オウンドメディアをやるべき理由と続けるための 運営のコツ＆Lekumo ブログのご紹介

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ʘൃ৴͠ͳ͍ͱ࢝·Βͳ͍ʂʗ தখاۀ͕Φ΢ϯυϝσΟΞΛ ΍Δ΂͖ཧ༝ͱଓ͚ΔͨΊͷ  ӡӦͷίπ ੡඼୲౰ɹᆹ͔͓Γ  ΤϯδχΞɹॏాਸ࢚ 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS QBOUPOF$ QBOUPOFQSPDFTTCMBDL$

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࣭͝໰ͳͲ͋Ε͹࿩ͷ్தͰ΋ ͜ͷޙͷ࣌ؒͰ΋͓ؾܰʹ ʘ࠷ॳʹʗ ͸ɺγοΫεɾΞ ύʔτͷ ެࣜΩϟϥΫλʔʮτϑʯͰ͢ εϥΠυͷΞΫηϯτͱͯ͠  ͨ·ʹग़͖ͯ·͢

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ຊ೔͓࿩͢͠Δ͜ͱ γοΫεɾΞύʔτͱʮ.PWBCMF5ZQFʯʹ͍ͭͯ اۀओମͷ৘ใൃ৴ňΦ΢ϯυϝσ ΟΞŉͷՁ஋ͱ͸ʁ ϒϩάαʔϏεň-FLVNPϒϩάŉʹ͍ͭͯ "1BSUPG-FLVNP"SDIJUFDUVSF  ʢ͔͜͜Βॏాʹότϯλον͠·͢ʣ

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ʹ͍ͭͯ͝঺հ QBOUPOF$ QBOUPOFQSPDFTTCMBDL$

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γοΫεɾΞύʔτʹ͍ͭͯ ೥݄ઃཱ ౰࣌΋ࠓ΋ओྗ੡඼͸ʮ.PWBCMF5ZQFʯ اۀͷ৘ใൃ৴Λࢧ͑Δπʔϧ΍αʔϏεΛ  ఏڙ͍ͯ͠·͢ ࠷ۙ͸ςϨϫʔΫͰ΋࿩୊ʹ 4JY"QBSUMPHPOFXDPMPSHVJEF

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.PWBCMF5ZQFʹ͍ͭͯ ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾  Λ୲͏

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.PWBCMF5ZQFʹ͍ͭͯ ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾  Λ୲͏ ʮ஌ͬͯΔʂͰɺࠓ͸ 8PSE1SFTTʹ γΣΞΛ΄ͱΜͲ ୣΘΕͨΜͰ͠ΐʁʯ

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⾠  ιʔεΛݟͯ΋.5͔  Ͳ͏͔͸Θ͔Γ·ͤΜɻ  ͦͷͨΊ͜ͷσʔλ͸  .5ͱݕग़Ͱ͖ͨ  ͘͝Ұ෦ͷ਺ʹͳΓ·͢ IUUQTNUBNFKQNBSUFD$.4@JOUSPEVDUJPO ͍͍͑͑ɺͦ͏Ͱ΋ͳ͍ͷͰ͢

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ओཁͳͱ͜ΖͰ࢖ΘΕͯ·͢ ೔ܦฏۉגՁߏ੒໏ฑ  ࣾ ͷ ౦ূҰ෦্৔اۀ  ࣾ ͷ ࠃཱେֶ ߍ ͷ

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ݱࡏͷओͳ੡඼ͱαʔϏε #00A78B RGB : 0,167,139 CMYK : 84,0,56,0 PANTONE 339 C Gray Scale Full Color ࠃ಺ສαΠτҎ্ʹಋೖ͞Ε͍ͯΔ$.4ϓϥοτϑΥʔϜ ϝϯςϑϦʔͰؾܰʹ࢖͑ͯߴػೳͳ$.4αʔϏε  $.4໰Θͣར༻Ͱ͖ΔʮϑΥʔϜʯɺʮαΠτ಺ݕࡧʯ΋ఏڙ͍ͯ͠·͢ ΈΜͳͰॻ͚ΔϒϩάαʔϏεɺ0&.ʹ΋ରԠ

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ࣗݾ঺հ Φ΢ϯυ ϝσ ΟΞษڧձ ʹ͍ͭͯ

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ɹɹɹɹɹ޿ใ 4JY"QBSUϒϩάɹฤू௕ Φ΢ϯυϝσ ΟΞษڧձɹओ࠵ -FLVNPϒϩάɹ੡඼୲౰ 134+ೝఆɹ13ϓϥϯφʔ ᆹ͔͓Γ!LBPSJUUFS 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS QBOUPOF$ QBOUPOFQSPDFTTCMBDL$ 3ɹ(ɹ# 3ɹ(ɹ# $ɹ.ɹ:ɹ, $ɹ.ɹ:ɹ,

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೥݄։࢝ɹ΄΅ຖ݄ΦϑϥΠϯษڧձ։࠵ -5େձɺϫʔΫγϣοϓɺ૬ஊձɺܗࣜ͸͞·͟· 'BDFCPPLάϧʔϓʹਓ΄ͲࢀՃ

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ʮΦ΢ϯυϝσΟΞʯ ͷ͓͞Β͍

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Φ΢ϯυϝσΟΞͬͯ اۀൃ৴ͷ΢ΣϒϝσΟΞ ͷ͜ͱͩΑͶʁ

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ʢڱ͍ҙຯͰݴ͑͹ʣ߹ͬͯ·͢ ɻ  ϑΝϯ֫ಘɾٻਓɾϒϥϯσ ΟϯάͳͲ Ϛʔές ΟϯάతͳҙਤΛ࣋ͬͯ࡞ΒΕͨ ΢Σϒ ϝσ ΟΞ ɺͰ͢ ɻ

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1&40ϝσΟΞͷͻͱͭ #Z(JOB%JFUSJDIIUUQNBTIBCMFDPNQVCMJDSFMBUJPOTJOEVTUSZ هऀ͕ॻ͍ͯ͘ΕΔ ύϒϦγςΟ ରՁΛ෷ͬͯ ॻ͍ͯ΋Β͏޿ࠂ ࣗΒॻ͘ϝσΟΞ ݸਓ͕ࣗ༝ʹߦ͏ 4/4γΣΞ ʘاۀ͕λʔήοτʹϝοηʔδΛಧ͚Δख๏ͱഔମΛͭʹ෼ྨʗ

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08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕  ޷͖ʹॻ͘ &"3/&% هऀ͕  ॻ͍ͯ͘ΕΔ 1"*% ͓ۚ෷ͬͯ  ॻ͍ͯ΋Β͏ 1&40ϝσ ΟΞͬͯ ͜͏ߟ͑Ε͹ྑ͍ͱࢥ͏ͷͰ͢ ʘ୭͕ͲΜͳҙਤͰൃ৴͢Δ͔Ͱ෼ྨʗ

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08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕  ޷͖ʹॻ͘ &"3/&% هऀ͕  ॻ͍ͯ͘ΕΔ 1"*% ͓ۚ෷ͬͯ  ॻ͍ͯ΋Β͏ ෺ޠͷى఺͸ৗʹ͜͜

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08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕  ޷͖ʹॻ͘ &"3/&% هऀ͕  ॻ͍ͯ͘ΕΔ 1"*% ͓ۚ෷ͬͯ  ॻ͍ͯ΋Β͏ هऀ΁ͷΞϓϩʔν هࣄԽɺ൪૊Խ ޱίϛ͕ੜ·ΕΔ اۀ͕Կ͔ͷ׆ಈΛߦ͍ ൃද͢Δ ͞Βʹ޿ΊΔͨΊʹ ޿ࠂΛ׆༻ ৘ใͷྲྀΕ

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γοΫεɾΞύʔτͷΦ΢ϯυϝσΟΞ ޿ใϒϩάɿձࣾ΍੡඼ͷ࠷৽৘ใ·ͱΊ γοΫεɾΞύʔτΛ஌͍ͬͯΔͻͱͷͨΊʹຖिߋ৽  4JY"QBSUϒϩάɿΦ΢ϯυϝσ ΟΞӡӦऀ޲͚ϊ΢ϋ΢ ձࣾ΍੡඼એ఻͸ͳ͠ɻઐ໳ՈϒϥϯσΟϯά  ֤੡඼ϒϩάɿ੡඼5*14 ੡඼ར༻ऀɺݕ౼ऀͷͨΊͷ৘ใఏڙ

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Φ΢ϯυϝσΟΞ͕ੜΈग़͢΋ͷ 4/4΍ϝϧϚΨͷϑΥϩϫʔ دߘ΍ొஃͷػձ ൃ৴͢Δ͜ͱͰಘΒΕΔ৽ͨͳ৘ใ΍ਓ຺

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ͦͷͨΊʹେࣄͳ͜ͱ ܧଓత͔ͭλΠϜϦʔͳൃ৴ ಡऀΛҙࣝͨ͠ΦϦδφϧͳ಺༰Ͱ هࣄ࡞Γ΍֦ࢄ͸ࣾ಺΋ࣾ֎΋ר͖ࠐ΋͏

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ʹ͍ͭͯ

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೥݄ੜ·Εͷ৽إϒϩάαʔϏε ਓͰॻ͚Δɺϒϩά·Ͱ࣋ͯͯɺԁ݄ ੫ൈ ຊ೔ɺ Ϋʔϙϯ෇͖ ഑෍ͯ͠·͢ʂ

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Φ΢ϯυϝσ ΟΞʹ࠷దͳςʔϚ  ͋Γ·͢

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ɹɹɹɹɹɹɹɹɹɹɹɹɹ͸ɺ ࣗࣾϒϥϯυͷϒϩάαʔϏεͱͯ͠  0&.ల։΋ՄೳͰ͢

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"1BSUPG-FLVNP "SDIJUFDUVSF

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৽ϒϥϯυʮ-FLVNPʢϧΫϞʣʯൃද·Ͱͷ෣୆ཪΛެ։ʂ IUUQTXXXTJYBQBSUKQQSFTTSPPNMFLVNPIUNM lLVNP͸೔ຊޠͰʮ͘΋ʯͰɺΫϥ΢υͷӢɺ8FCͱ ͍͏ҙຯͰͷ஖ᥨɺ΋͋Γ·͢ɻ୙఺͸࢖༻ͨ͘͠ͳ ͔ͬͨͷͰɺϑϥϯεޠͷףࢺMFΛ͚ͭͯ·͢ɻӳޠ తʹ͸MPPLNPSFͱൃԻతʹ͸ฉ͑͜ΔͰ͠ΐ͏ɻ૯ ߹తʹ͸ʮΫϥ΢υʯʹ͋Δʮ΢ΣϒʯͷαʔϏεͰ ͋ΔϒϩάΛʮ΋ͬͱݟͯʯ΋Β͓͏ɺͱ͍͏ҙຯΛ ࠐΊͯɻz

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)JTUPSZ 5ZQF1BE 4JY"QBSU -UE 4JY"QBSU,, 4BZ.FEJB 4JY"QBSU-UE -FLVNP

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"SDIJUFDUVSF %# 1MBUGPSN -FLVNP ϒϩά 0&. 0&. ɾɾɾ Ϛϧνςφϯτܕͷ ϒϩάαʔϏεϓϥοτϑΥʔϜ 8FCαʔό

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3FRVFTU3FTQPOTF $POUSPMMFS 7JFX .PEFM %# 3FRVFTU 3FTQPOTF 7JFX 7JFX )PPL )PPL )PPL

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ΧελϚΠζ ϓϥϯʢ#BTJD 1MVT 1SP౳ʣ ϔομɾϑολɾ৭ ϒϩάͷςʔϚ ֎෦ೝূɾγϯάϧαΠϯΦϯ ػೳʹର͢Δ௥Ճɾ࡟আ

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-FLVNPʢϧΫϞʣ

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͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ γοΫεɾΞύʔτɹᆹ͔͓Γ γοΫεɾΞύʔτɹॏాਸ࢚