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オウンドメディアをやるべき理由と続けるための 運営のコツ&Lekumo ブログのご紹介
kaoritter
January 11, 2020
Business
0
1.5k
オウンドメディアをやるべき理由と続けるための 運営のコツ&Lekumo ブログのご紹介
kaoritter
January 11, 2020
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Transcript
ʘൃ৴͠ͳ͍ͱ࢝·Βͳ͍ʂʗ தখاۀ͕ΦϯυϝσΟΞΛ Δ͖ཧ༝ͱଓ͚ΔͨΊͷ ӡӦͷίπ ୲ɹᆹ͔͓Γ ΤϯδχΞɹॏాਸ࢚ 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS QBOUPOF$
QBOUPOFQSPDFTTCMBDL$
࣭͝ͳͲ͋Εͷ్தͰ ͜ͷޙͷ࣌ؒͰ͓ؾܰʹ ʘ࠷ॳʹʗ ɺγοΫεɾΞ ύʔτͷ ެࣜΩϟϥΫλʔʮτϑʯͰ͢ εϥΠυͷΞΫηϯτͱͯ͠ ͨ·ʹग़͖ͯ·͢
ຊ͓͢͠Δ͜ͱ γοΫεɾΞύʔτͱʮ.PWBCMF5ZQFʯʹ͍ͭͯ اۀओମͷใൃ৴ňΦϯυϝσ ΟΞʼnͷՁͱʁ ϒϩάαʔϏεň-FLVNPϒϩάʼnʹ͍ͭͯ "1BSUPG-FLVNP"SDIJUFDUVSF ʢ͔͜͜Βॏాʹότϯλον͠·͢ʣ
ʹ͍ͭͯ͝հ QBOUPOF$ QBOUPOFQSPDFTTCMBDL$
None
γοΫεɾΞύʔτʹ͍ͭͯ ݄ઃཱ ࣌ࠓओྗʮ.PWBCMF5ZQFʯ اۀͷใൃ৴Λࢧ͑ΔπʔϧαʔϏεΛ ఏڙ͍ͯ͠·͢ ࠷ۙςϨϫʔΫͰʹ 4JY"QBSUMPHPOFXDPMPSHVJEF
.PWBCMF5ZQFʹ͍ͭͯ ݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ຊͰࠒ͔ΒͷϒϩάϒʔϜՐ͚ Λ୲͏
.PWBCMF5ZQFʹ͍ͭͯ ݄ɺถࠃಉ࣌ଟൃςϩཌ݄ʹϦϦʔε ݸਓδϟʔφϦζϜͷൃలʹد༩ ຊͰࠒ͔ΒͷϒϩάϒʔϜՐ͚ Λ୲͏ ʮͬͯΔʂͰɺࠓ 8PSE1SFTTʹ γΣΞΛ΄ͱΜͲ ୣΘΕͨΜͰ͠ΐʁʯ
⾠ ιʔεΛݟͯ.5͔ Ͳ͏͔Θ͔Γ·ͤΜɻ ͦͷͨΊ͜ͷσʔλ .5ͱݕग़Ͱ͖ͨ ͘͝Ұ෦ͷʹͳΓ·͢ IUUQTNUBNFKQNBSUFD$.4@JOUSPEVDUJPO ͍͍͑͑ɺͦ͏Ͱͳ͍ͷͰ͢
ओཁͳͱ͜ΖͰΘΕͯ·͢ ܦฏۉגՁߏฑ ࣾ ͷ ౦ূҰ෦্اۀ ࣾ ͷ ࠃཱେֶ ߍ ͷ
ݱࡏͷओͳͱαʔϏε #00A78B RGB : 0,167,139 CMYK : 84,0,56,0 PANTONE 339
C Gray Scale Full Color ࠃສαΠτҎ্ʹಋೖ͞Ε͍ͯΔ$.4ϓϥοτϑΥʔϜ ϝϯςϑϦʔͰؾܰʹ͑ͯߴػೳͳ$.4αʔϏε $.4Θͣར༻Ͱ͖ΔʮϑΥʔϜʯɺʮαΠτݕࡧʯఏڙ͍ͯ͠·͢ ΈΜͳͰॻ͚ΔϒϩάαʔϏεɺ0&.ʹରԠ
ࣗݾհ Φϯυ ϝσ ΟΞษڧձ ʹ͍ͭͯ
ɹɹɹɹɹใ 4JY"QBSUϒϩάɹฤू Φϯυϝσ ΟΞษڧձɹओ࠵ -FLVNPϒϩάɹ୲ 134+ೝఆɹ13ϓϥϯφʔ ᆹ͔͓Γ!LBPSJUUFS 4JY"QBSUMPHPOFXDPMPSHVJEF LBUP WFS
QBOUPOF$ QBOUPOFQSPDFTTCMBDL$ 3ɹ(ɹ# 3ɹ(ɹ# $ɹ.ɹ:ɹ, $ɹ.ɹ:ɹ,
݄։࢝ɹ΄΅ຖ݄ΦϑϥΠϯษڧձ։࠵ -5େձɺϫʔΫγϣοϓɺ૬ஊձɺܗࣜ͞·͟· 'BDFCPPLάϧʔϓʹਓ΄ͲࢀՃ
None
ʮΦϯυϝσΟΞʯ ͷ͓͞Β͍
ΦϯυϝσΟΞͬͯ اۀൃ৴ͷΣϒϝσΟΞ ͷ͜ͱͩΑͶʁ
ʢڱ͍ҙຯͰݴ͑ʣ߹ͬͯ·͢ ɻ ϑΝϯ֫ಘɾٻਓɾϒϥϯσ ΟϯάͳͲ Ϛʔές ΟϯάతͳҙਤΛ࣋ͬͯ࡞ΒΕͨ Σϒ ϝσ ΟΞ ɺͰ͢
ɻ
1&40ϝσΟΞͷͻͱͭ #Z(JOB%JFUSJDIIUUQNBTIBCMFDPNQVCMJDSFMBUJPOTJOEVTUSZ هऀ͕ॻ͍ͯ͘ΕΔ ύϒϦγςΟ ରՁΛͬͯ ॻ͍ͯΒ͏ࠂ ࣗΒॻ͘ϝσΟΞ ݸਓ͕ࣗ༝ʹߦ͏ 4/4γΣΞ ʘاۀ͕λʔήοτʹϝοηʔδΛಧ͚Δख๏ͱഔମΛͭʹྨʗ
08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕ ͖ʹॻ͘ &"3/&% هऀ͕ ॻ͍ͯ͘ΕΔ 1"*%
͓ۚͬͯ ॻ͍ͯΒ͏ 1&40ϝσ ΟΞͬͯ ͜͏ߟ͑Εྑ͍ͱࢥ͏ͷͰ͢ ʘ୭͕ͲΜͳҙਤͰൃ৴͢Δ͔Ͱྨʗ
08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕ ͖ʹॻ͘ &"3/&% هऀ͕ ॻ͍ͯ͘ΕΔ 1"*%
͓ۚͬͯ ॻ͍ͯΒ͏ ޠͷىৗʹ͜͜
08/&% اۀ͕ ࣗΒॻ͘ 4)"3&% ݸਓ͕ ͖ʹॻ͘ &"3/&% هऀ͕ ॻ͍ͯ͘ΕΔ 1"*%
͓ۚͬͯ ॻ͍ͯΒ͏ هऀͷΞϓϩʔν هࣄԽɺ൪Խ ޱίϛ͕ੜ·ΕΔ اۀ͕Կ͔ͷ׆ಈΛߦ͍ ൃද͢Δ ͞ΒʹΊΔͨΊʹ ࠂΛ׆༻ ใͷྲྀΕ
γοΫεɾΞύʔτͷΦϯυϝσΟΞ ใϒϩάɿձࣾͷ࠷৽ใ·ͱΊ γοΫεɾΞύʔτΛ͍ͬͯΔͻͱͷͨΊʹຖिߋ৽ 4JY"QBSUϒϩάɿΦϯυϝσ ΟΞӡӦऀ͚ϊϋ ձࣾએͳ͠ɻઐՈϒϥϯσΟϯά ֤ϒϩάɿ5*14 ར༻ऀɺݕ౼ऀͷͨΊͷใఏڙ
ΦϯυϝσΟΞ͕ੜΈग़͢ͷ 4/4ϝϧϚΨͷϑΥϩϫʔ دߘొஃͷػձ ൃ৴͢Δ͜ͱͰಘΒΕΔ৽ͨͳใਓ຺
ͦͷͨΊʹେࣄͳ͜ͱ ܧଓత͔ͭλΠϜϦʔͳൃ৴ ಡऀΛҙࣝͨ͠ΦϦδφϧͳ༰Ͱ هࣄ࡞Γ֦ࢄࣾࣾ֎ר͖ࠐ͏
ʹ͍ͭͯ
݄ੜ·Εͷ৽إϒϩάαʔϏε ਓͰॻ͚Δɺϒϩά·Ͱ࣋ͯͯɺԁ݄ ੫ൈ ຊɺ Ϋʔϙϯ͖ ͯ͠·͢ʂ
Φϯυϝσ ΟΞʹ࠷దͳςʔϚ ͋Γ·͢
ɹɹɹɹɹɹɹɹɹɹɹɹɹɺ ࣗࣾϒϥϯυͷϒϩάαʔϏεͱͯ͠ 0&.ల։ՄೳͰ͢
"1BSUPG-FLVNP "SDIJUFDUVSF
৽ϒϥϯυʮ-FLVNPʢϧΫϞʣʯൃද·ͰͷཪΛެ։ʂ IUUQTXXXTJYBQBSUKQQSFTTSPPNMFLVNPIUNM lLVNPຊޠͰʮ͘ʯͰɺΫϥυͷӢɺ8FCͱ ͍͏ҙຯͰͷᥨɺ͋Γ·͢ɻ༻ͨ͘͠ͳ ͔ͬͨͷͰɺϑϥϯεޠͷףࢺMFΛ͚ͭͯ·͢ɻӳޠ తʹMPPLNPSFͱൃԻతʹฉ͑͜ΔͰ͠ΐ͏ɻ૯ ߹తʹʮΫϥυʯʹ͋ΔʮΣϒʯͷαʔϏεͰ ͋ΔϒϩάΛʮͬͱݟͯʯΒ͓͏ɺͱ͍͏ҙຯΛ ࠐΊͯɻz
)JTUPSZ 5ZQF1BE 4JY"QBSU -UE 4JY"QBSU,, 4BZ.FEJB 4JY"QBSU-UE -FLVNP
"SDIJUFDUVSF %# 1MBUGPSN -FLVNP ϒϩά 0&. 0&. ɾɾɾ Ϛϧνςφϯτܕͷ ϒϩάαʔϏεϓϥοτϑΥʔϜ
8FCαʔό
3FRVFTU3FTQPOTF $POUSPMMFS 7JFX .PEFM %# 3FRVFTU 3FTQPOTF 7JFX 7JFX )PPL
)PPL )PPL
ΧελϚΠζ ϓϥϯʢ#BTJD 1MVT 1SPʣ ϔομɾϑολɾ৭ ϒϩάͷςʔϚ
֎෦ೝূɾγϯάϧαΠϯΦϯ ػೳʹର͢ΔՃɾআ
-FLVNPʢϧΫϞʣ
͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ γοΫεɾΞύʔτɹᆹ͔͓Γ γοΫεɾΞύʔτɹॏాਸ࢚