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Hello,
I’m Chiawei
Spectrum Tokyo • 2024
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Physical & digital experience strategy Operating System UI (Android 11 - 15)
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Navigating
Diversity in
Designing UX
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Designing for a platform (e.g. Android) is complex
Too many
users
Too many
devices
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3 billion
1300
Active users
24000
Brands
Distinct devices
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It is not me It represents me
To make a device truly yours
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It is not me
The UX must evolve and diversify over time
Set up Customize Suggest
It represents me
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All other
users
around
the world
65-year-old
female living
in Tokyo
We are not designing UX for a persona
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All other
moments
in daily
life
A critical
moment
We are designing UX for a moment in daily life
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1
Vulnerable
moment
Comfort
moment
Expression
moment
2 3
Key moments that shape diverse device UX
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Vulnerable
moment
1
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Vulnerable moments
are challenging or uncertain
situations where users need support
during interactions
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Someone stealing
your phone
Missing an
important alert
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Someone stealing
your phone
Missing an
important alert
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1 phone was stolen every 5 minutes in São
Paulo, in the first two months of 2022
1 phone reported stolen every 6 minutes in
London (over 91,000 in 2022), alone
Phone theft is a growing problem across the world
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snatch & run away
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Someone stealing
your phone
Missing an
important alert
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One-third of mobile users who have hearing
loss do not have a system for getting
emergency alerts at night
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Filmmaker captures the 3/11 stress of Tohoku's deaf
population.
Nobuko Kikuchi, a 72-year-old resident of Iwanuma, Miyagi
Prefecture, couldn’t hear the emergency sirens that followed
the 9.0-magnitude earthquake that struck on March 11, 2011.
Nor could she hear the public announcement urging people to
evacuate to higher ground as a massive tsunami approached
the coast of northeastern Japan’s Tohoku region.
Kikuchi is deaf. She owes her life to a neighbor who came to
alert her. Kikuchi narrowly escaped the monster wave, which
uprooted and washed away her house.
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Comfort
moment
2
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Comfort moments
are subtle yet frequently encountered
instances that call for a sense of ease
and reassurance
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Before After
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Expression
moment
3
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Expression moments
are opportunities for people to show
others who they are and truly be
themselves
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Communicating
with my tone
Capturing my best
self
Showcasing my
style
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Communicating
with my tone
Capturing my best
self
Showcasing my
style
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Starting in Android 12, Material You design focuses on
expression and fluidity in the Android OS, with the goal of
helping users create and own a single, cohesive
experience catered to their needs
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Communicating
with my tone
Capturing my best
self
Showcasing my
style
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Communicating
with my tone
Capturing my best
self
Showcasing my
style
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Diverse UX embraces the moments that
truly matter to people
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Thank you