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Use RTCDP to take advantage of untapped data sources across your
organization for more complete profiles and more precise personalization
Marketo Engage Data
Pre-sales Data (Known)
• Known Customer Data (Email, etc.)
• Campaign Activity Data
• Integrated CRM Data
• Lead Qualification Data
• Account Qualification Data
• Website & Landing Pages Activity
Additional Data Sources
Pseudonymous Data
• Pseudonymous Activity Data from any
channel or tool
Post-Sales Data
• eCom & Transactional Data (POS,
Purchases, etc.)
• Product Adoption Data (Product Usage,
etc.)
• Customer Service Data (Call Center,
Support, Sentiment, etc.)
• Operational Data (Shipping, etc…)
• Offline Data (In-person, Geo-location)
• Regulated Data (Data requiring strict
policies)
• Loyalty System Data (Points, Status,
rewards, redemption, etc.)
Adobe Real-Time CDP,
B2B Edition
Governance
Lead &
Account Segmentation
(Batch, Streaming, Edge)
Identity
Real-time Lead
& Account Profiles
AI/ML
XDM