PICOBREW London Amateur Brewers. 7 December 2020 Ian Cosier, LAB Ex-Pat Division 

Introduction to Picobrew ■ Who and what (was) Picobrew ■ Diversification and downfall ■ “You won…Pay now to receive your Pico Pro” ■ Manual vs Automatic brewing ■ The good and the bad ■ Questions 

Old Fashioned Brewing 

The Future of Brewing 

Who (were) Picobrew? ■ Started 2010 ■ Bill Mitchell, ex Microsoft product dev ■ Jim Mitchell, food scientist ■ Avi Geiger, ex Microsoft, Electrical & mechanical engineering ■ Annie Johnson, brewmaster and recipe development 

What was Picobrew? ■ Nespresso of beer ■ Social, connected, simple recipe sharing ■ Defendable IP ■ Revenue model ■ …all the ingredients for success?... 

What was Picobrew? ■ Mash efficiency ■ Hop utilisation ■ Reliability and consistency 

“Just one more thing….” ■ 2017 Pico Still ■ 2019 Pico Multibrew ■ 2017 Pico Model C ■ 2018 Pico Z Series ■ 2016 Pico (S/Pro) ■ 2018 Pico U ■ 2020 Cask Forge 2015 Keg Smarts ■ 2017 PicoFerm 

The End of the Road ■ Failed funding round Dec 2019 ■ Forced into receivership Feb 2020 ■ Assets bought April 2020 by PB Funding Group ■ Auctions begin Oct 2020 ■ Too complicated, too simple? ■ Too expensive? ■ Portfolio diversity 

The Pico S/Pro ■ 5L capacity ■ 1500w steam heater with 2 temp sensors ■ Wifi connection ■ 2.7” display ■ RFID detection 

The Pico S/Pro – Manual Brewing ■ Unpak’d update May 2019 ■ Reusable grain & hop bags ■ Series of cycles (duration + temperature) for mash and boil ■ Low efficiency (55%) and hop utilisation (75%) ■ DMS recirculation 

The Pico S/Pro – Automatic Brewing ■ Requires a Picopak or DIY container ■ Single button brewing ■ Ingredients not submerged ■ Sequential hop additions Daz Hop additions: 60……..15….5……Steep 

Pico Pros & Cons PRO’s ■ Time ■ Money ■ Kitchen friendly CON’s ■ The kinky octopus and leaks ■ Efficiency and utilization ■ Boil temp and DMS 

Questions for the marketing dept?