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サービスにおける2つの成長〜「モメンタム」と「バーン」〜/MOMENTUM&BURRRRRN!

jitsuzon
August 09, 2017

 サービスにおける2つの成長〜「モメンタム」と「バーン」〜/MOMENTUM&BURRRRRN!

「第8回ペパボテックカンファレンス~プロダクトマネージャー編~」の発表資料です。
https://pepabo.connpass.com/event/62141/

jitsuzon

August 09, 2017
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  1. αʔϏεʹ͓͚Δ2ͭͷ੒௕
    ʙʮϞϝϯλϜʯͱʮόʔϯʯʙ
    ϖύϘςοΫΧϯϑΝϨϯεʙPMฤʙ
    2017೥8݄9೔
    jitsuzon

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  2. ɾGMOϖύϘגࣜձࣾ
    ɾϗʔϜϖʔδ࡞੒αʔϏεʮάʔϖʯ
    ɾσΟϨΫλʔ
    ɾWEB DIRECTORS SESSION
    ɾݩ༧උߍߨࢣɺݩ޿ࠂӦۀ
    ɾେࡕग़਎
    ɾεϓϥγϡʔλʔίϥϘ
    ͭͧ͡Μ(@jitsuzon)ͷϓϩϑΟʔϧ

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  4. https://speakerdeck.com/jitsuzon/my-okimochi-20160808

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  5. ϓϩμΫτϚωʔδϟʔ
    1ࡀʹͳΓ·ͨ͠

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  6. ϓϩμΫτϚωδϝϯτ
    τϥΠΞϯάϧͩͱ͜ͷ
    ͋ͨΓͰ͢ɻ
    Ϗδωε໨ઢͱސ٬໨ઢ
    Λҙ͍ࣝͯ͠·͢ɻ
    ʢࢀߟʣTHE PRODUCT MANAGEMENT TRIANGLE
    https://productlogic.org/2014/06/22/the-product-management-triangle/

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  7. ΋͘͡
    ɾ αʔϏεͷ੒௕ͱ͸
    ɾʮϞϝϯλϜʯͱʮόʔϯʯͷ֓؍
    ɾʮϞϝϯλϜʯΛΩʔϓ͢Δʹ͸
    ɾʮόʔϯʯͱ͢Δʹ͸
    ɾ ·ͱΊ

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  8. αʔϏεͷ੒௕ͱ͸

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  9. αʔϏεͷ੒௕ͱ͸
    ɾͬ͘͟Γͱఆ͓͖ٛͯ͠·͢
    ʮαʔϏεͷച্ɾརӹɺࢢ৔తՁ஋Λ্͛Δ͜ͱʯ
    ɾఆྔతࢦඪͱͯ͠ධՁͰ͖Δ
    ɾKGIʹͳΓ͏Δ
    ɾߦಈ͕΋ͨΒ͢࠷ऴతͳ݁Ռ

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  10. ϞϝϯλϜͱόʔϯͷ֓؍

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  11. ϞϝϯλϜͱόʔϯͷ֓؍
    Կʁ ੒௕ ΋ͨΒ͢΋ͷ ̋ഒ Ϗδωε ඞਢͳ͜ͱ
    ϞϝϯλϜ ੎͍ ୹ظత
    1࣍ؔ਺త
    ੒௕
    2ʙ3ഒ ଓ͚ͤ͞Δ
    ৗʹ΍Γ
    ଓ͚Δ
    όʔϯ
    ͳΜ͔
    ͍ͬ͢͝ͷ
    ௕ظత
    ੒௕֯౓ͷ
    ্ঢ
    10ʙ100ഒ ༏উͤ͞Δ ϞϝϯλϜ

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  12. ͳΔ΄ͲΘ͔ΒΜ

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  13. ϞϝϯλϜͱ͸ʁ

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  14. ϞϝϯλϜͱ͸
    ɾϞϝϯλϜʹ੎͍
    ɾউརΛੵΈॏͶܧଓతͳ੒௕Λ͢Δ
    ɾʮਐḿΛυϥϜϏʔτͷΑ͏ʹࠁΈଓ͚Ζʯ
    ɾνʔϜͷϝϯλϧΛޑ෣͢Δ
    ɾࣗ༝ͳӡӦΛखʹೖΕΔ
    ελʔτΞοϓ͸ϞϝϯλϜʹΑͬͯੜ͖ԆͼΔ – Taka Umada – Medium : https://medium.com/@tumada/
    %E3%82%B9%E3%82%BF%E3%83%BC%E3%83%88%E3%82%A2%E3%83%83%E3%83%97%E3%81%AF%E3%83%A2%E3%83%A1
    %E3%83%B3%E3%82%BF%E3%83%A0%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E7%94%9F%E3%81%8D%E5%BB%B
    6%E3%81%B3%E3%82%8B-bdcc5bd2c48

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  15. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ɾϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ
    ɾϞϝϯλϜΛܭଌՄೳʹ͢Δ
    ɾখ͞ͳνϟϯΫʹ෼͚ͯউརΛॏͶΔ
    ɾސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ
    ɾউརΛॕ͏

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  16. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼϞϝϯλϜҡ࣋Λ༏ઌ౓࠷ߴʹ͢Δ
    ʼϞϝϯλϜΛܭଌՄೳʹ͢Δ
    νʔϜશһͰ͓ਃ͠ࠐΈ਺Λ2ഒʹͨ͠࿩ // Speaker Deck
    https://speakerdeck.com/hypermkt/timuquan-yuan-deoshen-siip-mishu-wo2bei-nisitahua

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  17. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼސ٬ͷ੠Λࣾ಺ʹڞ༗͢Δ
    ϢʔβʔΠϯλϏϡʔ΍ϢʔβʔςετΛΈΜͳͰ͢Δ

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  18. ϞϝϯλϜΛΩʔϓ͢Δʹ͸
    ʼউརΛॕ͏
    ΋ͱ΋ͱͰ͖͍ͯͨͷͰ
    ໌จԽ͠·ͨ͠ɻ
    গਓ਺ͷνʔϜͳͷͰશһಉ͡KPI୲౰ʹ
    ͨ͠ΒαʔϏε΋૊৫΋੒௕ͨ͠࿩
    http://yusukehiruta.com/?p=328

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  19. ݁Ռ͕ग़ͳ͍͜ͱʹΑΔ೰Έ͸
    ݁Ռ͕ग़Δ͜ͱʹΑͬͯͷΈ
    ղܾ͞ΕΔʢӵΈਓ஌Βͣʣ

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  20. όʔϯͱ͸ʁ

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  21. όʔϯͱ͸ʁ
    ɾόʔϯʹ༏উ
    ɾେ͖ͳεέʔϧ؍Ͱ
    ɹ੒ޭ͢Δ
    ɾத௕ظతͳऔΓ૊Έ
    ɾ࠷ऴతͳ໨త
    ex. ৽نϓϩμΫτɺࢢ৔ͷ࠶
    ઃఆɺݚڀ։ൃɺج൫੔උɺ
    େن໛࠾༻ Ϛωδϝϯτ3୊ൌ: ͍͍͡ΌΜɾ͍͍ײ͡ʹɾόʔϯͱ - Kentaro Kuribayashi's blog
    http://blog.kentarok.org/entry/2016/07/07/222824

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  22. όʔϯͱ͢Δʹ͸
    ɾϞϝϯλϜΛઆಘࡐྉʹ͢Δ
    ɾԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ
    ɾ೤ҙͱೳྗ

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  23. όʔϯͱ͢Δʹ͸
    ʼϞϝϯλϜΛઆಘࡐྉʹ͢Δ
    ଍ݩͷ਺ࣈ͕޷ௐͳαʔϏε
    →ɾ৳ͼ͕ظ଴Ͱ͖Δࢢ৔ʹ͍ͦ͏
    ɹɾϓϩμΫτͷίΞ͕ࢧ࣋͞Ε͍ͯͦ͏
    ɹɾ৽͍͠νϟϨϯδΛͨ͋͠ͱ΋৳ͼଓ͚ͦ͏
    㱺౤ࢿΛ͢ΔՁ஋͕͋Δͱ͍͔ʹײͯ͡΋Β͏͔

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  24. όʔϯͱ͢Δʹ͸
    ʼԿ͕όʔϯʹͳΔ͔ৗʹߟ͑Δ
    ͤΊͯϓϩμΫτϚωʔδϟʔ͸ઌΛݟӽ͓ͯ͘͠
    →ɾϚʔέઓུʢ4CɾSTPɾ5F౳ʣΛ੔ཧ͓ͯ͘͠
    ɹɾόϦϡʔϓϩϙδγϣϯ
    ɹɾؔΘΔࣄۀྖҬ಺֎ͷ৘ใऩू
    ɹɾ3೥͘Β͍Ͱ΋͍͍ϩʔυϚοϓ
    㱺ϞϝϯλϜͷ͋Δͱ͖΄ͲະདྷΛߟ͑Δ

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  25. όʔϯͱ͢Δʹ͸
    ʼ೤ҙͱೳྗ
    ͜ͷਓʹ೚͍ͤͨɺ͜ͷਓୡͳΒͰ͖Δ
    →ɾϓϩμΫτʹਫ਼௨͍ͯ͠ΔPM
    ɹɾࣗ૸ࣜͰৗʹ੒௕Λଓ͚Δ૊৫
    ɹɾӨڹྗ͕αʔϏε಺ʹཹ·Βͳ͍
    㱺ੵۃతʹΞ΢τϓοτͯ͠पΓʹΞϐʔϧ͢Δ

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  26. όʔϯͷྫʙάʔϖPHP7Խʙ
    ɾPHP5.2→7.1ͱ͍͏൒೥ʹٴͿϓϩδΣΫτ
    ɾάʔϖͷࠓޙͷ੒௕ج൫Λͭ͘ΔͨΊͷॏཁͳϦϦʔε
    ɾόʔϯܥϓϩδΣΫτ͕ͩϞϝϯλϜΛҙࣝ

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  27. ·ͱΊ
    ɾϞϝϯλϜΛग़ͯ͠όʔϯͰ༏উ
    ɾόʔϯͷͨΊʹϞϝϯλϜ͕͋Δ
    ɾόʔϯ͢Δͱ͖΋ϞϝϯλϜग़ͤΔ

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  28. View Slide

  29. όʔϯͱ͠·͠ΐ͏ʂ

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