FiNC App Chat Onboarding Growth Hack

by Yoshimi Kondo

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FiNC App Chat Onboarding Growth Hack 'J/$*OD  :PTIJNJ,POEP.FHVNJ.PNPTF

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Introduction Yoshimi Kondo (yoshimikeisui) Rails / iOS / Data Infra / Growth Hack Megumi Momose (momomeg) PM / Nutritionist / Growth Hack

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Our Application 'J/$ΞϓϦ ݄ݶఆ൛ট଴ͰϦϦʔε ݄ΞϓϦެ։ ݄ݱࡏΦʔϓϯ͔ͯ͠ΒϦϦʔεຬϲ݄

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FiNC App Feature า਺ͳͲͷϥΠϑϩά؅ཧ ϔϧεέΞίϯςϯπ νϟοτ"Jαϙʔτ

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Our Important Indicator Retention Rate Ϣʔβʔͷܧଓ཰ ొ࿥೔͔Β/೔໨ʹϩάΠϯͨ͠Ϣʔβʔͷׂ߹

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໿ϲ݄ͷվળͷ݁Ռ 1DayRR/7DayRR/30DayRR 150% ~ 300% վળ ˞਺஋ඇެ։

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Կ͕Ωʔͱͳͬͨͷ͔

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Retention Rate Push Notiﬁcation Permission Rate Steps Data Acquisition Rate Ϣʔβʔܧଓ཰ ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰ 33ͷཁҼͱͳΔ,1*ͱͯ͠ ϓογϡ௨஌ڐՄ཰ͱา਺σʔλऔಘ཰͕ଘࡏ ˞΋ͪΖΜଞʹ΋͋Γ·͢ FiNC App KPI

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FiNC App Key User Experiments า਺σʔλ͕ه࿥͞ΕΔͱɺ νϟοτ"J͕൓Ԡɺϓογϡ௨஌͕ಧ͘ ɾ؆୯ ʮา͘ʯ͜ͱ͕Ұ൪਎ۙͰ݈߁ʹྑ͍ߦಈ ɾୡ੒ײ ਺஋ͱͯ͠มԽ͕ݟΕΔͨΊɺ࣮ײ͕༙͘ ɾ͓ಘ า͍ͨ෼͚ͩϙΠϯτ͕΋Β͑Δɺ࢖͑Δ ϓογϡ௨஌Yา਺σʔλίΞମݧ

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Push Notiﬁcation Permission Rate Steps Data Acquisition Rate ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰ ڐՄ཰ d ˞J04 औಘ཰ Ҏ্ ˞J04 Ұൠతʹ͸dఔ౓ KPI Result

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ԿΛͲͷΑ͏ʹվળΛͨ͠ͷ͔

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FiNC App Onboarding Process νϟοτܗࣜͷΦϯϘʔσΟϯά ɾϓϩϑΟʔϧ৘ใ ɾ݈߁ʹؔ͢Δ೰ΈͳͲΛฉ͘ ɾϓογϡ௨஌ͷڐՄͳͲΛٻΊΔ ɾΞΧ΢ϯτొ࿥ॲཧ ͳͲ

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ΦϯϘʔσΟϯάͷϙΠϯτ͸ ʮ཭୤Λগͳ͘͢Δʯ ͦΕ͸౰ͨΓલ͚ͩͲ ʮྑ͍ॳظମݧΛͯ͠΋Β͏ʯ ͜ͱ͕ॏཁɻ ࠷ऴతͳධՁ࣠͸ͱʹ͔͘33 Key Point to Focus

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Improvements First ͳΜͷ຺བྷ΋ͳ͘ ΞϓϦ࢖͍࢝ΊΔͱग़ݱ͢Δ Now ը૾ͰΘ͔Γ΍͘͢ ఻͑Δ Second ΦϯϘʔσΟϯάʹ ೖΕΔ ڐՄ཰୆ ڐՄ཰୆ ڐՄ཰ऑ

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վળ͢ΔͨΊʹݱ৔Ͱฃಆͨ͜͠ͱ

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ͱΓ͋͑ͣCPUͰ͍͍͔Βɾɾͱελʔτͨ͠"JͪΌΜ ͑͑͑ɾɾɾʂ σϏϡʔ౰ॳͷ"JͪΌΜ ʮͱΓ͋͑ͣνϟοτܗࣜͰ ɹCPUͰ͍͍͔Β࡞ͬͯʂʯ 3ϲ݄ޙ ʮͳΜͰ͍ͭ͜౾஌͔ࣝ͠ ɹ͠Ό΂Βͳ͍ΜͩΑʂʯ ࠓޙͷߏ૝Λݟӽͯ͠ ൚༻తͳνϟοτϚελ࡞੒Λ ϲ݄͘Β͍ͷؒߦ͍ɺ ࠓͷ"Jͷج൫͕ग़དྷ্͕Δʂ

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͍ΖΜͳձ࿩ΛೖΕ͍ͨͷʹߋ৽ʹͻͨ͢Β͕͔͔࣌ؒͬͨ Ϛελߋ৽͢Δ ˣ %#ʹऔΓࠐΉ ˣ Τϥʔ⚡⚡ ˣ Ϛελ௚͢ ˣ %#ʹऔΓࠐΉ ˣ Τϥʔ⚡⚡ ˣ FOHJOFFSౖΔ 5@5 ࠓ͸Τϥʔݕ஌ͷͨΊͷςετͱ Τϥʔจݴ͕ͰΔΑ͏ʹ Before After ձ࿩Ϛελ؅ཧίϯιʔϧ։ൃ Now Planning

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ͨͬͨͭͷֆจࣈɻ͞ΕͲֆจࣈ จݴ΍ֆจࣈɾը૾ͷ࢖͍ํɾ"Jͷද৘౳ͷ σΟςΟʔϧͷվળΛ܁Γฦͨ͠

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άϩʔεͰ͖Δલఏج൫ͱ͸

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ઈରతͳධՁ͕࣠͋ͬͨ Ϣʔβʔܧଓ཰ ϦϦʔεମ੍͕੔ͬͨ ൚༻ઃܭϚελମ੍ͳͲ ՄࢹԽ؀ڥ͕੔ͬͨ KPIμογϡϘʔυ ػೳͷ໾ׂ͕໌֬ͩͬͨ ࿈ܞ཰Λ্͛Δ Growth Hack Conditions

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ʮݱ৔ʯ͕ग़དྷ࢝ΊΔͱɺ਺஋͕վળ࢝͠Ίͨ

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Thank you! 'J/$Ͱ͸ҰॹʹάϩʔεϋοΫΛ͍͚ͯͨͩ͠Δ σΟϨΫλʔΤϯδχΞΛืू͍ͯ͠·͢

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Appendix ʘݱࡏӫཆ࢜ͷϚϯπʔϚϯμΠΤοτϓϩάϥϜ͕ສԁҾ͖ʂͰ͢ʗ