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PicoBrew

 PicoBrew

An introduction to the PicoBrew home brewing system given by Ian Cosier at the December, 2020 LAB meeting.

London Amateur Brewers

December 07, 2020
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Transcript

  1. PICOBREW London Amateur Brewers. 7 December 2020 Ian Cosier, LAB

    Ex-Pat Division
  2. Introduction to Picobrew ▪ Who and what (was) Picobrew ▪

    Diversification and downfall ▪ “You won…Pay now to receive your Pico Pro” ▪ Manual vs Automatic brewing ▪ The good and the bad ▪ Questions
  3. Old Fashioned Brewing

  4. The Future of Brewing

  5. Who (were) Picobrew? ▪ Started 2010 ▪ Bill Mitchell, ex

    Microsoft product dev ▪ Jim Mitchell, food scientist ▪ Avi Geiger, ex Microsoft, Electrical & mechanical engineering ▪ Annie Johnson, brewmaster and recipe development
  6. What was Picobrew? ▪ Nespresso of beer ▪ Social, connected,

    simple recipe sharing ▪ Defendable IP ▪ Revenue model ▪ …all the ingredients for success?...
  7. What was Picobrew? ▪ Mash efficiency ▪ Hop utilisation ▪

    Reliability and consistency
  8. “Just one more thing….” ▪ 2017 Pico Still ▪ 2019

    Pico Multibrew ▪ 2017 Pico Model C ▪ 2018 Pico Z Series ▪ 2016 Pico (S/Pro) ▪ 2018 Pico U ▪ 2020 Cask Forge 2015 Keg Smarts ▪ 2017 PicoFerm
  9. The End of the Road ▪ Failed funding round Dec

    2019 ▪ Forced into receivership Feb 2020 ▪ Assets bought April 2020 by PB Funding Group ▪ Auctions begin Oct 2020 ▪ Too complicated, too simple? ▪ Too expensive? ▪ Portfolio diversity
  10. The Pico S/Pro ▪ 5L capacity ▪ 1500w steam heater

    with 2 temp sensors ▪ Wifi connection ▪ 2.7” display ▪ RFID detection
  11. The Pico S/Pro – Manual Brewing ▪ Unpak’d update May

    2019 ▪ Reusable grain & hop bags ▪ Series of cycles (duration + temperature) for mash and boil ▪ Low efficiency (55%) and hop utilisation (75%) ▪ DMS recirculation
  12. The Pico S/Pro – Automatic Brewing ▪ Requires a Picopak

    or DIY container ▪ Single button brewing ▪ Ingredients not submerged ▪ Sequential hop additions Daz Hop additions: 60……..15….5……Steep
  13. Pico Pros & Cons PRO’s ▪ Time ▪ Money ▪

    Kitchen friendly CON’s ▪ The kinky octopus and leaks ▪ Efficiency and utilization ▪ Boil temp and DMS
  14. Questions for the marketing dept?