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αʔϏεσβΠϯγϦʔζ ίϯηϓτઃܭͱσβΠϯఏҊ 2018.08.04 ೔ຊσΟϨΫγϣϯڠձ

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!2 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc େ಺ᴴՏ HARUKA OHUCHI Ph.D in Astrophysics ILY. inc: Chief consultant

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!3 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ࣍ճ༧ࠂ ˌ01ɿσβΠϯͱ্ྲྀ޻ఔɿίϯηϓτઃܭͱσβΠϯఏҊ ˌ02ɿσβΠϯͱςΫϊϩδʔɿςΫϊϩδʔΛຯํʹ͢Δ ˌ03ɿσβΠϯͱίϛϡχέʔγϣϯɿϫʔΫγϣοϓσβΠϯ ˌ04ɿσβΠϯͱະདྷɿσβΠϯܦӦͱσβΠϯͷະདྷ

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!4 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc $-*&/5#044 Goal :06

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!5 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc $-*&/5#044 :06 σβΠϯ͸ ͍͍ײ͡ʹ ΑΖ͘͠ʂ Goal

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!6 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc $-*&/5#044 :06 σβΠϯ͸ ͍͍ײ͡ʹ ΑΖ͘͠ʂ σβΠϯʁ ͍͍ײ͡ʁ ΑΖ͘͠ʁ Goal

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!7 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc σβΠϯͬͯͳʹʁ ͍͍ײ͡ͷσβΠϯͬͯͳʹʁ ΑΖ͘͠͞ΕͨΒͲ͏͢Δͷʁ ʁ Goal

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!8 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Today's talk Introduction About ILY. inc DESIGNͷ໾ׂ ٳܜ DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ Service DESIGN UX Concept ϫʔΫγϣοϓᶄ ϫʔΫγϣοϓᶃ

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!9 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction About ILY. inc DESIGNͷ໾ׂ ٳܜ DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ Service DESIGN UX Concept ϫʔΫγϣοϓᶄ ϫʔΫγϣοϓᶃ About ILY. inc

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!10 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Consulting & Creative agency. About ILY. inc

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!11 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CEO-DESIGNER / tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE DIRECTOR-designer / yoshikawa akane ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࣸਅฤूɾϥΠςΟϯάϚφʔڭҭɾݚम άϥϑΟοΫσβΠϯQBQFS XFCBQQϑϩϯτ ΤϯυίʔσΟϯά SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ About ILY. inc

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!12 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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!13 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 1 About ILY. inc

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!14 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!15 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!16 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!17 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CASE 2 About ILY. inc

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!18 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ޿ౡࢢɿجொϓϩδΣΫτ About ILY. inc

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!19 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!20 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

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!21 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!22 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc #57B433 #231815 #FFFFFF About ILY. inc

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!23 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!24 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc CASE 3

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!25 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!26 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!27 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ʮࡿͷσβΠϯ͸ӍͷσβΠϯʯ "ɿӍΛײ͡ΒΕΔࡿ 2ɿ৽͍͠ࡿͷσβΠϯʁ About ILY. inc

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!28 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!29 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!30 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!31 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!32 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc About ILY. inc

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!33 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc LOGICAL Approach DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ About ILY. inc

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!34 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Introduction About ILY. inc DESIGNͷ໾ׂ ٳܜ DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ Service DESIGN UX Concept ϫʔΫγϣοϓ ϫʔΫγϣοϓ DESIGNͷ໾ׂ

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!35 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc What is DESIGN? DESIGNͷ໾ׂ

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!36 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc c w (& . + () k σβΠϯ͕ܦӦʹؔΘΔ࣌୅ʹ DESIGNͷ໾ׂ തใಊίϯαϧςΟϯά ʮܦӦ͸σβΠϯͦͷ΋ͷͰ͋Δʯ μΠΞϞϯυࣾ 

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!37 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design DESIGNͷ໾ׂ

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!38 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design ޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGNͷ໾ׂ

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!39 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN design ޿ٛͰͷઃܭ ݟͨ໨ͷඒ͠͞ DESIGN اۀՁ஋ΛߴΊΔͨΊͷ૑଄తΞϓϩʔν DESIGNͷ໾ׂ

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!40 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc BRANDING INNOVATION VISION ࣄۀՁ஋ͷ૑଄ ϒϥϯυՁ஋ͷ૑଄ ܦӦϏδϣϯͷ૑଄ اۀՁ஋ DESIGN for INOVATION - χʔζͷݦࡏԽ - UXͷ޲্ - Πϊϕʔγϣϯ DESIGN for VISION - ৘ใͷ౷߹ - Ϗδϣϯͷߏ૝ DESIGN for Branding - ίϯηϓτͷ࡞੒ - ίϛϡχέʔγϣϯ - اۀΠϝʔδͷઃܭ DESIGNͷ໾ׂ

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!41 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͍͍ײ͡ͷσβΠϯʁ DESIGNͷ໾ׂ

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!42 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͍͍ײ͡ͷσβΠϯʁ DESIGNͷ໾ׂ σβΠϯͷ໨తΛ໌֬ʹ͢Δ

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!43 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Service DESIGN Introduction About ILY. inc DESIGNͷ໾ׂ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ

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!44 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ 1. ֤ςʔϒϧ͝ͱʹ1ਓ1෼Ͱࣗݾ঺հ (10෼) ɹ- ࣗ෼ͷ঺հ ɹ- ࢓ࣄɾࣄۀͷ঺հ ɹ- σβΠϯͰڵຯ͕͋Δ͜ͱɺࠔ͍ͬͯΔ͜ͱ 2. ࣄۀεέον(15෼) ɹ- ֤ςʔϒϧ͔Β1ਓબͼɺࣄۀ಺༰ΛώΞϦϯά ɹ- ࣄۀεέονγʔτʹࣄۀ಺༰Λهೖ

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!45 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ

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!46 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!47 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Service DESIGN Introduction About ILY. inc DESIGNͷ໾ׂ ٳܜ DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept

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!48 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX

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!49 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX UX for DESIGN directors ؍࡯ڞײ UX෼ੳ ՝୊ఆٛ σβΠϯํ਑

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!50 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX UX for DESIGN directors ؍࡯ڞײ UX෼ੳ ՝୊ఆٛ σβΠϯํ਑

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!51 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!52 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX Personas by LOGICAL Approach Personas by DESIGN Approach σʔλ͔Βඳ૾ ϚʔέοτϚε ݁ՌΛಘΔ ؍࡯ʹΑΔඳ૾ ಛఆͷਓ෺ ڞײΛಘΔ

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!53 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX Empathy Sympathy Ϣʔβʔ΁ͷڞײʁ

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!54 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX Empathy Sympathy Ϣʔβʔ΁ͷڞײʁ ಉ৘ɾաڈͷܦݧʹج͍ͮͨڞײ

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!55 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX Empathy Sympathy Ϣʔβʔ΁ͷڞײʁ ૬खͷཱ৔ʹͳͬͯཧղ͢Δڞײ

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!56 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX Personas by DESIGN Approach - ۃ୺ͳϢʔβʔʹώΞϦϯά - 1ਓͷϢʔβʔʹ6࣌ؒώΞϦϯά - ޷͖ʹͳΔ͘Β͍ڞײͯ͠ΈΔ

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!57 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX UX for DESIGN directors ؍࡯ڞײ UX෼ੳ ՝୊ఆٛ σβΠϯํ਑

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!58 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX

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!59 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX

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!60 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX ײ৘ઃܭ͔Βߟ͑Δཧ૝ͷUX?

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!61 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ण࢘Ұཡ 5"1ͯ͠ ɹΧʔτ΁ = ஫จ֬ೝ ܾࡁ৘ใ ͓ಧ͚৘ใ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ Ϧϐʔτ཰͕௿͍ ߴׂ͍ʹߴڃײ͕ͳ͍ ୯Ձ͕௿͍

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!62 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX %&."&͘Μ ण࢘ͷग़લΞϓϦʮ%&."&͘Μʯ ৯΂͍ͨण࢘Λ5"1 Ұ؏͚ͩण࢘Λ஫จͰ͖Δʂ 64&3 ৬ਓ ஫จ ܾࡁ ৘ใ ྉۚ 4VTIJ ਢ઒ࢤอࡀ ಠ਎ɺҰਓ฻Β͠ 8FCσΟϨΫλʔ ण࢘͸ηοτͰ͸ͳ͘Ұ؏ͣͭ ৯΂͍ͨͩ͜ΘΓ೿ ͪ͝Όͪ͝Ό ߴڃײ͕ͳ͍ = ࣄ຿త ൥ࡶͳҹ৅ ࣗ୐ʹಧ͘ ࠷ߴͷण࢘ମݧ Ұ؏ͣͭͷ஫จ͸໘౗ ஫จ͞ΕΔωλͷछྨͷภΓ ʮҰ؏ͷण࢘ʯ΁ͷظ଴஋͕௿͍ ڻ͖΍Θ͘Θ͕͘ͳ͍

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!63 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX UX for DESIGN directors ؍࡯ڞײ UX෼ੳ ՝୊ఆٛ σβΠϯํ਑

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!64 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX ࢲͨͪ͸σβΠϯͷྗͰΑΓ ʮɹɹɹɹɹɹɹɹɹɹʯ ɹɹɹɹɹɹɹɹɹͳϓϩμΫτΛ໨ࢦ͠·͢ɻ

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!65 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX ࢲͨͪ͸σβΠϯͷྗͰΑΓ ʮɹɹɹɹɹɹɹɹɹɹʯ ɹɹɹɹɹɹɹɹɹͳϓϩμΫτΛ໨ࢦ͠·͢ɻ σβΠϯํ਑

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!66 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ

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!67 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ %&."&͘Μ

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!68 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc UX UX for DESIGN directors ؍࡯ڞײ UX෼ੳ ՝୊ఆٛ σβΠϯํ਑

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!69 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Service DESIGN Introduction About ILY. inc DESIGNͷ໾ׂ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ

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!70 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept #&/&'*5 7*4*0/ $0.1&5*503 $0/$&15 7*4*0/ɿاۀཧ೦ɺϝϯόʔͷ૝͍ ཧ೦ϝοηʔδ ୅දऀ Ұൠࣾһ #&/&'*5ɿεςʔΫϗϧμʔͷརӹ ΤϯυϢʔβʔ ࣾһɺٻ৬ऀ ύʔτφʔاۀ $0.1&5*503ɿڝ߹ଞࣾͷදݱ ڝ߹ଞࣾͷදݱ ڝ߹ࠩผԽ

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!71 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Q.ʮαʔϏεΒ͠͞ʯͬͯͳʹʁ

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!72 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept ʮΒ͠͞ʯΛܾΊΔɿߏ੒తఆ͚ٛͮ

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!73 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Β͍͠ Β͘͠ͳ͍

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!74 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Β͍͠ Β͘͠ͳ͍ ϏδϡΞϧ

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!75 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Β͍͠ Β͘͠ͳ͍ ण࢘ Ეɹ4)64)*ɹεγ ϏδϡΞϧ දه༳Ε

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!76 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Β͍͠ Β͘͠ͳ͍ ण࢘ Ეɹ4)64)*ɹεγ ߴڃײ Ώͬ͘ΓຯΘ͏ Ո଒ஂᓒ ͓ॕ͍ࣄʹ৯΂Δ ϏδϡΞϧ දه༳Ε γʔϯ

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!77 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept Β͍͠ Β͘͠ͳ͍ ण࢘ Ეɹ4)64)*ɹεγ ߴڃײ Ώͬ͘ΓຯΘ͏ Ո଒ஂᓒ ͓ॕ͍ࣄʹ৯΂Δ མͪண͍ͨɺγϯϓϧͳ Θ͍Θ͍ɺָ͍͠ ϏδϡΞϧ දه༳Ε γʔϯ දݱ

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!78 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Concept ࢀরɿ೔ຊΧϥʔσβΠϯݚڀॴ

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!79 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Service DESIGN Introduction About ILY. inc DESIGNͷ໾ׂ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ

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!80 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓᶄ ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ %&."&͘Μ

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!81 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓᶄ ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ

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!82 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ൃදͷϧʔϧ 1. ʮΘ͔Δʔʂʯ͸OK 2. ʮ΁͑ʔʂʯ΋OK 3. େ͖ͳഥखʂ

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!83 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ϫʔΫγϣοϓ ࣗ෼ࣗ਎ʹେ͖ͳഥखʂ

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!84 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction Introduction About ILY. inc DESIGNͷ໾ׂ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ

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!85 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGN direction - σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ

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!86 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGN direction - σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ

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!87 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷ໨త

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!88 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ UX͕ཁ੥͢Δ σβΠϯͷલఏ Ϗδωε͕ཁ੥͢Δ σβΠϯͷલఏ

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!89 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGN direction - σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ

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!90 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯͷର৅

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!91 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGN direction - σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ

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!92 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ σβΠϯϚςϦΞϧ

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!93 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGN direction - σβΠϯͷ໨తΛܾΊΔ - σβΠϯͷલఏΛܾΊΔ - σβΠϯͷର৅ΛܾΊΔ - ΫϦΤΠςΟϒΛαϙʔτ͢Δ - ੍࡞ਐߦΛ؅ཧ͢Δ - σβΠϯͷՁ஋ΛೝΊͤ͞Δ

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!94 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction DESIGNʹ͸Because͕ଘࡏ͢Δ

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!95 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN direction ͪ͝Όͪ͝Ό νʔϓͳҹ৅ = ࣄ຿త ൥ࡶ ී௨ͷण࢘ γζϧײ ڻ͖ = ظ଴ײ ଴ͪԕ͍͠ పఈͨ͠ߴڃײ Ұ؏ͷण࢘Λ৯΂Δ࣌ͷ޾෱͕࠷େʹͳΔ ޷͖ͳωλΛ৯΂ΒΕΔ ण࢘͸ຯΘͬͯ ৯΂ͯཉ͍͠ ࢫ͍ण࢘ΛෲҰഋ ࠓ೔ͷҰ؏ མͪண͍ͨ γϯϓϧͳɹण࢘ Θ͍Θ͍ ָ͍͠464)* ߴڃײ Ώͬ͘ΓຯΘ͏ ߴڃײ ͓ॕ͍ࣄͰ৯΂Δ %&."&͘Μ ؤுͬͨ͋ͳͨʹɺࠓ໷ͷҰ؏Λ ͜ͷγʔτͱ੍࡞෺ʹ͸ ੔߹ੑ͕͋Δ͔ʁ

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!96 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN Skill Introduction About ILY. inc DESIGNͷ໾ׂ Service DESIGN UX ϫʔΫγϣοϓ ϫʔΫγϣοϓ Concept DESIGN direction σβΠϯσΟϨΫγϣϯͷ໾ׂ σβΠϯεΩϧ

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!97 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc LOGICAL Approach DESIGN Approach ՝୊͔Βͷԋ៷ σʔλɾػೳத৺ ࿦ཧతҰ؏ੑ ՝୊ͷ࠶ఆٛ ਓؒத৺ $SFBUJWF+VNQ DESIGN skill

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!98 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ؍࡯ʹΑΔඳ૾ ಛఆͷਓ෺ ڞײΛಘΔ σʔλ͔Βඳ૾ ϚʔέοτϚε ݁ՌΛಘΔ DESIGN skill LOGICAL Personas DESIGN Personas

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!99 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc 6*Ϧαʔν εέονϒϨετ Մೳੑ͔Βߟ͑Δ σεΫϦαʔν λΠτϧϒϨετ ৚͔݅Βߟ͑Δ DESIGN skill LOGICAL Ideation DESIGN Ideation

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!100 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ࠷ޙʹͱͯ΋ؾͷར͍ͨҰݴ

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