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Lean Branding: How to Use Branding Moments to Create Products People Love (by Bill Beard)

5816c25e9ed4e0eedebebb3c0a927952?s=47 Lean UX DUS
July 01, 2014

Lean Branding: How to Use Branding Moments to Create Products People Love (by Bill Beard)

In a LeanUX world, where we’re living Build, Measure, Learn and rapidly deploying MVPs, branding is in danger of becoming an afterthought. While much attention has been spent on research, sketching, and constantly testing, not much has been spent on branding and how you communicate value and resonate with customers. That’s a risky proposition in crowded marketplaces where differentiation is essential and customer loyalty is harder than ever to achieve. After all, those are two of the core goals of branding.

In this talk, we’ll start by explaining why branding is so critical to creating loyal customers, how it differentiates your products from your competition, and why branding should be a standard part of your product development process. We’ll discuss how branding has changed in a Lean world and how we apply basic Lean Startup and LeanUX principles to execute Lean Branding.

Finally, we’ll teach you how to apply and test your Lean Brand through Branding Moments, which are interactions in your UX that provides an opportunity to incorporate your brand into your product with minimal effort. They’re a fast and easy way to test your brand ideas while building a relationship with your customer.

5816c25e9ed4e0eedebebb3c0a927952?s=128

Lean UX DUS

July 01, 2014
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Transcript

  1. @writebeard LEAN BRANDING & Branding Moments By Bill Beard! BEARD

    BRANDING! BeardBranding.com!
  2. @writebeard What is a brand? how a person feels about

    your product
  3. @writebeard emotions drive our decisions

  4. @writebeard “Hey everyone, come see how good I look!”

  5. @writebeard “I am not a cow and refuse to be

    treated as such.” -some guy on twitter
  6. @writebeard

  7. @writebeard differentiation loyalty awareness increase perceived value increase revenue Brand

    Benefits
  8. @writebeard 2918

  9. @writebeard Useable PLEASUREABLE Useful GREAT UX HAPPENS HERE

  10. @writebeard Air Jordan

  11. @writebeard

  12. @writebeard your product

  13. @writebeard 1 Discovery CREATIVE RESEARCH GUIDELINES STRATEGY INTERNAL APPROVALS CHANGES

    CLIENT APPROVALS CHANGES APPROVALS
  14. @writebeard 1 “BUILD” MEasure Learn LEAN BRANDING CREATE BASED on

    ASSUMPTIONS
  15. @writebeard MEASURE 1 OTHER? SITE ANALYTICS MKTG ANALYTICS Customer Service

    SOCIAL
  16. @writebeard OMTM Lean Analytics by Alistair Croll

  17. @writebeard BRANDING LEANUX TEAMS ?

  18. @writebeard We are moving too fast, growing too fast. Not

    paying attention to brand or big picture. There is no future. Only care about the next iteration.
  19. @writebeard

  20. @writebeard If your brand is a mess, IT’S YOUR MESS

  21. @writebeard You are all brand managers now! Tough shit.

  22. @writebeard SHIP FUCK IT IT

  23. @writebeard Branding Moment An interaction that provides an opportunity for

    a product to increase its likeability
  24. @writebeard LITTLE IDEAS IMPACT

  25. @writebeard Branding Moments make failure fun J

  26. @writebeard

  27. @writebeard INVALID YOUR PASSWORD IS

  28. @writebeard Sorry, that password didn’t work. Get more coffee and

    try again.
  29. @writebeard Branding Moments create the positive unexpected

  30. @writebeard

  31. @writebeard

  32. @writebeard Branding Moments cherish every click

  33. @writebeard CUSTOMERS CREATORS PASSIONATE PASSIONATE

  34. @writebeard @writebeard Beardbranding.com THANK YOU SIPGATE & #LEANUXDUS