サービスにおける2つの成長〜「モメンタム」と「バーン」〜/MOMENTUM&BURRRRRN!

「第8回ペパボテックカンファレンス～プロダクトマネージャー編～」の発表資料です。
https://pepabo.connpass.com/event/62141/

Transcript

1. αʔϏεʹ͓͚Δ2ͭͷ੒௕
   ʙʮϞϝϯλϜʯͱʮόʔϯʯʙ
   ϖύϘςοΫΧϯϑΝϨϯεʙPMฤʙ
   2017೥8݄9೔
   jitsuzon
   

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2. ɾGMOϖύϘגࣜձࣾ
   ɾϗʔϜϖʔδ࡞੒αʔϏεʮάʔϖʯ
   ɾσΟϨΫλʔ
   ɾWEB DIRECTORS SESSION
   ɾݩ༧උߍߨࢣɺݩ޿ࠂӦۀ
   ɾେࡕग़਎
   ɾεϓϥγϡʔλʔίϥϘ
   ͭͧ͡Μ(@jitsuzon)ͷϓϩϑΟʔϧ
   

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4. https://speakerdeck.com/jitsuzon/my-okimochi-20160808
   

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5. ϓϩμΫτϚωʔδϟʔ
   1ࡀʹͳΓ·ͨ͠
   

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6. ϓϩμΫτϚωδϝϯτ
   τϥΠΞϯάϧͩͱ͜ͷ
   ͋ͨΓͰ͢ɻ
   Ϗδωε໨ઢͱސ٬໨ઢ
   Λҙ͍ࣝͯ͠·͢ɻ
   ʢࢀߟʣTHE PRODUCT MANAGEMENT TRIANGLE
   https://productlogic.org/2014/06/22/the-product-management-triangle/
   

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7. ΋͘͡
   ɾ αʔϏεͷ੒௕ͱ͸
   ɾʮϞϝϯλϜʯͱʮόʔϯʯͷ֓؍
   ɾʮϞϝϯλϜʯΛΩʔϓ͢Δʹ͸
   ɾʮόʔϯʯͱ͢Δʹ͸
   ɾ ·ͱΊ
   

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8. αʔϏεͷ੒௕ͱ͸
   

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9. αʔϏεͷ੒௕ͱ͸
   ɾͬ͘͟Γͱఆ͓͖ٛͯ͠·͢
   ʮαʔϏεͷച্ɾརӹɺࢢ৔తՁ஋Λ্͛Δ͜ͱʯ
   ɾఆྔతࢦඪͱͯ͠ධՁͰ͖Δ
   ɾKGIʹͳΓ͏Δ
   ɾߦಈ͕΋ͨΒ͢࠷ऴతͳ݁Ռ
   

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10. ϞϝϯλϜͱόʔϯͷ֓؍
    

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11. ϞϝϯλϜͱόʔϯͷ֓؍
    Կʁ ੒௕ ΋ͨΒ͢΋ͷ ̋ഒ Ϗδωε ඞਢͳ͜ͱ
    ϞϝϯλϜ ੎͍ ୹ظత
    1࣍ؔ਺త
    ੒௕
    2ʙ3ഒ ଓ͚ͤ͞Δ
    ৗʹ΍Γ
    ଓ͚Δ
    όʔϯ
    ͳΜ͔
    ͍ͬ͢͝ͷ
    ௕ظత
    ੒௕֯౓ͷ
    ্ঢ
    10ʙ100ഒ ༏উͤ͞Δ ϞϝϯλϜ
    

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12. ͳΔ΄ͲΘ͔ΒΜ
    

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13. ϞϝϯλϜͱ͸ʁ
    

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14. ϞϝϯλϜͱ͸
    ɾϞϝϯλϜʹ੎͍
    ɾউརΛੵΈॏͶܧଓతͳ੒௕Λ͢Δ
    ɾʮਐḿΛυϥϜϏʔτͷΑ͏ʹࠁΈଓ͚Ζʯ
    ɾνʔϜͷϝϯλϧΛޑ෣͢Δ
    ɾࣗ༝ͳӡӦΛखʹೖΕΔ
    ελʔτΞοϓ͸ϞϝϯλϜʹΑͬͯੜ͖ԆͼΔ – Taka Umada – Medium : https://medium.com/@tumada/
    %E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%82%A2%E3%83%83%E3%83%97%E3%81%AF%E3%83%A2%E3%83%A1
    %E3%83%B3%E3%82%BF%E3%83%A0%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E7%94%9F%E3%81%8D%E5%BB%B
    6%E3%81%B3%E3%82%8B-bdcc5bd2c48
    

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15. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ɾϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ
    ɾϞϝϯλϜΛܭଌՄೳʹ͢Δ
    ɾখ͞ͳνϟϯΫʹ෼͚ͯউརΛॏͶΔ
    ɾސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ
    ɾউརΛॕ͏
    

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16. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ
    ʼϞϝϯλϜΛܭଌՄೳʹ͢Δ
    νʔϜશһͰ͓ਃ͠ࠐΈ਺Λ2ഒʹͨ͠࿩ // Speaker Deck
    https://speakerdeck.com/hypermkt/timuquan-yuan-deoshen-siip-mishu-wo2bei-nisitahua
    

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17. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ
    ϢʔβʔΠϯλϏϡʔ΍ϢʔβʔςετΛΈΜͳͰ͢Δ
    

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18. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼউརΛॕ͏
    ΋ͱ΋ͱͰ͖͍ͯͨͷͰ
    ໌จԽ͠·ͨ͠ɻ
    গਓ਺ͷνʔϜͳͷͰશһಉ͡KPI୲౰ʹ
    ͨ͠ΒαʔϏε΋૊৫΋੒௕ͨ͠࿩
    http://yusukehiruta.com/?p=328
    

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19. ݁Ռ͕ग़ͳ͍͜ͱʹΑΔ೰Έ͸
    ݁Ռ͕ग़Δ͜ͱʹΑͬͯͷΈ
    ղܾ͞ΕΔʢӵΈਓ஌Βͣʣ
    

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20. όʔϯͱ͸ʁ
    

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21. όʔϯͱ͸ʁ
    ɾόʔϯʹ༏উ
    ɾେ͖ͳεέʔϧ؍Ͱ
    ɹ੒ޭ͢Δ
    ɾத௕ظతͳऔΓ૊Έ
    ɾ࠷ऴతͳ໨త
    ex. ৽نϓϩμΫτɺࢢ৔ͷ࠶
    ઃఆɺݚڀ։ൃɺج൫੔උɺ
    େن໛࠾༻ Ϛωδϝϯτ3୊ൌ: ͍͍͡ΌΜɾ͍͍ײ͡ʹɾόʔϯͱ - Kentaro Kuribayashi's blog
    http://blog.kentarok.org/entry/2016/07/07/222824
    

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22. όʔϯͱ͢Δʹ͸
    ɾϞϝϯλϜΛઆಘࡐྉʹ͢Δ
    ɾԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ
    ɾ೤ҙͱೳྗ
    

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23. όʔϯͱ͢Δʹ͸
    ʼϞϝϯλϜΛઆಘࡐྉʹ͢Δ
    ଍ݩͷ਺ࣈ͕޷ௐͳαʔϏε
    →ɾ৳ͼ͕ظ଴Ͱ͖Δࢢ৔ʹ͍ͦ͏
    ɹɾϓϩμΫτͷίΞ͕ࢧ࣋͞Ε͍ͯͦ͏
    ɹɾ৽͍͠νϟϨϯδΛͨ͋͠ͱ΋৳ͼଓ͚ͦ͏
    㱺౤ࢿΛ͢ΔՁ஋͕͋Δͱ͍͔ʹײͯ͡΋Β͏͔
    

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24. όʔϯͱ͢Δʹ͸
    ʼԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ
    ͤΊͯϓϩμΫτϚωʔδϟʔ͸ઌΛݟӽ͓ͯ͘͠
    →ɾϚʔέઓུʢ4CɾSTPɾ5F౳ʣΛ੔ཧ͓ͯ͘͠
    ɹɾόϦϡʔϓϩϙδγϣϯ
    ɹɾؔΘΔࣄۀྖҬ಺֎ͷ৘ใऩू
    ɹɾ3೥͘Β͍Ͱ΋͍͍ϩʔυϚοϓ
    㱺ϞϝϯλϜͷ͋Δͱ͖΄ͲະདྷΛߟ͑Δ
    

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25. όʔϯͱ͢Δʹ͸
    ʼ೤ҙͱೳྗ
    ͜ͷਓʹ೚͍ͤͨɺ͜ͷਓୡͳΒͰ͖Δ
    →ɾϓϩμΫτʹਫ਼௨͍ͯ͠ΔPM
    ɹɾࣗ૸ࣜͰৗʹ੒௕Λଓ͚Δ૊৫
    ɹɾӨڹྗ͕αʔϏε಺ʹཹ·Βͳ͍
    㱺ੵۃతʹΞ΢τϓοτͯ͠पΓʹΞϐʔϧ͢Δ
    

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26. όʔϯͷྫʙάʔϖPHP7Խʙ
    ɾPHP5.2→7.1ͱ͍͏൒೥ʹٴͿϓϩδΣΫτ
    ɾάʔϖͷࠓޙͷ੒௕ج൫Λͭ͘ΔͨΊͷॏཁͳϦϦʔε
    ɾόʔϯܥϓϩδΣΫτ͕ͩϞϝϯλϜΛҙࣝ
    

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27. ·ͱΊ
    ɾϞϝϯλϜΛग़ͯ͠όʔϯͰ༏উ
    ɾόʔϯͷͨΊʹϞϝϯλϜ͕͋Δ
    ɾόʔϯ͢Δͱ͖΋ϞϝϯλϜग़ͤΔ
    

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28. View Slide

29. όʔϯͱ͠·͠ΐ͏ʂ
    

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