direkyo_上流デザイン_180804.pdf

by ily.tokyo

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αʔϏεσβΠϯγϦʔζ ίϯηϓτઃܭͱσβΠϯఏҊ 2018.08.04 ೔ຊσΟϨΫγϣϯڠձ

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!11 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CEO-DESIGNER / tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE DIRECTOR-designer / yoshikawa akane ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࣸਅฤूɾϥΠςΟϯάϚφʔڭҭɾݚम άϥϑΟοΫσβΠϯQBQFS XFCBQQϑϩϯτ ΤϯυίʔσΟϯά SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ About ILY. inc

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!12 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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!20 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

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!40 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc BRANDING INNOVATION VISION ࣄۀՁ஋ͷ૑଄ ϒϥϯυՁ஋ͷ૑଄ ܦӦϏδϣϯͷ૑଄ اۀՁ஋ DESIGN for INOVATION - χʔζͷݦࡏԽ - UXͷ޲্ - Πϊϕʔγϣϯ DESIGN for VISION - ৘ใͷ౷߹ - Ϗδϣϯͷߏ૝ DESIGN for Branding - ίϯηϓτͷ࡞੒ - ίϛϡχέʔγϣϯ - اۀΠϝʔδͷઃܭ DESIGNͷ໾ׂ

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!46 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!51 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!61 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!62 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ͪ͝Όͪ͝Ό ߴڃײ͕ͳ͍ = ࣄ຿త ൥ࡶͳҹ৅ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ ʮҰ؏ͷण࢘ʯ΁ͷظ଴஋͕௿͍ ڻ͖΍Θ͘Θ͕͘ͳ͍

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!70 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ

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!81 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓᶄ ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ

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!87 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷ໨త

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!88 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ UX͕ཁ੥͢Δ σβΠϯͷલఏ Ϗδωε͕ཁ੥͢Δ σβΠϯͷલఏ

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!90 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷର৅

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!92 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯϚςϦΞϧ

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!95 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ ͜ͷγʔτͱ੍࡞෺ʹ͸ ੔߹ੑ͕͋Δ͔ʁ