Redefining SEO in the New Era of Traffic Generation - Speaker Deck

Redefining SEO in the New Era of Traffic Generation

by Szymon Słowik

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Redefining SEO in the New Era of Traffic Generation Analytics, Attribution, Branding, and Integrating Emerging Channels into Marketing Strategies SEO Estonia 2025 Szymon Slowik

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Let’s do some business (This slide wasn’t part of the talk) My agency offers full-stack SEO services + suplementary or stand-alone PPC, content & UX services. Visit takaoto.pro/en. We specialize in e-commerce (including international SEO) and campaigns for industry, tech, B2B. Contact me to consult SEO projects, solve strategic issues: szymonslowik.com

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit Quora TikTok YouTube Instagram

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ETH-Bibliothek Zürich, Bildarchiv / Fotograf: Comet Photo AG (Zürich) / Com_C13-035-006 / CC BY-SA 4.0, CC BY-SA 4.0, via Wikimedia Commons

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SEO UX Data science AI Analytics Coding PPC Copywriting Marketing

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https://patents.google.com/patent/US20230267277A1/

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Indexability, content & links Indexability, content & links EEAT, TF-IDF, QDF, MUM, Effort Score, pageEmbeddings

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The business hates SEO jargon!

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Don’t make your client feel stupid or anxious!

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KEEP IT SIMPLE!

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indexable → parsable content → keyword oriented, problem oriented links → less about the scale, more about the relevance, context and uniqueness

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indexable → parsable content → keyword oriented, problem oriented links → less about the scale, more about the relevance, context and uniqueness

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indexable → parsable content → keyword oriented, problem oriented links → less about the scale, more about the relevance, context and uniqueness

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Rainbows and unicorns?

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budget estimations? competitive analysis? conversion attribution? Sales issues:

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34,5%

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59,7%

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20th century marketing: branding customer journey mapping touchpoints & painpoints

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Switch from clicks in browser to clicks in minds!

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1) Commercial query 2) Click (Google/organic) 3) Add to basket 4) Pay

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Better search experience → demand

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TOFU content will drive less clicks...

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middle of the funnel a vs b advantages of a best xyz solution for abc rankings reviews listicles parasiteSEO case studies

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Stimulate branded search!

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affiliate didn’t go well? ecommerce? manufacturers? Think about the business model

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Avalanche technique in SEO & sales

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optimize your team future roles in SEO delegate automate Optimize your business

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Don’t waste time for clients with low quality product and bad customer care...

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Short-term ROI focus on LTV

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Are you a Jack of all trades?

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https://goamplify.co.uk/blog/adhd-in-marketing/ 38%

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Thanks for your attention

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linkedin.com/in/szymonslowik/