPI REACH TARGET AUDIENCE
6. Game Marketing Audience
7. Development Promotion Concept Marketing
10. POSITIONING CHARACTERS SETTING TARGET AUDIENCE POTENTIAL REACH
11. EXPERIMENT DESIGN: COMMON MISTAKES NO NULL HYPOTHESES THE VARIANTS ARE ALMOST THE SAME THE VARIANTS ARE TOO DIFFERENT THE DATA IS COLLECTED AND ANALYZED INCORRECTLY
12. Audience Concept NOW TEST!
13. PIXJAM
14. PROJECT X
17. This Guy
18. THANK YOU! a.selchuk@pixonic.com