FiNC App Chat Onboarding Growth Hack

CAMPFIRE Growth Hack #2 登壇内容
https://yj-meetup.connpass.com/event/58809/

Transcript

1. FiNC App Chat Onboarding Growth Hack 'J/$
   *OD
 :PTIJNJ
   ,POEP
   
   .FHVNJ
   .PNPTF
2. Introduction Yoshimi Kondo (yoshimikeisui) Rails / iOS / Data Infra / Growth Hack Megumi Momose (momomeg) PM / Nutritionist / Growth Hack
3. Our Application 'J/$ΞϓϦ
   ݄
   ݶఆ൛ট଴ͰϦϦʔε
   ݄
   ΞϓϦެ։
   ݄ݱࡏ
   Φʔϓϯ͔ͯ͠ΒϦϦʔεຬϲ݄
   
4. FiNC App Feature า਺ͳͲͷϥΠϑϩά؅ཧ ϔϧεέΞίϯςϯπ νϟοτ"Jαϙʔτ
5. Our Important Indicator Retention Rate Ϣʔβʔͷܧଓ཰
   ొ࿥೔͔Β/೔໨ʹϩάΠϯͨ͠Ϣʔβʔͷׂ߹
6. ໿ϲ݄ͷվળͷ݁Ռ 1DayRR/7DayRR/30DayRR 150% ~ 300% վળ ˞਺஋ඇެ։
7. Կ͕Ωʔͱͳͬͨͷ͔
8. Retention Rate Push Notification Permission Rate Steps Data Acquisition Rate Ϣʔβʔܧଓ཰ ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰ 33ͷཁҼͱͳΔ,1*ͱͯ͠
   ϓογϡ௨஌ڐՄ཰ͱา਺σʔλऔಘ཰͕ଘࡏ
   ˞΋ͪΖΜଞʹ΋͋Γ·͢ FiNC App KPI
9. FiNC App Key User Experiments า਺σʔλ͕ه࿥͞ΕΔͱɺ
   νϟοτ"J͕൓Ԡɺϓογϡ௨஌͕ಧ͘
   ɾ؆୯
   ʮา͘ʯ͜ͱ͕Ұ൪਎ۙͰ݈߁ʹྑ͍ߦಈ
   ɾୡ੒ײ
   ਺஋ͱͯ͠มԽ͕ݟΕΔͨΊɺ࣮ײ͕༙͘
   ɾ͓ಘ
   า͍ͨ෼͚ͩϙΠϯτ͕΋Β͑Δɺ࢖͑Δ ϓογϡ௨஌
   Y
   า਺σʔλ
   
   ίΞମݧ
10. Push Notification Permission Rate Steps Data Acquisition Rate ϓογϡ௨஌ڐՄ཰ า਺σʔλऔಘ཰ ڐՄ཰
    d
    ˞J04 औಘ཰
    Ҏ্
    ˞J04 Ұൠతʹ͸dఔ౓ KPI Result
11. ԿΛͲͷΑ͏ʹվળΛͨ͠ͷ͔
12. FiNC App Onboarding Process νϟοτܗࣜͷΦϯϘʔσΟϯά
    ɾϓϩϑΟʔϧ৘ใ
    ɾ݈߁ʹؔ͢Δ೰ΈͳͲΛฉ͘
    ɾϓογϡ௨஌ͷڐՄͳͲΛٻΊΔ
    ɾΞΧ΢ϯτొ࿥ॲཧ
    ͳͲ
13. ΦϯϘʔσΟϯάͷϙΠϯτ͸
    ʮ཭୤Λগͳ͘͢Δʯ
    ͦΕ͸౰ͨΓલ͚ͩͲ
    ʮྑ͍ॳظମݧΛͯ͠΋Β͏ʯ
    ͜ͱ͕ॏཁɻ
    ࠷ऴతͳධՁ࣠͸ͱʹ͔͘33 Key Point to Focus
14. Improvements First ͳΜͷ຺བྷ΋ͳ͘
    ΞϓϦ࢖͍࢝ΊΔͱग़ݱ͢Δ Now ը૾ͰΘ͔Γ΍͘͢
    ఻͑Δ Second ΦϯϘʔσΟϯάʹ
    ೖΕΔ ڐՄ཰
    ୆ ڐՄ཰
    ୆ ڐՄ཰
    ऑ
15. վળ͢ΔͨΊʹݱ৔Ͱฃಆͨ͜͠ͱ
16. ͱΓ͋͑ͣCPUͰ͍͍͔Βɾɾͱελʔτͨ͠"JͪΌΜ ͑͑͑ɾɾɾʂ
    σϏϡʔ౰ॳͷ"JͪΌΜ ʮͱΓ͋͑ͣνϟοτܗࣜͰ
    ɹCPUͰ͍͍͔Β࡞ͬͯʂʯ 3ϲ݄ޙ ʮͳΜͰ͍ͭ͜౾஌͔ࣝ͠
    ɹ͠Ό΂Βͳ͍ΜͩΑʂʯ ࠓޙͷߏ૝Λݟӽͯ͠
    ൚༻తͳνϟοτϚελ࡞੒Λ
    ϲ݄͘Β͍ͷؒߦ͍ɺ
    ࠓͷ"Jͷج൫͕ग़དྷ্͕Δʂ
17. ͍ΖΜͳձ࿩ΛೖΕ͍ͨͷʹߋ৽ʹͻͨ͢Β͕͔͔࣌ؒͬͨ Ϛελߋ৽͢Δ
    ˣ
    %#ʹऔΓࠐΉ
    ˣ
    Τϥʔ⚡⚡
    ˣ
    Ϛελ௚͢
    ˣ
    %#ʹऔΓࠐΉ
    ˣ
    Τϥʔ⚡⚡
    ˣ
    FOHJOFFSౖΔ 5@5 ࠓ͸Τϥʔݕ஌ͷͨΊͷςετͱ
    Τϥʔจݴ͕ͰΔΑ͏ʹ Before After ձ࿩Ϛελ؅ཧίϯιʔϧ։ൃ Now Planning
18. ͨͬͨͭͷֆจࣈɻ͞ΕͲֆจࣈ จݴ΍ֆจࣈɾը૾ͷ࢖͍ํɾ"Jͷද৘౳ͷ σΟςΟʔϧͷվળΛ܁Γฦͨ͠
19. άϩʔεͰ͖Δલఏج൫ͱ͸
20. ઈରతͳධՁ͕࣠͋ͬͨ
    Ϣʔβʔܧଓ཰ ϦϦʔεମ੍͕੔ͬͨ
    ൚༻ઃܭϚελମ੍ͳͲ ՄࢹԽ؀ڥ͕੔ͬͨ
    KPIμογϡϘʔυ ػೳͷ໾ׂ͕໌֬ͩͬͨ
    ࿈ܞ཰Λ্͛Δ Growth Hack Conditions
21. ʮݱ৔ʯ͕ग़དྷ࢝ΊΔͱɺ਺஋͕վળ࢝͠Ίͨ
22. Thank you! 'J/$Ͱ͸ҰॹʹάϩʔεϋοΫΛ͍͚ͯͨͩ͠Δ
    σΟϨΫλʔΤϯδχΞΛืू͍ͯ͠·͢
23. Appendix ʘݱࡏӫཆ࢜ͷϚϯπʔϚϯμΠΤοτϓϩάϥϜ͕ສԁҾ͖ʂͰ͢ʗ