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オウンドメディアをやるべき理由と続けるための
運営のコツ&Lekumo ブログのご紹介

kaoritter
January 11, 2020

オウンドメディアをやるべき理由と続けるための
運営のコツ&Lekumo ブログのご紹介

kaoritter

January 11, 2020
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  1. ʘൃ৴͠ͳ͍ͱ࢝·Βͳ͍ʂʗ
    தখاۀ͕Φ΢ϯυϝσΟΞΛ
    ΍Δ΂͖ཧ༝ͱଓ͚ΔͨΊͷ

    ӡӦͷίπ
    ੡඼୲౰ɹᆹ͔͓Γ

    ΤϯδχΞɹॏాਸ࢚
    4JY"QBSUMPHPOFXDPMPSHVJEF
    LBUP
    WFS
    QBOUPOF$
    QBOUPOFQSPDFTTCMBDL$

    View Slide

  2. ࣭͝໰ͳͲ͋Ε͹࿩ͷ్தͰ΋
    ͜ͷޙͷ࣌ؒͰ΋͓ؾܰʹ
    ʘ࠷ॳʹʗ
    ͸ɺγοΫεɾΞ
    ύʔτͷ
    ެࣜΩϟϥΫλʔʮτϑʯͰ͢
    εϥΠυͷΞΫηϯτͱͯ͠

    ͨ·ʹग़͖ͯ·͢

    View Slide

  3. ຊ೔͓࿩͢͠Δ͜ͱ
    γοΫεɾΞύʔτͱʮ.PWBCMF5ZQFʯʹ͍ͭͯ
    اۀओମͷ৘ใൃ৴ňΦ΢ϯυϝσ
    ΟΞʼnͷՁ஋ͱ͸ʁ
    ϒϩάαʔϏεň-FLVNPϒϩάʼnʹ͍ͭͯ
    "1BSUPG-FLVNP"SDIJUFDUVSF

    ʢ͔͜͜Βॏాʹότϯλον͠·͢ʣ

    View Slide

  4. ʹ͍ͭͯ͝঺հ
    QBOUPOF$
    QBOUPOFQSPDFTTCMBDL$

    View Slide

  5. View Slide

  6. γοΫεɾΞύʔτʹ͍ͭͯ
    ೥݄ઃཱ
    ౰࣌΋ࠓ΋ओྗ੡඼͸ʮ.PWBCMF5ZQFʯ
    اۀͷ৘ใൃ৴Λࢧ͑Δπʔϧ΍αʔϏεΛ

    ఏڙ͍ͯ͠·͢
    ࠷ۙ͸ςϨϫʔΫͰ΋࿩୊ʹ
    4JY"QBSUMPHPOFXDPMPSHVJEF

    View Slide

  7. .PWBCMF5ZQFʹ͍ͭͯ
    ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε
    ݸਓδϟʔφϦζϜͷൃలʹد༩
    ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾

    Λ୲͏

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  8. .PWBCMF5ZQFʹ͍ͭͯ
    ೥݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε
    ݸਓδϟʔφϦζϜͷൃలʹد༩
    ೔ຊͰ΋೥ࠒ͔ΒͷϒϩάϒʔϜՐ෇͚໾

    Λ୲͏
    ʮ஌ͬͯΔʂͰɺࠓ͸
    8PSE1SFTTʹ
    γΣΞΛ΄ͱΜͲ
    ୣΘΕͨΜͰ͠ΐʁʯ

    View Slide

  9. ⾠

    ιʔεΛݟͯ΋.5͔

    Ͳ͏͔͸Θ͔Γ·ͤΜɻ

    ͦͷͨΊ͜ͷσʔλ͸

    .5ͱݕग़Ͱ͖ͨ

    ͘͝Ұ෦ͷ਺ʹͳΓ·͢
    [email protected]
    ͍͍͑͑ɺͦ͏Ͱ΋ͳ͍ͷͰ͢

    View Slide

  10. ओཁͳͱ͜ΖͰ࢖ΘΕͯ·͢
    ೔ܦฏۉגՁߏ੒໏ฑ


    ͷ
    ౦ূҰ෦্৔اۀ


    ͷ
    ࠃཱେֶ ߍ
    ͷ

    View Slide

  11. ݱࡏͷओͳ੡඼ͱαʔϏε
    #00A78B
    RGB : 0,167,139
    CMYK : 84,0,56,0
    PANTONE 339 C
    Gray Scale
    Full Color
    ࠃ಺ສαΠτҎ্ʹಋೖ͞Ε͍ͯΔ$.4ϓϥοτϑΥʔϜ
    ϝϯςϑϦʔͰؾܰʹ࢖͑ͯߴػೳͳ$.4αʔϏε

    $.4໰Θͣར༻Ͱ͖ΔʮϑΥʔϜʯɺʮαΠτ಺ݕࡧʯ΋ఏڙ͍ͯ͠·͢
    ΈΜͳͰॻ͚ΔϒϩάαʔϏεɺ0&.ʹ΋ରԠ

    View Slide

  12. ࣗݾ঺հ
    Φ΢ϯυ
    ϝσ
    ΟΞษڧձ
    ʹ͍ͭͯ

    View Slide

  13. ɹɹɹɹɹ޿ใ
    4JY"QBSUϒϩάɹฤू௕
    Φ΢ϯυϝσ
    ΟΞษڧձɹओ࠵
    -FLVNPϒϩάɹ੡඼୲౰
    134+ೝఆɹ13ϓϥϯφʔ
    ᆹ͔͓Γ!LBPSJUUFS
    4JY"QBSUMPHPOFXDPMPSHVJEF
    LBUP
    WFS
    QBOUPOF$
    QBOUPOFQSPDFTTCMBDL$
    3ɹ(ɹ#
    3ɹ(ɹ#
    $ɹ.ɹ:ɹ,
    $ɹ.ɹ:ɹ,

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  14. ೥݄։࢝ɹ΄΅ຖ݄ΦϑϥΠϯษڧձ։࠵
    -5େձɺϫʔΫγϣοϓɺ૬ஊձɺܗࣜ͸͞·͟·
    'BDFCPPLάϧʔϓʹਓ΄ͲࢀՃ

    View Slide

  15. View Slide

  16. ʮΦ΢ϯυϝσΟΞʯ
    ͷ͓͞Β͍

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  17. Φ΢ϯυϝσΟΞͬͯ
    اۀൃ৴ͷ΢ΣϒϝσΟΞ
    ͷ͜ͱͩΑͶʁ

    View Slide

  18. ʢڱ͍ҙຯͰݴ͑͹ʣ߹ͬͯ·͢
    ɻ

    ϑΝϯ֫ಘɾٻਓɾϒϥϯσ
    ΟϯάͳͲ
    Ϛʔές
    ΟϯάతͳҙਤΛ࣋ͬͯ࡞ΒΕͨ
    ΢Σϒ
    ϝσ
    ΟΞ
    ɺͰ͢
    ɻ

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  19. 1&40ϝσΟΞͷͻͱͭ
    #Z(JOB%JFUSJDIIUUQNBTIBCMFDPNQVCMJDSFMBUJPOTJOEVTUSZ
    هऀ͕ॻ͍ͯ͘ΕΔ
    ύϒϦγςΟ
    ରՁΛ෷ͬͯ
    ॻ͍ͯ΋Β͏޿ࠂ
    ࣗΒॻ͘ϝσΟΞ
    ݸਓ͕ࣗ༝ʹߦ͏
    4/4γΣΞ
    ʘاۀ͕λʔήοτʹϝοηʔδΛಧ͚Δख๏ͱഔମΛͭʹ෼ྨʗ

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  20. 08/&%
    اۀ͕
    ࣗΒॻ͘

    4)"3&%
    ݸਓ͕

    ޷͖ʹॻ͘

    &"3/&%
    هऀ͕

    ॻ͍ͯ͘ΕΔ

    1"*%
    ͓ۚ෷ͬͯ

    ॻ͍ͯ΋Β͏

    1&40ϝσ
    ΟΞͬͯ
    ͜͏ߟ͑Ε͹ྑ͍ͱࢥ͏ͷͰ͢
    ʘ୭͕ͲΜͳҙਤͰൃ৴͢Δ͔Ͱ෼ྨʗ

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  21. 08/&%
    اۀ͕
    ࣗΒॻ͘

    4)"3&%
    ݸਓ͕

    ޷͖ʹॻ͘

    &"3/&%
    هऀ͕

    ॻ͍ͯ͘ΕΔ

    1"*%
    ͓ۚ෷ͬͯ

    ॻ͍ͯ΋Β͏

    ෺ޠͷى఺͸ৗʹ͜͜

    View Slide

  22. 08/&%
    اۀ͕
    ࣗΒॻ͘

    4)"3&%
    ݸਓ͕

    ޷͖ʹॻ͘

    &"3/&%
    هऀ͕

    ॻ͍ͯ͘ΕΔ

    1"*%
    ͓ۚ෷ͬͯ

    ॻ͍ͯ΋Β͏

    هऀ΁ͷΞϓϩʔν
    هࣄԽɺ൪૊Խ
    ޱίϛ͕ੜ·ΕΔ
    اۀ͕Կ͔ͷ׆ಈΛߦ͍
    ൃද͢Δ
    ͞Βʹ޿ΊΔͨΊʹ
    ޿ࠂΛ׆༻
    ৘ใͷྲྀΕ

    View Slide

  23. γοΫεɾΞύʔτͷΦ΢ϯυϝσΟΞ
    ޿ใϒϩάɿձࣾ΍੡඼ͷ࠷৽৘ใ·ͱΊ
    γοΫεɾΞύʔτΛ஌͍ͬͯΔͻͱͷͨΊʹຖिߋ৽

    4JY"QBSUϒϩάɿΦ΢ϯυϝσ
    ΟΞӡӦऀ޲͚ϊ΢ϋ΢
    ձࣾ΍੡඼એ఻͸ͳ͠ɻઐ໳ՈϒϥϯσΟϯά

    ֤੡඼ϒϩάɿ੡඼5*14
    ੡඼ར༻ऀɺݕ౼ऀͷͨΊͷ৘ใఏڙ

    View Slide

  24. Φ΢ϯυϝσΟΞ͕ੜΈग़͢΋ͷ
    4/4΍ϝϧϚΨͷϑΥϩϫʔ
    دߘ΍ొஃͷػձ
    ൃ৴͢Δ͜ͱͰಘΒΕΔ৽ͨͳ৘ใ΍ਓ຺

    View Slide

  25. ͦͷͨΊʹେࣄͳ͜ͱ
    ܧଓత͔ͭλΠϜϦʔͳൃ৴
    ಡऀΛҙࣝͨ͠ΦϦδφϧͳ಺༰Ͱ
    هࣄ࡞Γ΍֦ࢄ͸ࣾ಺΋ࣾ֎΋ר͖ࠐ΋͏

    View Slide

  26. ʹ͍ͭͯ

    View Slide

  27. ೥݄ੜ·Εͷ৽إϒϩάαʔϏε
    ਓͰॻ͚Δɺϒϩά·Ͱ࣋ͯͯɺԁ݄ ੫ൈ

    ຊ೔ɺ
    Ϋʔϙϯ෇͖
    ഑෍ͯ͠·͢ʂ

    View Slide

  28. Φ΢ϯυϝσ
    ΟΞʹ࠷దͳςʔϚ

    ͋Γ·͢

    View Slide

  29. ɹɹɹɹɹɹɹɹɹɹɹɹɹ͸ɺ
    ࣗࣾϒϥϯυͷϒϩάαʔϏεͱͯ͠

    0&.ల։΋ՄೳͰ͢

    View Slide

  30. "1BSUPG-FLVNP
    "SDIJUFDUVSF

    View Slide

  31. ৽ϒϥϯυʮ-FLVNPʢϧΫϞʣʯൃද·Ͱͷ෣୆ཪΛެ։ʂ
    IUUQTXXXTJYBQBSUKQQSFTTSPPNMFLVNPIUNM
    lLVNP͸೔ຊޠͰʮ͘΋ʯͰɺΫϥ΢υͷӢɺ8FCͱ
    ͍͏ҙຯͰͷ஖ᥨɺ΋͋Γ·͢ɻ୙఺͸࢖༻ͨ͘͠ͳ
    ͔ͬͨͷͰɺϑϥϯεޠͷףࢺMFΛ͚ͭͯ·͢ɻӳޠ
    తʹ͸MPPLNPSFͱൃԻతʹ͸ฉ͑͜ΔͰ͠ΐ͏ɻ૯
    ߹తʹ͸ʮΫϥ΢υʯʹ͋Δʮ΢ΣϒʯͷαʔϏεͰ
    ͋ΔϒϩάΛʮ΋ͬͱݟͯʯ΋Β͓͏ɺͱ͍͏ҙຯΛ
    ࠐΊͯɻz

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  32. )JTUPSZ
    5ZQF1BE
    4JY"QBSU -UE
    4JY"QBSU,,
    4BZ.FEJB
    4JY"QBSU-UE
    -FLVNP

    View Slide

  33. "SDIJUFDUVSF
    %#
    1MBUGPSN
    -FLVNP
    ϒϩά
    0&. 0&.
    ɾɾɾ
    Ϛϧνςφϯτܕͷ
    ϒϩάαʔϏεϓϥοτϑΥʔϜ
    8FCαʔό

    View Slide

  34. 3FRVFTU3FTQPOTF
    $POUSPMMFS
    7JFX
    .PEFM %#
    3FRVFTU
    3FTQPOTF
    7JFX
    7JFX
    )PPL
    )PPL
    )PPL

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  35. ΧελϚΠζ
    ϓϥϯʢ#BTJD 1MVT 1SP౳ʣ
    ϔομɾϑολɾ৭
    ϒϩάͷςʔϚ
    ֎෦ೝূɾγϯάϧαΠϯΦϯ
    ػೳʹର͢Δ௥Ճɾ࡟আ

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  36. -FLVNPʢϧΫϞʣ

    View Slide

  37. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    γοΫεɾΞύʔτɹᆹ͔͓Γ
    γοΫεɾΞύʔτɹॏాਸ࢚

    View Slide