Building WordPress Forms That Convert - WordCamp Orlando 2018

by Travis Lopes

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Travis Lopes Building WordPress Forms That Convert

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Travis Lopes Developer for over 15 years Focused on forms since 2012 Developer @ Rocketgenius Owner & Developer @ ForGravity

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Creating the Perfect Contact Form

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!4 Creating the Perfect Contact Form travislop.es

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!5 travislop.es Creating the Perfect Contact Form

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!6 travislop.es Creating the Perfect Contact Form

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!7 travislop.es Creating the Perfect Contact Form

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!8 Creating the Perfect Contact Form travislop.es

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travislop.es !9 Creating the Perfect Contact Form

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!10 Beyond the Contact Form travislop.es

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!11 Beyond the Contact Form travislop.es

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!12 Beyond the Contact Form travislop.es

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!13 Beyond the Contact Form travislop.es

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Improving Form Conversions

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!15 They tell you how many people submit   your form after they have viewed it. Some conversion issues cannot be avoided, but most can. Form Conversion rates are Important Improving Form Conversions

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!16 Where are people abandoning your form? Too many fields on the form? Are you asking the wrong questions? Improving Form Conversions Track partially completed entries

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!17 Utilize Progressive Profiling Improving Form Conversions Track people across multiple forms It’s like site-wide conditional logic Remove questions they’ve already answered

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!18 Improving Form Conversions travislop.es travislop.es

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!19 Improving Form Conversions travislop.es travislop.es

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!20 Improving Form Conversions travislop.es travislop.es

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!21 Improving Form Conversions travislop.es travislop.es

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!22 travislop.es Improving Form Conversions

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After Lead Generation

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!24 After Lead Generation We’ve generated a lead. Now what?

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!25 travislop.es After Lead Generation

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!26 travislop.es After Lead Generation

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!27 Insert them into a CRM. Easier to track lead, ensuring follow up Register as a WordPress User Save data against user for easier population After Lead Generation

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What Form Builder should I use?

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!29 Features to look for in a Form Builder Plugin Support Developer Community 3rd Party Integrations Notifications Calculations Conditional Logic