サービスにおける2つの成長〜「モメンタム」と「バーン」〜/MOMENTUM&BURRRRRN!

by jitsuzon

Slide 1

Slide 1 text

αʔϏεʹ͓͚Δ2ͭͷ੒௕ ʙʮϞϝϯλϜʯͱʮόʔϯʯʙ ϖύϘςοΫΧϯϑΝϨϯεʙPMฤʙ 2017೥8݄9೔ jitsuzon

Slide 2

Slide 2 text

ɾGMOϖύϘגࣜձࣾ ɾϗʔϜϖʔδ࡞੒αʔϏεʮάʔϖʯ ɾσΟϨΫλʔ ɾWEB DIRECTORS SESSION ɾݩ༧උߍߨࢣɺݩ޿ࠂӦۀ ɾେࡕग़਎ ɾεϓϥγϡʔλʔίϥϘ ͭͧ͡Μ(@jitsuzon)ͷϓϩϑΟʔϧ

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

https://speakerdeck.com/jitsuzon/my-okimochi-20160808

Slide 5

Slide 5 text

ϓϩμΫτϚωʔδϟʔ 1ࡀʹͳΓ·ͨ͠

Slide 6

Slide 6 text

ϓϩμΫτϚωδϝϯτ τϥΠΞϯάϧͩͱ͜ͷ ͋ͨΓͰ͢ɻ Ϗδωε໨ઢͱސ٬໨ઢ Λҙ͍ࣝͯ͠·͢ɻ ʢࢀߟʣTHE PRODUCT MANAGEMENT TRIANGLE https://productlogic.org/2014/06/22/the-product-management-triangle/

Slide 7

Slide 7 text

΋͘͡ ɾ αʔϏεͷ੒௕ͱ͸ ɾʮϞϝϯλϜʯͱʮόʔϯʯͷ֓؍ ɾʮϞϝϯλϜʯΛΩʔϓ͢Δʹ͸ ɾʮόʔϯʯͱ͢Δʹ͸ ɾ ·ͱΊ

Slide 8

Slide 8 text

αʔϏεͷ੒௕ͱ͸

Slide 9

Slide 9 text

αʔϏεͷ੒௕ͱ͸ ɾͬ͘͟Γͱఆ͓͖ٛͯ͠·͢ ʮαʔϏεͷച্ɾརӹɺࢢ৔తՁ஋Λ্͛Δ͜ͱʯ ɾఆྔతࢦඪͱͯ͠ධՁͰ͖Δ ɾKGIʹͳΓ͏Δ ɾߦಈ͕΋ͨΒ͢࠷ऴతͳ݁Ռ

Slide 10

Slide 10 text

ϞϝϯλϜͱόʔϯͷ֓؍

Slide 11

Slide 11 text

ϞϝϯλϜͱόʔϯͷ֓؍ Կʁ ੒௕ ΋ͨΒ͢΋ͷ ̋ഒ Ϗδωε ඞਢͳ͜ͱ ϞϝϯλϜ ੎͍ ୹ظత 1࣍ؔ਺త ੒௕ 2ʙ3ഒ ଓ͚ͤ͞Δ ৗʹ΍Γ ଓ͚Δ όʔϯ ͳΜ͔ ͍ͬ͢͝ͷ ௕ظత ੒௕֯౓ͷ ্ঢ 10ʙ100ഒ ༏উͤ͞Δ ϞϝϯλϜ

Slide 12

Slide 12 text

ͳΔ΄ͲΘ͔ΒΜ

Slide 13

Slide 13 text

ϞϝϯλϜͱ͸ʁ

Slide 14

Slide 14 text

ϞϝϯλϜͱ͸ ɾϞϝϯλϜʹ੎͍ ɾউརΛੵΈॏͶܧଓతͳ੒௕Λ͢Δ ɾʮਐḿΛυϥϜϏʔτͷΑ͏ʹࠁΈଓ͚Ζʯ ɾνʔϜͷϝϯλϧΛޑ෣͢Δ ɾࣗ༝ͳӡӦΛखʹೖΕΔ ελʔτΞοϓ͸ϞϝϯλϜʹΑͬͯੜ͖ԆͼΔ – Taka Umada – Medium : https://medium.com/@tumada/ %E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%82%A2%E3%83%83%E3%83%97%E3%81%AF%E3%83%A2%E3%83%A1 %E3%83%B3%E3%82%BF%E3%83%A0%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E7%94%9F%E3%81%8D%E5%BB%B 6%E3%81%B3%E3%82%8B-bdcc5bd2c48

Slide 15

Slide 15 text

ϞϝϯλϜΛΩʔϓ͢Δʹ͸ ɾϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ ɾϞϝϯλϜΛܭଌՄೳʹ͢Δ ɾখ͞ͳνϟϯΫʹ෼͚ͯউརΛॏͶΔ ɾސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ ɾউརΛॕ͏

Slide 16

Slide 16 text

ϞϝϯλϜΛΩʔϓ͢Δʹ͸ ʼϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ ʼϞϝϯλϜΛܭଌՄೳʹ͢Δ νʔϜશһͰ͓ਃ͠ࠐΈ਺Λ2ഒʹͨ͠࿩ // Speaker Deck https://speakerdeck.com/hypermkt/timuquan-yuan-deoshen-siip-mishu-wo2bei-nisitahua

Slide 17

Slide 17 text

ϞϝϯλϜΛΩʔϓ͢Δʹ͸ ʼސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ ϢʔβʔΠϯλϏϡʔ΍ϢʔβʔςετΛΈΜͳͰ͢Δ

Slide 18

Slide 18 text

ϞϝϯλϜΛΩʔϓ͢Δʹ͸ ʼউརΛॕ͏ ΋ͱ΋ͱͰ͖͍ͯͨͷͰ ໌จԽ͠·ͨ͠ɻ গਓ਺ͷνʔϜͳͷͰશһಉ͡KPI୲౰ʹ ͨ͠ΒαʔϏε΋૊৫΋੒௕ͨ͠࿩ http://yusukehiruta.com/?p=328

Slide 19

Slide 19 text

݁Ռ͕ग़ͳ͍͜ͱʹΑΔ೰Έ͸ ݁Ռ͕ग़Δ͜ͱʹΑͬͯͷΈ ղܾ͞ΕΔʢӵΈਓ஌Βͣʣ

Slide 20

Slide 20 text

όʔϯͱ͸ʁ

Slide 21

Slide 21 text

όʔϯͱ͸ʁ ɾόʔϯʹ༏উ ɾେ͖ͳεέʔϧ؍Ͱ ɹ੒ޭ͢Δ ɾத௕ظతͳऔΓ૊Έ ɾ࠷ऴతͳ໨త ex. ৽نϓϩμΫτɺࢢ৔ͷ࠶ ઃఆɺݚڀ։ൃɺج൫੔උɺ େن໛࠾༻ Ϛωδϝϯτ3୊ൌ: ͍͍͡ΌΜɾ͍͍ײ͡ʹɾόʔϯͱ - Kentaro Kuribayashi's blog http://blog.kentarok.org/entry/2016/07/07/222824

Slide 22

Slide 22 text

όʔϯͱ͢Δʹ͸ ɾϞϝϯλϜΛઆಘࡐྉʹ͢Δ ɾԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ ɾ೤ҙͱೳྗ

Slide 23

Slide 23 text

όʔϯͱ͢Δʹ͸ ʼϞϝϯλϜΛઆಘࡐྉʹ͢Δ ଍ݩͷ਺ࣈ͕޷ௐͳαʔϏε →ɾ৳ͼ͕ظ଴Ͱ͖Δࢢ৔ʹ͍ͦ͏ ɹɾϓϩμΫτͷίΞ͕ࢧ࣋͞Ε͍ͯͦ͏ ɹɾ৽͍͠νϟϨϯδΛͨ͋͠ͱ΋৳ͼଓ͚ͦ͏ 㱺౤ࢿΛ͢ΔՁ஋͕͋Δͱ͍͔ʹײͯ͡΋Β͏͔

Slide 24

Slide 24 text

όʔϯͱ͢Δʹ͸ ʼԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ ͤΊͯϓϩμΫτϚωʔδϟʔ͸ઌΛݟӽ͓ͯ͘͠ →ɾϚʔέઓུʢ4CɾSTPɾ5F౳ʣΛ੔ཧ͓ͯ͘͠ ɹɾόϦϡʔϓϩϙδγϣϯ ɹɾؔΘΔࣄۀྖҬ಺֎ͷ৘ใऩू ɹɾ3೥͘Β͍Ͱ΋͍͍ϩʔυϚοϓ 㱺ϞϝϯλϜͷ͋Δͱ͖΄ͲະདྷΛߟ͑Δ

Slide 25

Slide 25 text

όʔϯͱ͢Δʹ͸ ʼ೤ҙͱೳྗ ͜ͷਓʹ೚͍ͤͨɺ͜ͷਓୡͳΒͰ͖Δ →ɾϓϩμΫτʹਫ਼௨͍ͯ͠ΔPM ɹɾࣗ૸ࣜͰৗʹ੒௕Λଓ͚Δ૊৫ ɹɾӨڹྗ͕αʔϏε಺ʹཹ·Βͳ͍ 㱺ੵۃతʹΞ΢τϓοτͯ͠पΓʹΞϐʔϧ͢Δ

Slide 26

Slide 26 text

όʔϯͷྫʙάʔϖPHP7Խʙ ɾPHP5.2→7.1ͱ͍͏൒೥ʹٴͿϓϩδΣΫτ ɾάʔϖͷࠓޙͷ੒௕ج൫Λͭ͘ΔͨΊͷॏཁͳϦϦʔε ɾόʔϯܥϓϩδΣΫτ͕ͩϞϝϯλϜΛҙࣝ

Slide 27

Slide 27 text

·ͱΊ ɾϞϝϯλϜΛग़ͯ͠όʔϯͰ༏উ ɾόʔϯͷͨΊʹϞϝϯλϜ͕͋Δ ɾόʔϯ͢Δͱ͖΋ϞϝϯλϜग़ͤΔ