Natalie Portier, Appodeal

Ad234dd95cba9583d22026dcbb44ce9a?s=47 wnconf
December 11, 2018

Natalie Portier, Appodeal

Why AdTech Is Unfair to Publishers and How to Take Back Control

(White Nights Conference Moscow 2018)
The official conference website — http://wnconf.com

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wnconf

December 11, 2018
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Transcript

  1. SECOND PRICE AUCTION 1 2 3 $1 $2.50 $5

  2. SECOND PRICE AUCTION 1 2 3 $1 $2.50 $5 WINNING

    
 BID
  3. SECOND PRICE AUCTION 1 2 3 $1 $2.50 $2.51 ACTUAL


    PRIZE
  4. 
 Advertisers
 DSP DSP DSP Ad Exchange Ad Exchange Ad

    Network Ad Network SSP Publishers Ad Server Users SSP Ad Network AD EXCHANGE
  5. AD NETWORKS Traditional Waterfall

  6. DOUBLE DIPPING 30% 70% Ad Exchange Rev Share To Publishers

    10% Buyer’s Fee
  7. APPODEAL TO THE RESCUE Combatting Second Price Auctions

  8. APPODEAL TO THE RESCUE Flat
 Waterfall

  9. NO EXTRA FEE APPODEAL TO THE RESCUE Appodeal’s Ad Exchange

    10% Buyer’s Fee
  10. APPODEAL TO THE RESCUE Parallel Bidding

  11. THANK YOU! www.appodeal.com