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Eyes are the
windows to the
soul
How eye tracking aids UX in agile environments
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We are
Objective Experience
Established in 2007 Sydney and Singapore offices. We are a
growing team of 20+ members.
We are the
leader
in utilizing Eye Tracking
Technologies to conduct
research on how people
interact with websites,
digital products, and real
world environments. We
uncover insights and
optimise the experience
that customers have with
your brand.
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USABILITY TEST (UT) FORMATS
FULL UT
More participants required
12 participants can uncover
99% of major usability
issues
One evaluative testing
AGILE UT
Lesser participants required
5 participants can uncover
85% of major usability
issues
Repeated testing for
iteration
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Day 1-5
Tasks
User
needs
Recruit
users
Kickoff
Day 6
Observation
Testing
60 mins
session
‘Actualize’
workshop
Day 7
Findings after
a day
Actionable
recommendations
METHODOLOGY
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Identify key user journeys to test
Prioritise 3 main tasks
Recruit targeted user segment
KICKOFF
METHODOLOGY: DAY 1-5
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TESTING
Live viewing of user behaviour and eye
tracking data
Immediate understanding of users’
needs
METHODOLOGY: DAY 6
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100 years of Eye
Tracking
Eye tracking has come a long way in the last 100 years, from
the intrusive and complex…
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… to the mobile and lightweight tools we know today.
100 years of Eye
Tracking
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WHY EYE TRACKING
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Think Aloud Protocol Retrospective Think
Aloud
Retrospective Think
Aloud with Eye
Tracking
Mental process
“What am I doing? How
do I explain it?”
Mental process
“What did I do just
now?”
Mental process
“I looked at this during
the test because…”
USABILITY TESTING WITH RETROSPECTIVE THINK ALOUD
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MOBILE DEVICE TESTING SETUP
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GoBear mobile website
testing
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WEBSITE TESTING SETUP
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GoBear website testing
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‘Actualize’
workshop
discuss key findings, brainstorm solutions, actualise results for
next sprint
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METHODOLOGY: DAY 7
Document key findings and discussion
ACTIONABLE RECOMMENDATIONS
Provide actionable recommendations
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Actions
speak louder than
Words
Prioritise, A/B Test, Execute
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Ask us
Anything
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Thank you
for your kind
attention
Lynette Goh & Ivonne Bojoh
“It’s about catching
customers in the act,
and providing highly
relevant and highly
contextual information”
– Paul Maritz, CEO at Pivotal