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Building WordPress Forms That Convert - WordCamp Orlando 2018

Travis Lopes
November 10, 2018

Building WordPress Forms That Convert - WordCamp Orlando 2018

The primary goal of every business website is to convert users into proper leads. Forms can help you generate those leads, but only when your forms are built to gather the information you need in the most streamlined way possible. We'll walkthrough how to create the perfect version of the most common type of form – a contact form – along with learning methods to optimize any kind of form.

Travis Lopes

November 10, 2018
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  1. Travis Lopes Developer for over 15 years Focused on forms

    since 2012 Developer @ Rocketgenius Owner & Developer @ ForGravity
  2. !15 They tell you how many people submit 
 your

    form after they have viewed it. Some conversion issues cannot be avoided, but most can. Form Conversion rates are Important Improving Form Conversions
  3. !16 Where are people abandoning your form? Too many fields

    on the form? Are you asking the wrong questions? Improving Form Conversions Track partially completed entries
  4. !17 Utilize Progressive Profiling Improving Form Conversions Track people across

    multiple forms It’s like site-wide conditional logic Remove questions they’ve already answered
  5. !27 Insert them into a CRM. Easier to track lead,

    ensuring follow up Register as a WordPress User Save data against user for easier population After Lead Generation
  6. !29 Features to look for in a Form Builder Plugin

    Support Developer Community 3rd Party Integrations Notifications Calculations Conditional Logic