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wizards
lawnmowers
hovercrafts
with jack mcdade
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@Jackmcdade
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i design and
build stuff.
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yes, i'm a
designer & developer
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Laracon
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statamic
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We are
WilDerborN
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so that’s me.
onwards!
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act 1
creativity
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full service marketing agency?
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creative technical
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creativity = resource
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= skill
technical
ability
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do you make things? or stuff?
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then You (yes you) Are
creative.
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Creativity is…
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our brains doing
what they do.
— scientific fact
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Creativity is a
renewable resource.
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but it can run dry.
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burn out.
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depression.
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youtube comments.
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programming is a lot like
storywriting
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brandon sanderson
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writeaboutdragons.com
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coding + Writing
flex exact same muscles.
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creativity is your
mana
61 hours 19 bugs
Launch Week
15
65
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managing your
creative
mana pool
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with
task pairing
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coding + Writing
regen 0%
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this is why writing
documentation sucks.
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coding + design
regen +25%
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coding + photography
regen +75%
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coding + lawn mowing
regen +250%
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find your
contrast
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refilling your
creative
mana pool
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disengage.
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Change
perspectives.
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re-engage your brain
elsewhere.
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you must allow yourself
to escape
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act 2
perspective
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back to the
writing analogy.
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few things inspire change like
perspective
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learn from
masters
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18
King
since 2005…
2
Martin
20
sanderson
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“How the f— do you write
so many books so fast?”
“I work 3-4 hours every day,
and I try to get 6 pages done,
and get them fairly clean.”
George r.r.
Martin
steven king
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“You don’t ever have a day when you sit
down there and it’s like constipation – you
write a sentence and you hate the sentence,
and you check your email and you wonder
if you had any talent after all and maybe
you should have been a plumber?
Don’t you have days like that?”
George r.r.
Martin
steven king
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No.
George r.r.
Martin
steven king
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storytime!
it’s
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The
hovercraft
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Nasa-class
phoenix az3
hovercraft
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don't cling so hard
you become a fool.
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act 3
People, process,
and product
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(the practical advice part)
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People
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always assume there’s
another side
To the story.
1
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don't be defensive.
listen.
2
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don’t
gossip
3
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treat others how
you want to be treated
4
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culture change can be
middle out
5
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Process
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6
failure is an
event
not a person.
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if you're stuck
change perspectives.
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if you can't decide…
nudge the donkey.
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9
be realistic
pace yourself
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product
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present
Truth
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superlatives
&Hyperbole
Avoid
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like a customer.
actually use it
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the
tl;dr
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be kind
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tell the
truth
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look for new
perspectives
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this isn’t me.
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fin
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Stranger Things
https://netflix.com/strangerthings
Brandon Sanderson & creative muscle flexing
http://bit.ly/2azYCm7
Steven King & George R.R. Martin Interview
http://bit.ly/28QY2Lg
Burden’s Ass (Nudge My Donkey)
http://bit.ly/2ayOd8F
links