Eyes are the windows to our souls - Lynette Goh - Agile SG 2016

Presented in Agile Singapore 2016 conference

Transcript

1. Eyes are the windows to the soul How eye tracking aids UX in agile environments
2. We are Objective Experience Established in 2007 Sydney and Singapore offices. We are a growing team of 20+ members. We are the leader in utilizing Eye Tracking Technologies to conduct research on how people interact with websites, digital products, and real world environments. We uncover insights and optimise the experience that customers have with your brand.
3. USABILITY TEST (UT) FORMATS FULL UT More participants required 12 participants can uncover 99% of major usability issues One evaluative testing AGILE UT Lesser participants required 5 participants can uncover 85% of major usability issues Repeated testing for iteration
4. Day 1-5 Tasks User needs Recruit users Kickoff Day 6 Observation Testing 60 mins session ‘Actualize’ workshop Day 7 Findings after a day Actionable recommendations METHODOLOGY
5. Identify key user journeys to test Prioritise 3 main tasks Recruit targeted user segment KICKOFF METHODOLOGY: DAY 1-5
6. TESTING Live viewing of user behaviour and eye tracking data Immediate understanding of users’ needs METHODOLOGY: DAY 6
7. 100 years of Eye Tracking Eye tracking has come a long way in the last 100 years, from the intrusive and complex…
8. … to the mobile and lightweight tools we know today. 100 years of Eye Tracking
9. WHY EYE TRACKING
10. Think Aloud Protocol Retrospective Think Aloud Retrospective Think Aloud with Eye Tracking Mental process “What am I doing? How do I explain it?” Mental process “What did I do just now?” Mental process “I looked at this during the test because…” USABILITY TESTING WITH RETROSPECTIVE THINK ALOUD
11. MOBILE DEVICE TESTING SETUP
12. GoBear mobile website testing
13. WEBSITE TESTING SETUP
14. GoBear website testing
15. ‘Actualize’ workshop discuss key findings, brainstorm solutions, actualise results for next sprint
16. METHODOLOGY: DAY 7 Document key findings and discussion ACTIONABLE RECOMMENDATIONS Provide actionable recommendations
17. Actions speak louder than Words Prioritise, A/B Test, Execute
22. Ask us Anything
23. Thank you for your kind attention Lynette Goh & Ivonne Bojoh “It’s about catching customers in the act, and providing highly relevant and highly contextual information” – Paul Maritz, CEO at Pivotal