Natalie Portier, Appodeal - Speaker Deck

Natalie Portier, Appodeal

Speaker Deck

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SECOND PRICE AUCTION 1 2 3 $1 $2.50 $5

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SECOND PRICE AUCTION 1 2 3 $1 $2.50 $5 WINNING   BID

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SECOND PRICE AUCTION 1 2 3 $1 $2.50 $2.51 ACTUAL  PRIZE

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  Advertisers  DSP DSP DSP Ad Exchange Ad Exchange Ad Network Ad Network SSP Publishers Ad Server Users SSP Ad Network AD EXCHANGE

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AD NETWORKS Traditional Waterfall

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DOUBLE DIPPING 30% 70% Ad Exchange Rev Share To Publishers 10% Buyer’s Fee

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APPODEAL TO THE RESCUE Combatting Second Price Auctions

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APPODEAL TO THE RESCUE Flat  Waterfall

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NO EXTRA FEE APPODEAL TO THE RESCUE Appodeal’s Ad Exchange 10% Buyer’s Fee

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APPODEAL TO THE RESCUE Parallel Bidding

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THANK YOU! www.appodeal.com