グローバルなユーザーに向けたデザイン：UXにおける多様性の舵取り / Designing for Global Audiences: Navigating Diversity in UX

Session by :
Chiawei Liu / Google / Android
Spectrum Tokyo Festival 2024 Day 2 (2024/12/8)

Transcript

1. Hello, I’m Chiawei Spectrum Tokyo • 2024
2. Physical & digital experience strategy Operating System UI (Android 11 - 15)
3. Navigating Diversity in Designing UX
4. Designing for a platform (e.g. Android) is complex Too many users Too many devices
5. 3 billion 1300 Active users 24000 Brands Distinct devices
6. It is not me It represents me To make a device truly yours
7. It is not me The UX must evolve and diversify over time Set up Customize Suggest It represents me
8. All other users around the world 65-year-old female living in Tokyo We are not designing UX for a persona
9. All other moments in daily life A critical moment We are designing UX for a moment in daily life
10. 1 Vulnerable moment Comfort moment Expression moment 2 3 Key moments that shape diverse device UX
11. Vulnerable moment 1
12. Vulnerable moments are challenging or uncertain situations where users need support during interactions
13. Someone stealing your phone Missing an important alert
14. Someone stealing your phone Missing an important alert
16. 1 phone was stolen every 5 minutes in São Paulo, in the first two months of 2022 1 phone reported stolen every 6 minutes in London (over 91,000 in 2022), alone Phone theft is a growing problem across the world
17. snatch & run away
18. Someone stealing your phone Missing an important alert
19. One-third of mobile users who have hearing loss do not have a system for getting emergency alerts at night
20. Filmmaker captures the 3/11 stress of Tohoku's deaf population. Nobuko Kikuchi, a 72-year-old resident of Iwanuma, Miyagi Prefecture, couldn’t hear the emergency sirens that followed the 9.0-magnitude earthquake that struck on March 11, 2011. Nor could she hear the public announcement urging people to evacuate to higher ground as a massive tsunami approached the coast of northeastern Japan’s Tohoku region. Kikuchi is deaf. She owes her life to a neighbor who came to alert her. Kikuchi narrowly escaped the monster wave, which uprooted and washed away her house.
23. Comfort moment 2
24. Comfort moments are subtle yet frequently encountered instances that call for a sense of ease and reassurance
27. Before After
31. Expression moment 3
32. Expression moments are opportunities for people to show others who they are and truly be themselves
33. Communicating with my tone Capturing my best self Showcasing my style
34. Communicating with my tone Capturing my best self Showcasing my style
35. Starting in Android 12, Material You design focuses on expression and fluidity in the Android OS, with the goal of helping users create and own a single, cohesive experience catered to their needs
37. Communicating with my tone Capturing my best self Showcasing my style
39. Communicating with my tone Capturing my best self Showcasing my style
41. Diverse UX embraces the moments that truly matter to people
44. Thank you