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Mobile HTML5:
myths and prejudices
by Maxim Babichev
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I want to play
immediately!
Newly discovered era:
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In-app gaming
• gaming platforms within mobile
applications
• closely connected to the social graph
• allow users to interact with one
another
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In-app gaming
HTML5 is the technology that
creates games
People understand “HTML5 game” in
different ways:
• games within the app
• WAP RPG
• mobile web-games
• portal projects monetized with pre-rolls
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In-app gaming
Will your project’s retention come
down if it is launched as a standalone
game outside a social application?
If the impact is insignificant, then a
project in this form is not ideal for in-
app gaming.
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Few engines support
HTML5
Fear #1
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and more…
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How can a game be
designed if the platform
format is unclear?
Fear #2
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It is unclear which
genres are good, thus
my game may not be
good
Fear #3
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All genres are suitable
Casual Midcore Hardcore
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Games are somehow
not promoted
Fear #4
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Only the best projects will be launched
TOP GAMES
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There is no money in
in-app gaming
Fear #5
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Payment is simply a matter of habit and time
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Many people will come,
but retention will be low
Fear #6
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Many tools for retaining and returning users
Notifications Requests Invitations
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The uncertain future
of HTML5 games
Fear #7
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The amount of in-app gaming platforms is growing
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