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FiNC App Chat Onboarding Growth Hack
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Yoshimi Kondo
July 03, 2017
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FiNC App Chat Onboarding Growth Hack
CAMPFIRE Growth Hack #2 登壇内容
https://yj-meetup.connpass.com/event/58809/
Yoshimi Kondo
July 03, 2017
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Transcript
FiNC App Chat Onboarding Growth Hack 'J/$*OD :PTIJNJ,POEP.FHVNJ.PNPTF
Introduction Yoshimi Kondo (yoshimikeisui) Rails / iOS / Data Infra
/ Growth Hack Megumi Momose (momomeg) PM / Nutritionist / Growth Hack
Our Application 'J/$ΞϓϦ ݄ݶఆ൛টͰϦϦʔε ݄ΞϓϦެ։ ݄ݱࡏΦʔϓϯ͔ͯ͠ΒϦϦʔεຬϲ݄
FiNC App Feature าͳͲͷϥΠϑϩάཧ ϔϧεέΞίϯςϯπ νϟοτ"Jαϙʔτ
Our Important Indicator Retention Rate Ϣʔβʔͷܧଓ ొ͔Β/ʹϩάΠϯͨ͠Ϣʔβʔͷׂ߹
ϲ݄ͷվળͷ݁Ռ 1DayRR/7DayRR/30DayRR 150% ~ 300% վળ ˞ඇެ։
Կ͕Ωʔͱͳͬͨͷ͔
Retention Rate Push Notification Permission Rate Steps Data Acquisition Rate
Ϣʔβʔܧଓ ϓογϡ௨ڐՄ าσʔλऔಘ 33ͷཁҼͱͳΔ,1*ͱͯ͠ ϓογϡ௨ڐՄͱาσʔλऔಘ͕ଘࡏ ˞ͪΖΜଞʹ͋Γ·͢ FiNC App KPI
FiNC App Key User Experiments าσʔλ͕ه͞ΕΔͱɺ νϟοτ"J͕Ԡɺϓογϡ௨͕ಧ͘ ɾ؆୯ ʮา͘ʯ͜ͱ͕Ұ൪ۙͰ݈߁ʹྑ͍ߦಈ ɾୡײ
ͱͯ͠มԽ͕ݟΕΔͨΊɺ࣮ײ͕༙͘ ɾ͓ಘ า͍͚ͨͩϙΠϯτ͕Β͑Δɺ͑Δ ϓογϡ௨YาσʔλίΞମݧ
Push Notification Permission Rate Steps Data Acquisition Rate ϓογϡ௨ڐՄ าσʔλऔಘ
ڐՄ d ˞J04 औಘ Ҏ্ ˞J04 Ұൠతʹdఔ KPI Result
ԿΛͲͷΑ͏ʹվળΛͨ͠ͷ͔
FiNC App Onboarding Process νϟοτܗࣜͷΦϯϘʔσΟϯά ɾϓϩϑΟʔϧใ ɾ݈߁ʹؔ͢ΔΈͳͲΛฉ͘ ɾϓογϡ௨ͷڐՄͳͲΛٻΊΔ ɾΞΧϯτొॲཧ ͳͲ
ΦϯϘʔσΟϯάͷϙΠϯτ ʮΛগͳ͘͢Δʯ ͦΕͨΓલ͚ͩͲ ʮྑ͍ॳظମݧΛͯ͠Β͏ʯ ͜ͱ͕ॏཁɻ ࠷ऴతͳධՁ࣠ͱʹ͔͘33 Key Point to Focus
Improvements First ͳΜͷ຺བྷͳ͘ ΞϓϦ͍࢝ΊΔͱग़ݱ͢Δ Now ը૾ͰΘ͔Γ͘͢ ͑Δ Second ΦϯϘʔσΟϯάʹ ೖΕΔ
ڐՄ ڐՄ ڐՄऑ
վળ͢ΔͨΊʹݱͰฃಆͨ͜͠ͱ
ͱΓ͋͑ͣCPUͰ͍͍͔Βɾɾͱελʔτͨ͠"JͪΌΜ ͑͑͑ɾɾɾʂ σϏϡʔॳͷ"JͪΌΜ ʮͱΓ͋͑ͣνϟοτܗࣜͰ ɹCPUͰ͍͍͔Β࡞ͬͯʂʯ 3ϲ݄ޙ ʮͳΜͰ͍ͭ͜౾͔ࣝ͠ ɹ͠ΌΒͳ͍ΜͩΑʂʯ ࠓޙͷߏΛݟӽͯ͠ ൚༻తͳνϟοτϚελ࡞Λ
ϲ݄͘Β͍ͷؒߦ͍ɺ ࠓͷ"Jͷج൫͕ग़དྷ্͕Δʂ
͍ΖΜͳձΛೖΕ͍ͨͷʹߋ৽ʹͻͨ͢Β͕͔͔࣌ؒͬͨ Ϛελߋ৽͢Δ ˣ %#ʹऔΓࠐΉ ˣ Τϥʔ⚡⚡ ˣ Ϛελ͢ ˣ %#ʹऔΓࠐΉ
ˣ Τϥʔ⚡⚡ ˣ FOHJOFFSౖΔ 5@5 ࠓΤϥʔݕͷͨΊͷςετͱ Τϥʔจݴ͕ͰΔΑ͏ʹ Before After ձϚελཧίϯιʔϧ։ൃ Now Planning
ͨͬͨͭͷֆจࣈɻ͞ΕͲֆจࣈ จݴֆจࣈɾը૾ͷ͍ํɾ"Jͷදͷ σΟςΟʔϧͷվળΛ܁Γฦͨ͠
άϩʔεͰ͖Δલఏج൫ͱ
ઈରతͳධՁ͕࣠͋ͬͨ Ϣʔβʔܧଓ ϦϦʔεମ੍͕ͬͨ ൚༻ઃܭϚελମ੍ͳͲ ՄࢹԽڥ͕ͬͨ KPIμογϡϘʔυ ػೳͷׂ͕໌֬ͩͬͨ ࿈ܞΛ্͛Δ Growth Hack
Conditions
ʮݱʯ͕ग़དྷ࢝ΊΔͱɺ͕վળ࢝͠Ίͨ
Thank you! 'J/$ͰҰॹʹάϩʔεϋοΫΛ͍͚ͯͨͩ͠Δ σΟϨΫλʔΤϯδχΞΛืू͍ͯ͠·͢
Appendix ʘݱࡏӫཆ࢜ͷϚϯπʔϚϯμΠΤοτϓϩάϥϜ͕ສԁҾ͖ʂͰ͢ʗ