Upgrade to Pro — share decks privately, control downloads, hide ads and more …

オウンドメディアをやるべき理由と続けるための
運営のコツ＆Lekumo ブログのご紹介

385490710aac2e49810a8990fb5a7943?s=47 kaoritter
January 11, 2020
Business
0
1.5k

オウンドメディアをやるべき理由と続けるための
運営のコツ＆Lekumo ブログのご紹介

385490710aac2e49810a8990fb5a7943?s=128

kaoritter

January 11, 2020
Tweet

More Decks by kaoritter

See All by kaoritter
385490710aac2e49810a8990fb5a7943?s=48 kaoritter
0
45
385490710aac2e49810a8990fb5a7943?s=48 kaoritter
0
100
385490710aac2e49810a8990fb5a7943?s=48 kaoritter
0
1.1k
385490710aac2e49810a8990fb5a7943?s=48 kaoritter
0
220

Other Decks in Business

See All in Business
4153fb64761a860efdb4d7029f1c64d4?s=48 opentalks3
0
200
95aaab3d693889550fd2e7ae02f2f789?s=48 takaking22
0
220
D15f326b908fed9660d24140517c7549?s=48 taro9
0
2.2k
02e11e1c79e926b59d011839bb10ab04?s=48 minma
0
460
99390fdb3165e59dcda59ab1b162fa1f?s=48 opentalks2
0
210
4153fb64761a860efdb4d7029f1c64d4?s=48 opentalks3
0
200
Ad8ae7af280edaecb09bd73a551b5e5f?s=48 opentalks
0
240
5c09f662722aedce68b28ccdb048e7f9?s=48 humanome
0
150
245368b34fe05c4f56ce974d89196eb0?s=48 atona
1
1.9k
34d8206956b792beba70af6e805977a9?s=48 mil000
0
120
166179f92d3bf392db9c148c2b7e6f5a?s=48 jnuank
0
130
1a20765bce44326b41c97e15d13373ce?s=48 oosako
0
110

Featured

See All Featured
A9179349dd2bdc67f377719f56d85656?s=48 garrettdimon
288
110k
32de0bd2ba869609d26fd052a4622778?s=48 cromwellryan
104
6.1k
245cee81a9c424266e5e401d844ea881?s=48 lara
15
2.7k
8081b26e05bb4354f7d65ffc34cbbd67?s=48 chriscoyier
683
180k
E837d2996f52008ace055a08fbfff992?s=48 frogandcode
128
20k
11c84dff30266b907714802088852677?s=48 jasonvnalue
81
8.1k
B3d6434763caa0ef5dc4b792662c49f7?s=48 smashingmag
283
47k
E13c31390e0369fcd5972292ce0e7b92?s=48 jnunemaker
PRO
40
4.6k
A0517b08532aec8ab2aae3f65d40ad86?s=48 hannesfritz
28
950
39488f9d172ab92fd352f2cd7b73258d?s=48 mza
80
4.1k
5f83ef806155b403c3393160ce51f955?s=48 jlugia
217
16k
C4de88ea47538e4594750e3861a341c8?s=48 brettharned
93
3k

Transcript

  1. ʘൃ৴͠ͳ͍ͱ࢝·Βͳ͍ʂʗ தখاۀ͕Φ΢ϯυϝσΟΞΛ ΍Δ΂͖ཧ༝ͱଓ͚ΔͨΊͷ
 ӡӦͷίπ ੡඼୲౰ɹᆹ͔͓Γ
 ΤϯδχΞɹॏాਸ࢚ 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS QBOUPOF$

    QBOUPOFQSPDFTTCMBDL$

  2. ࣭͝໰ͳͲ͋Ε͹࿩ͷ్தͰ΋ ͜ͷޙͷ࣌ؒͰ΋͓ؾܰʹ ʘ࠷ॳʹʗ ͸ɺγοΫεɾΞ ύʔτͷ ެࣜΩϟϥΫλʔʮτϑʯͰ͢ εϥΠυͷΞΫηϯτͱͯ͠
 ͨ·ʹग़͖ͯ·͢

  3. ຊ೔͓࿩͢͠Δ͜ͱ γοΫεɾΞύʔτͱʮ.PWBCMF5ZQFʯʹ͍ͭͯ اۀओମͷ৘ใൃ৴ňΦ΢ϯυϝσ ΟΞʼnͷՁ஋ͱ͸ʁ ϒϩάαʔϏεň-FLVNPϒϩάʼnʹ͍ͭͯ "1BSUPG-FLVNP"SDIJUFDUVSF
 ʢ͔͜͜Βॏాʹότϯλον͠·͢ʣ

  4. ʹ͍ͭͯ͝঺հ QBOUPOF$ QBOUPOFQSPDFTTCMBDL$

  5. None

  6. γοΫεɾΞύʔτʹ͍ͭͯ ೥݄ઃཱ ౰࣌΋ࠓ΋ओྗ੡඼͸ʮ.PWBCMF5ZQFʯ اۀͷ৘ใൃ৴Λࢧ͑Δπʔϧ΍αʔϏεΛ
 ఏڙ͍ͯ͠·͢ ࠷ۙ͸ςϨϫʔΫͰ΋࿩୊ʹ 4JY"QBSUMPHPOFXDPMPSHVJEF

  7. .PWBCMF5ZQFʹ͍ͭͯ ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾
 Λ୲͏

  8. .PWBCMF5ZQFʹ͍ͭͯ ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾
 Λ୲͏ ʮ஌ͬͯΔʂͰɺࠓ͸ 8PSE1SFTTʹ γΣΞΛ΄ͱΜͲ ୣΘΕͨΜͰ͠ΐʁʯ

  9. ⾠
 ιʔεΛݟͯ΋.5͔
 Ͳ͏͔͸Θ͔Γ·ͤΜɻ
 ͦͷͨΊ͜ͷσʔλ͸
 .5ͱݕग़Ͱ͖ͨ
 ͘͝Ұ෦ͷ਺ʹͳΓ·͢ IUUQTNUBNFKQNBSUFD$.4@JOUSPEVDUJPO ͍͍͑͑ɺͦ͏Ͱ΋ͳ͍ͷͰ͢

  10. ओཁͳͱ͜ΖͰ࢖ΘΕͯ·͢ ೔ܦฏۉגՁߏ੒໏ฑ
 ࣾ ͷ ౦ূҰ෦্৔اۀ
 ࣾ ͷ ࠃཱେֶ ߍ ͷ

  11. ݱࡏͷओͳ੡඼ͱαʔϏε #00A78B RGB : 0,167,139 CMYK : 84,0,56,0 PANTONE 339

    C Gray Scale Full Color ࠃ಺ສαΠτҎ্ʹಋೖ͞Ε͍ͯΔ$.4ϓϥοτϑΥʔϜ ϝϯςϑϦʔͰؾܰʹ࢖͑ͯߴػೳͳ$.4αʔϏε
 $.4໰Θͣར༻Ͱ͖ΔʮϑΥʔϜʯɺʮαΠτ಺ݕࡧʯ΋ఏڙ͍ͯ͠·͢ ΈΜͳͰॻ͚ΔϒϩάαʔϏεɺ0&.ʹ΋ରԠ

  12. ࣗݾ঺հ Φ΢ϯυ ϝσ ΟΞษڧձ ʹ͍ͭͯ

  13. ɹɹɹɹɹ޿ใ 4JY"QBSUϒϩάɹฤू௕ Φ΢ϯυϝσ ΟΞษڧձɹओ࠵ -FLVNPϒϩάɹ੡඼୲౰ 134+ೝఆɹ13ϓϥϯφʔ ᆹ͔͓Γ!LBPSJUUFS 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS

    QBOUPOF$ QBOUPOFQSPDFTTCMBDL$ 3ɹ(ɹ# 3ɹ(ɹ# $ɹ.ɹ:ɹ, $ɹ.ɹ:ɹ,

  14. ೥݄։࢝ɹ΄΅ຖ݄ΦϑϥΠϯษڧձ։࠵ -5େձɺϫʔΫγϣοϓɺ૬ஊձɺܗࣜ͸͞·͟· 'BDFCPPLάϧʔϓʹਓ΄ͲࢀՃ

  15. None

  16. ʮΦ΢ϯυϝσΟΞʯ ͷ͓͞Β͍

  17. Φ΢ϯυϝσΟΞͬͯ اۀൃ৴ͷ΢ΣϒϝσΟΞ ͷ͜ͱͩΑͶʁ

  18. ʢڱ͍ҙຯͰݴ͑͹ʣ߹ͬͯ·͢ ɻ
 ϑΝϯ֫ಘɾٻਓɾϒϥϯσ ΟϯάͳͲ Ϛʔές ΟϯάతͳҙਤΛ࣋ͬͯ࡞ΒΕͨ ΢Σϒ ϝσ ΟΞ ɺͰ͢

    ɻ

  19. 1&40ϝσΟΞͷͻͱͭ #Z(JOB%JFUSJDIIUUQNBTIBCMFDPNQVCMJDSFMBUJPOTJOEVTUSZ هऀ͕ॻ͍ͯ͘ΕΔ ύϒϦγςΟ ରՁΛ෷ͬͯ ॻ͍ͯ΋Β͏޿ࠂ ࣗΒॻ͘ϝσΟΞ ݸਓ͕ࣗ༝ʹߦ͏ 4/4γΣΞ ʘاۀ͕λʔήοτʹϝοηʔδΛಧ͚Δख๏ͱഔମΛͭʹ෼ྨʗ

  20. 08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕
 ޷͖ʹॻ͘ &"3/&% هऀ͕
 ॻ͍ͯ͘ΕΔ 1"*%

    ͓ۚ෷ͬͯ
 ॻ͍ͯ΋Β͏ 1&40ϝσ ΟΞͬͯ ͜͏ߟ͑Ε͹ྑ͍ͱࢥ͏ͷͰ͢ ʘ୭͕ͲΜͳҙਤͰൃ৴͢Δ͔Ͱ෼ྨʗ

  21. 08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕
 ޷͖ʹॻ͘ &"3/&% هऀ͕
 ॻ͍ͯ͘ΕΔ 1"*%

    ͓ۚ෷ͬͯ
 ॻ͍ͯ΋Β͏ ෺ޠͷى఺͸ৗʹ͜͜

  22. 08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕
 ޷͖ʹॻ͘ &"3/&% هऀ͕
 ॻ͍ͯ͘ΕΔ 1"*%

    ͓ۚ෷ͬͯ
 ॻ͍ͯ΋Β͏ هऀ΁ͷΞϓϩʔν هࣄԽɺ൪૊Խ ޱίϛ͕ੜ·ΕΔ اۀ͕Կ͔ͷ׆ಈΛߦ͍ ൃද͢Δ ͞Βʹ޿ΊΔͨΊʹ ޿ࠂΛ׆༻ ৘ใͷྲྀΕ

  23. γοΫεɾΞύʔτͷΦ΢ϯυϝσΟΞ ޿ใϒϩάɿձࣾ΍੡඼ͷ࠷৽৘ใ·ͱΊ γοΫεɾΞύʔτΛ஌͍ͬͯΔͻͱͷͨΊʹຖिߋ৽
 4JY"QBSUϒϩάɿΦ΢ϯυϝσ ΟΞӡӦऀ޲͚ϊ΢ϋ΢ ձࣾ΍੡඼એ఻͸ͳ͠ɻઐ໳ՈϒϥϯσΟϯά
 ֤੡඼ϒϩάɿ੡඼5*14 ੡඼ར༻ऀɺݕ౼ऀͷͨΊͷ৘ใఏڙ

  24. Φ΢ϯυϝσΟΞ͕ੜΈग़͢΋ͷ 4/4΍ϝϧϚΨͷϑΥϩϫʔ دߘ΍ొஃͷػձ ൃ৴͢Δ͜ͱͰಘΒΕΔ৽ͨͳ৘ใ΍ਓ຺

  25. ͦͷͨΊʹେࣄͳ͜ͱ ܧଓత͔ͭλΠϜϦʔͳൃ৴ ಡऀΛҙࣝͨ͠ΦϦδφϧͳ಺༰Ͱ هࣄ࡞Γ΍֦ࢄ͸ࣾ಺΋ࣾ֎΋ר͖ࠐ΋͏

  26. ʹ͍ͭͯ

  27. ೥݄ੜ·Εͷ৽إϒϩάαʔϏε ਓͰॻ͚Δɺϒϩά·Ͱ࣋ͯͯɺԁ݄ ੫ൈ ຊ೔ɺ Ϋʔϙϯ෇͖ ഑෍ͯ͠·͢ʂ

  28. Φ΢ϯυϝσ ΟΞʹ࠷దͳςʔϚ
 ͋Γ·͢

  29. ɹɹɹɹɹɹɹɹɹɹɹɹɹ͸ɺ ࣗࣾϒϥϯυͷϒϩάαʔϏεͱͯ͠
 0&.ల։΋ՄೳͰ͢

  30. "1BSUPG-FLVNP "SDIJUFDUVSF

  31. ৽ϒϥϯυʮ-FLVNPʢϧΫϞʣʯൃද·Ͱͷ෣୆ཪΛެ։ʂ IUUQTXXXTJYBQBSUKQQSFTTSPPNMFLVNPIUNM lLVNP͸೔ຊޠͰʮ͘΋ʯͰɺΫϥ΢υͷӢɺ8FCͱ ͍͏ҙຯͰͷ஖ᥨɺ΋͋Γ·͢ɻ୙఺͸࢖༻ͨ͘͠ͳ ͔ͬͨͷͰɺϑϥϯεޠͷףࢺMFΛ͚ͭͯ·͢ɻӳޠ తʹ͸MPPLNPSFͱൃԻతʹ͸ฉ͑͜ΔͰ͠ΐ͏ɻ૯ ߹తʹ͸ʮΫϥ΢υʯʹ͋Δʮ΢ΣϒʯͷαʔϏεͰ ͋ΔϒϩάΛʮ΋ͬͱݟͯʯ΋Β͓͏ɺͱ͍͏ҙຯΛ ࠐΊͯɻz

  32. )JTUPSZ 5ZQF1BE 4JY"QBSU -UE 4JY"QBSU,, 4BZ.FEJB 4JY"QBSU-UE -FLVNP

  33. "SDIJUFDUVSF %# 1MBUGPSN -FLVNP ϒϩά 0&. 0&. ɾɾɾ Ϛϧνςφϯτܕͷ ϒϩάαʔϏεϓϥοτϑΥʔϜ

    8FCαʔό

  34. 3FRVFTU3FTQPOTF $POUSPMMFS 7JFX .PEFM %# 3FRVFTU 3FTQPOTF 7JFX 7JFX )PPL

    )PPL )PPL

  35. ΧελϚΠζ  ϓϥϯʢ#BTJD 1MVT 1SP౳ʣ  ϔομɾϑολɾ৭  ϒϩάͷςʔϚ 

    ֎෦ೝূɾγϯάϧαΠϯΦϯ  ػೳʹର͢Δ௥Ճɾ࡟আ

  36. -FLVNPʢϧΫϞʣ

  37. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ γοΫεɾΞύʔτɹᆹ͔͓Γ γοΫεɾΞύʔτɹॏాਸ࢚