Big Data the potential for data to improve service and business management by ALBERT SOLANA at Big Data Spain 2014

Big Data the potential for data to improve service and business management by ALBERT SOLANA at Big Data Spain 2014

The purpose of the study is to make use of the opportunities for the sector, in particular the hotel industry, of incorporating macrodata collected from the electronic activity of anonymous foreign tourists into their market research. Analysis of the vast amount of data produced by digital activity opens up a wide range of opportunities for companies to enhance the services they offer and the management of their business.

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Big Data Spain

November 25, 2014
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