Lean Branding: How to Use Branding Moments to Create Products People Love (by Bill Beard)

by Lean UX DUS

Slide 1

Slide 1 text

@writebeard LEAN BRANDING & Branding Moments By Bill Beard! BEARD BRANDING! BeardBranding.com!

Slide 2

Slide 2 text

@writebeard What is a brand? how a person feels about your product

Slide 3

Slide 3 text

@writebeard emotions drive our decisions

Slide 4

Slide 4 text

@writebeard “Hey everyone, come see how good I look!”

Slide 5

Slide 5 text

@writebeard “I am not a cow and refuse to be treated as such.” -some guy on twitter

Slide 6

Slide 6 text

@writebeard

Slide 7

Slide 7 text

@writebeard differentiation loyalty awareness increase perceived value increase revenue Brand Benefits

Slide 8

Slide 8 text

@writebeard 2918

Slide 9

Slide 9 text

@writebeard Useable PLEASUREABLE Useful GREAT UX HAPPENS HERE

Slide 10

Slide 10 text

@writebeard Air Jordan

Slide 11

Slide 11 text

@writebeard

Slide 12

Slide 12 text

@writebeard your product

Slide 13

Slide 13 text

@writebeard 1 Discovery CREATIVE RESEARCH GUIDELINES STRATEGY INTERNAL APPROVALS CHANGES CLIENT APPROVALS CHANGES APPROVALS

Slide 14

Slide 14 text

@writebeard 1 “BUILD” MEasure Learn LEAN BRANDING CREATE BASED on ASSUMPTIONS

Slide 15

Slide 15 text

@writebeard MEASURE 1 OTHER? SITE ANALYTICS MKTG ANALYTICS Customer Service SOCIAL

Slide 16

Slide 16 text

@writebeard OMTM Lean Analytics by Alistair Croll

Slide 17

Slide 17 text

@writebeard BRANDING LEANUX TEAMS ?

Slide 18

Slide 18 text

@writebeard We are moving too fast, growing too fast. Not paying attention to brand or big picture. There is no future. Only care about the next iteration.

Slide 19

Slide 19 text

@writebeard

Slide 20

Slide 20 text

@writebeard If your brand is a mess, IT’S YOUR MESS

Slide 21

Slide 21 text

@writebeard You are all brand managers now! Tough shit.

Slide 22

Slide 22 text

@writebeard SHIP FUCK IT IT

Slide 23

Slide 23 text

@writebeard Branding Moment An interaction that provides an opportunity for a product to increase its likeability

Slide 24

Slide 24 text

@writebeard LITTLE IDEAS IMPACT

Slide 25

Slide 25 text

@writebeard Branding Moments make failure fun J

Slide 26

Slide 26 text

@writebeard

Slide 27

Slide 27 text

@writebeard INVALID YOUR PASSWORD IS

Slide 28

Slide 28 text

@writebeard Sorry, that password didn’t work. Get more coffee and try again.

Slide 29

Slide 29 text

@writebeard Branding Moments create the positive unexpected

Slide 30

Slide 30 text

@writebeard

Slide 31

Slide 31 text

@writebeard

Slide 32

Slide 32 text

@writebeard Branding Moments cherish every click

Slide 33

Slide 33 text

@writebeard CUSTOMERS CREATORS PASSIONATE PASSIONATE

Slide 34

Slide 34 text

@writebeard @writebeard Beardbranding.com THANK YOU SIPGATE & #LEANUXDUS