PicoBrew

An introduction to the PicoBrew home brewing system given by Ian Cosier at the December, 2020 LAB meeting.

Transcript

1. PICOBREW London Amateur Brewers. 7 December 2020 Ian Cosier, LAB Ex-Pat Division
2. Introduction to Picobrew ▪ Who and what (was) Picobrew ▪ Diversification and downfall ▪ “You won…Pay now to receive your Pico Pro” ▪ Manual vs Automatic brewing ▪ The good and the bad ▪ Questions
3. Old Fashioned Brewing
4. The Future of Brewing
5. Who (were) Picobrew? ▪ Started 2010 ▪ Bill Mitchell, ex Microsoft product dev ▪ Jim Mitchell, food scientist ▪ Avi Geiger, ex Microsoft, Electrical & mechanical engineering ▪ Annie Johnson, brewmaster and recipe development
6. What was Picobrew? ▪ Nespresso of beer ▪ Social, connected, simple recipe sharing ▪ Defendable IP ▪ Revenue model ▪ …all the ingredients for success?...
7. What was Picobrew? ▪ Mash efficiency ▪ Hop utilisation ▪ Reliability and consistency
8. “Just one more thing….” ▪ 2017 Pico Still ▪ 2019 Pico Multibrew ▪ 2017 Pico Model C ▪ 2018 Pico Z Series ▪ 2016 Pico (S/Pro) ▪ 2018 Pico U ▪ 2020 Cask Forge 2015 Keg Smarts ▪ 2017 PicoFerm
9. The End of the Road ▪ Failed funding round Dec 2019 ▪ Forced into receivership Feb 2020 ▪ Assets bought April 2020 by PB Funding Group ▪ Auctions begin Oct 2020 ▪ Too complicated, too simple? ▪ Too expensive? ▪ Portfolio diversity
10. The Pico S/Pro ▪ 5L capacity ▪ 1500w steam heater with 2 temp sensors ▪ Wifi connection ▪ 2.7” display ▪ RFID detection
11. The Pico S/Pro – Manual Brewing ▪ Unpak’d update May 2019 ▪ Reusable grain & hop bags ▪ Series of cycles (duration + temperature) for mash and boil ▪ Low efficiency (55%) and hop utilisation (75%) ▪ DMS recirculation
12. The Pico S/Pro – Automatic Brewing ▪ Requires a Picopak or DIY container ▪ Single button brewing ▪ Ingredients not submerged ▪ Sequential hop additions Daz Hop additions: 60……..15….5……Steep
13. Pico Pros & Cons PRO’s ▪ Time ▪ Money ▪ Kitchen friendly CON’s ▪ The kinky octopus and leaks ▪ Efficiency and utilization ▪ Boil temp and DMS
14. Questions for the marketing dept?