N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c Da 2 T da , 18 Ma c 2021 Ca i ned b : Hila Cadd 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 73 BROOKE JAMIESON: Hell . STEVE BATY: Thank f j ining . BROOKE JAMIESON: Thank f ha ing me. Techn l g , i ' n le ing me d an hing n . I ha e i and e en a a en l , I'll be back in j a m men . STEVE BATY: Oka . While e ai f B ke ej in, I'd j like ake a m men hank n f hei e n nl hi c nfe ence b f c nfe ence h gh he ea A en and a kable. I ' been in e e ing ac all ee a kable being men i ned b i e a fe f he e en a i n e he la fe da . I ' g d ee hem ge ing and in e ea ch ac i i ie . The a e a g ea fi . We e hem a Meld S di all he ime f e ea ch ec i men . T he f lk a U abili H b, hank , he eam a Vi al Academ , hank , n b a d i i nde f l ha e ha . We d ha e m e n c ming n f he UX A alia c nfe ence and he e ill be ann ncemen ab h e e he c ming eek . Al g d le e e ne kn , he call f e en e f UX A alia i c en l en and i cl e n he 21 hich i S nda e ening a midnigh . S ha e a fe da . I ' i ing he e a ching he e le e en hei idea ha made hink "I can d ha ", hen I ngl enc age i e me hing and bmi i . Hell B ke. BROOKE JAMIESON: Hi, m en i e c m e ned ff in ha ime b e' e back. 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 74 STEVE BATY: W . BROOKE JAMIESON: Can e e ne ee m lide n ha e ha e e c me hi . STEVE BATY: Ye . BROOKE JAMIESON: Hi e e ne m name' B ke Jamie n, I an ake me ime ackn ledge he adi i nal ne f m he land ha I'm b adca ing da . E eciall a a e ea ch ba ed c nfe ence I ld al a i ' make e ha n nl a e aking he ime eflec he e e ience f he Fi Na i n e le in k b al ake me ime e ea ch he c mm ni ie ha ha e been a nd f a l ng ime in he a ea ha migh be king f m e eciall in A alia. T da e' e g ing be alking ab he e a i n e a i n, hich i h effec i el c mm nica e e l e le h d n' an li en. I i h I had a h e a i e he i le. I died e ma hema ic a ni e i and I' e g ne k in ma ke ing b ne hing ha ' al a been i e c mm n i I ne e fi in i h he c a e land ca e. I ne e le ha me b I ned me n g d e e ience f m ea l in m ca ee in a egie ha I can n ha e he can make hei ice hea d in an gani a i n. Thi i f m h a e, hi c ea i e ce diag am ab l el f lk me. I ld end a l f ime in he ce n ac all d ing an hing, hen ab l el anicking and make i he dead line. Thi a eflec i e f he fi ea f m ca ee . And hi i eall ha i l k like me ea l n. J a l f im e nd me and anic a he a , and hen l f blem l ing and e en m k and hen I'd be f a ed a he end beca e ei he n - ne hea d me ca ed ha I 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 75 aid. I a f a ing ing a l f ime in ge ing e l ha a he end n n ca ed ab . The h le e a i n D nn if me ne ca e hen ld hem ab i . When I e lain m j b n m a en , m a en li e in he c n , I a I alk e le find he e i n and I alk da a find he an e . An ne king in UX e ea ch ill kn he e a a e im an b need ha en in andem. S he a ici an in die , e g b al he akeh lde in gani a i n he akeh lde f he gani a i n ' e c n l ing . The e' a l f diffe en hing ahead f ime e elf f cce minimi e he ime end anicking and eall ma imi e he benefi can ge f m k. Thi lide ac all , I e en hi ke n e a l a c nfe ence hing like AI and da a c nfe ence and I lef hi lide in beca e i ' a eall g d ie in h he benefi ha m a ici an ld ha e. C ming f m a e e e ience backg nd. When I e lain hi f a e de el e , I al a a i i like P kem n and hich i beca e need nde and ha hei m i a i n f being in he m and ha he an hea f m . A e e ienced fe i nal al ead d hi beca e hi i b ilding a e na, and nde and hi a ec f i . I end being like he l mbe i h he leak ea e a a h me, ' e a leade in he field ab hi . I ' ab aking hi e e nal fea e. B inging ha e e nal ce in e nal and hinking ab h am I g ing e en m e l . S if he CFO i in he mee ing, f e am le, make e ela e e l m ne if he e' me ne f m e le and c l e he e, need h h i im ac HR. Thi idea f b inging e e hing al ead kn ab e e ea ch in hen ' e e en ing in e nall ill eall e elf f cce and I hink hi i me hing ha ge mi ed b ea l ca ee 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 76 e le, j beca e he ' e mi ing he h mili a ec f i . A he end f he da e e b d i eall b . I feel like e le a e ing m e and m e hing back back n he d n' ha e h icall m e be een he lace . Tha mean ha e ake ime be he e, he i e he n' ee an hing and he n' be li ening an hing ' e a ing. If he ha e in i ed c me and eak, hink ab h he in i ed in he fi lace beca e he e' babl a e g d ea n. U all i ' beca e he an make a da a d i en deci i n. Thi can mean a l diffe en e le b i ' an im an c n e nde and ha ha mean f e e e n in he mee ing and ha he an ge f hi . The e' man da a in ha can c llec ba ed n a i de and beha i b i ' eall a da a d i en deci i n d e im l ha a deci i n ill be made and ha ' eall im an kee in mine hen ' e f m la ing e l and e en ing hem. Beca e ha a e aiming f . The he ide i be da a d i en and n da a de ailed. Thi i he idea f making e ' e making a deci i n, and n j finding ne hing e ea ch. Thi i ne f he hing ha if ha e limi ed b dge i ' eall im an f c a en i n n ha ' im an beca e b i l c ld e ea ch e e hing f e e b ha ' n al a ainable in e e eam and b ine . And hi i eall ab inac i n. S hi i n ac al da a. Thi i j m e e ience b i eall feel like he 80/20 le in ha 20 e cen f he da a ' e king i h ill ide 80 e cen f he al able in igh . W king n eamlining hi eall d e c me d n h ' e e en ing , and ha he ca e ab and he e f deci i n he ' e making. Thi ill make e ' e n a ing ime king hing d n' nece a il ca e ab . I ill kee a a h ha i m e i e a i e e ime. The h le c nce f hi i hen 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 77 me ne d e in i e ei he nde ake e ea ch f hem e en he e l f m ha , need nde and he e a e he n and he e d he need be. Tha big a in he middle i , ha ' h can k h can e da a ge ha end in . Al a he a lica i n f i changed b he f ndamen al kl ad d e n . If can ge a g d g a me ha me ne i e e iencing n ill eall hel , e eciall if ' e al d ne me ma king and hen k ecificall he e he need be. Tha can al be a nd hen ' e ing k da a ge hem he e, a k ha da a in ld change ha ld im ac a diffe en deci i n f m . I ' n j ab he deci i n he ' e ing make b eall need ge he b m f ha he i i i e and h he i i i e c nce . And hen ' e e en ing da a, i ' eall ea j gl e and h h , ha , he e and hen. Thi i eall ba ic in an f da a i ali a i n, hi i a eall ea lace a b need b ild n ha i h c n e . And ha ' he e he h and he h c me in. S he e i fig e hen he a alking ab he ab ac , he fi ening a a a ing i h h , and he he a h he e ea ch i nde aken. The be hing ha can ha en i an e ec i e ill ee he h , ha , he e and hen and hen ill h hem an in igh , ime n he d c inc ea ed b 20 e cen , i a hi m ch fa e , and he fi e i n he 'll a k i ei he h did ha ha en h did d ha . If ' e n e a ed an e h e e i n ' e g ing ge in he mee ing and n be able engage i h e le, beca e he h and he h a e eall im an he deci i n-making ide f he ce , b he eall lean n he h , ha , he e and hen being b . I ' ab making e ' e e a ed f an h and h e i n ha c me king i h c ela i n and ca a i n and making e ' e n ge ing ck 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 78 gi ing inefficien ad ice. And hi i f m T m Fi hb ne hi c mic, ill l e hi bl g b hi , I al a c me back a a c mic. S an ime da a i e en ed hi i ha ha en , i ' ime e le an h de da a. The eall d n' nde and ha ' g ing n. S eall hi i a eall g d i ali a i n f making e nde and n nl he e le ' e king i h h he da a b ha he ecificall ca e ab . I ' im an make e ha ' e gi ing hem e e hing he need make ha deci i n b n m ch. And hi i beca e eall need begin i h he end in mind. S he be hing ha can ha en af e ha e a e en a i n me hing like ha i a e n in he a dience ill b m in me ne in he hall a , ha ' in a h ical k lace and he ill a B ke did a g ea alk. Y need e each a dience membe i h he a he can e en hi back me ne el e. If i ' a leade in he a dience, i ill make hem feel like a be e leade . B ' e making e he nde and and ' e eall ken hem. Like ha P kem n ca d e na. Y need make e ha ' e gi en each e a a e e n diffe en an and need and diffe en hing he ge f he e en a i n. S a ing i h he a ha an hem ell me ne el e ab i i im an . And if ake n hing el e f m da , j hink f i . J hink f h ill he ell me ne in he hall a ha ' e ken ab . An ime ' e e en ing in a k lace, beca e i ' da n ing g in an f eaking engagemen and hink ha j b he e i be he ld' be fig e, n mbe ne ha ' eall ha d and ill e elf fail, and n mbe , i ' n ac all ha im an . The im an a f e en ing i i ha he nde and and he can a i in hei n d . Thinking ab in ead f b inging i back, in ead f hinking 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 79 ab e e hing ha need ell hem and e e ingle da a in and e e in li le iece in ead b ing i back and hink ab ha a e he fe hing ha an hem a n me ne el e and ha ill he be and hi ill hel ge n a a h ha ' eall c n c i e and m e f a d in a a ha e ca ee f leade hi a ell. If ' e ge ing he b m f nde anding ha leade an and make deci i n , j being a nd ha f h gh a e n ill hel e f ha a ell. A ide f m he ac al e en a i n f e l i ill be a i i e infl ence in life and ca ee m e gene all . And he e ake h me in ha e le ill a , hen he ell me ne ab i , he e' h ee hing ha I kee in mind, be n able, ela able and e ainable. N able, me hing ha i eall high l ea n ea . Wha can c m a e i . An hing ha and a l . Tha a ec i eall im an e ime hen can ee h e e hing i g ing, and can hen, hen ha e lie in da a, ei he high l he gi e a eall g d a ing in f e ea ching in he c n e al elemen f he da a ha a e infl encing he em a a h le. S he n able a i eall im an b h f e le emembe ing he in b al making, he e ea ch deci i n and he a e en deci i n . And ela able can mean ela ing me ne. Like I aid ea lie if ha e he chief financial ffice in he m, h ing he m ne he e ning n in e men c a ing ma be if i ' an in e nal d c f in e nal e, if ' e a ed ime, ' e a ed each e 10 min e f ime e da , add ha e a ea and 'll be able a m ne a fig e n h m ch m ne ' e a ed hem. Thinking like ha ill hel be a be e e en e and make e he emembe ha e en . Thi i im an in an eme ging field, ma be 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 80 me ne i a e adi i nal b ine e n and he d n' nde and he al e f e e ience. S me f hi i ab ed ca ing he akeh lde in a mee ing and make e nde and h i ' al able. And b i l i ld be g ea if e e ne nde d he al e f e e e ience b ha ' eall ha d d . And he hi d a i e ainable. S an hing ha ill hel e le emembe . H can ell hem i h a he 'll emembe ell hem in a a ha he 'll be able ell me ne in a hall a , hing like ha . S he e a e m ke in I ld like emembe , he fi ne i he ke i h mani . Unde and ha e en a i n i babl n he m im an hing in ha e n' da , b ha d e n' ma e and ha d e n' mean can' find a a make i eall im ac f l. The ec nd in , h did he a dience h . Wha i each e n in ha e en a i n, eading he e , h a e e eading i . H can ell he i h c n e ha a lied each f he a dience membe . Reall im an . When he e e ea ch i n' g ea f hi beca e he e' al a e le in l ed hich make i a l ea ie ell ie . The f h i begin i h he end in mind, hinking ab he a ha an each e n e en in back me ne el e in he hall a . Tha ill g ide cce . The fif h ne i e ie and im e i e a i el . Y ill n be he be f he ga e . Tha ' fine, n - ne i he be a he a . Think ab li le hing can change, b eflec n ha did eall ell and make e d ha eall g d hing be e ne ime. W k ha feel na al f and h can im e i e a i el in he e f k ha ' e d ing. Thi i m la lide hank e m ch e e ne f c ming. I eall ha e i ed h gh hi if he e' an f he inf ma i n I can ide feel f ee each me n LinkedIn. I ' im an f 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 81 link ab h can ge hi g ing in e m f n k lace, b be a be e a dience membe hen ' e g ing a ch e le eak, i he e an ne ea l in ca ee a c m an ha ge eam lled a mee ing i ne e en a all. If e and men hem in hi ce , ill bec me a be e eake and hel hem change eali icall he ajec f ca ee . I ' a g d a f benefi hile hel ing me ne el e. I ld like lea e i h ha c nce hinking ab h can k n a im e he li e f c lleag e . Thank m ch f ha ing me. If e ha e an e i n in cha , I ill an e hem. STEVE BATY: Thank B ke. Tha a a e me. BROOKE JAMIESON: Thank m ch. STEVE BATY: I'm ck n in ha e e in he e. Tha e la ne a nd hel ing he , and ha ' f en a eall g d a hel el e . Teaching he e le and men ing and c aching he e le i a g d a c alli e n hinking an a . The he ne, I i h hi a ad ice ha m e e le g m ch ea lie in hei ca ee , hich i ha ' e ne e g ing nail me hing he fi ime d i . Y ' e nl g ing ge be e e ime and l king f a ac all ge g d feedback i a c i ical a f in ha a ell. Y can k a ge e be e a ha ' e d ing b ha feedback i c i ical life kill. BROOKE JAMIESON: Ab l el . I didn' he lide in hi b hen I e en f a e de el e a ell, I ha ed he nd f m n 

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 82 ice, I ill f d . The a e en hen eall can' and n ice and ' e ne g in f n f e le i ec d elf, b n mbe , an c ibe i and in ead a he ac al d ' e a ing and hen d n' ha e l k in elf and ha ' fine. Y 'll n ice diffe en a e n , ma be al a end en ence he ame a , ma be aid me hing ha a eall clea and an be able i e d n h aid i and an d he ame ne ime. The e' man a im e f m he c mf f n m. The e' l f i n . STEVE BATY: One he h bi f ad ice e f en e hen e' e gi ing e a a i n i ec d hem, and f n benefi , b n m ch ec d ha e aid in he e en a i n i elf, b ha e i n came in e n e he e en a i n and h e an e ed hem. And ha can hen be ed i e a e he e en a i n ne ime cl e an b i ga in he e en a i n. S if ha e i n kee c ming can add e i eem i el a he han lea ing he e en a i n and ha ing ha e i n c me and ha ing an e i . BROOKE JAMIESON: The e' eall g d inf ma i n can ha e e ime. If ' e n l king f hi inf ma i n 'll hink he e' n hing c ming in. I he e' all f feedback da a. STEVE BATY: Thank m ch B ke. O la e en a i n cl e da c me f m a g f e le, and I call i a g . The e a e f e en e ab c me nline. We ha e Pa l and Bec f m Meld S di and e ha e Sean and Pe a f m In ideO In i e. Hell , hell , hell . And Sean, hell . H i e e b d ?