Slide 19
Slide 19 text
Big Data and Tourism
Definition
Objectives:
To leverage the data opportunities for the sector, in particular the hotel
industry
To incorporate big data collected from the real electronic activity of
anonymous foreign tourists into their market research.
Key Challenge: Gather and cross two different datasets (from Telefónica & BBVA)
2-week data collection (From October 7th to October 21st 2012)
Barcelona and Madrid (No special holidays or notorious events)
21 countries studied, 680.928 cellphones and 168.921 credit cards analyzed
Anonymised, aggregate data (meeting requirements of LOPD 15/1999 and its
developing regulations, RD 1720/2007, and Ley General de Telecomunicaciones
Ley 32/2003)