Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Redefining SEO in the New Era of Traffic Genera...

Avatar for Szymon Szymon
July 21, 2025
Marketing & SEO
1
8

Redefining SEO in the New Era of Traffic Generation

Redefining SEO in the New Era of Traffic Generation: Analytics, Attribution, Branding, and Integrating Emerging Channels into Marketing Strategies

These are slides from my talk on SEO Estonia 2025 conference in Tallinn.

Avatar for Szymon

Szymon

July 21, 2025
Tweet

More Decks by Szymon

See All by Szymon
Tactical Approach To Link Building (SEO Mastery Summit 2024 talk): reverse engineering & sponsored articles
Avatar for Szymon szymonslowik
0
65
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
Avatar for Szymon szymonslowik
0
740

Other Decks in Marketing & SEO

See All in Marketing & SEO
The lazy SEO's guide: practical automations for great results
Avatar for Frank van Dijk frankvandijk
0
110
0-Click SEO. How to optimize for visibility, awareness and memorability.
Avatar for gianluca fiorelli gfiorelli1
0
210
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
Avatar for Joao Filipe Pereira joao_f_pereira
1
330
Unlocking SEO wins with Cloudflare workers: no devs required!
Avatar for Chris Lever chrisleverseo
1
360
The State of Global 
E-commerce SEO - How to Maximize Visibility 
& Trends to Watch #IntSS
Avatar for Aleyda Solis aleyda
2
580
Crafting winning internal linking strategies
Avatar for Silvia Martin smp_seo
1
460
The Rise of DIY SEO: How AI Makes Building Your Own SEO Tools Easier Than Ever
Avatar for Hans van Gent hansvangent
0
100
SEO-Meetup-Hamburg - PageSpeed von Max Böhme - 2025-04-28
Avatar for Max Böhme maxboehme
2
280
End of SEO as We Know It (SMX Advanced Version)
Avatar for Michael King ipullrank
1
3.3k
The Keys for SEO Success Now: What it Takes and How To Tackle Challenges
Avatar for Aleyda Solis aleyda
0
290
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
Avatar for Chris Lever chrisleverseo
0
110
How Search Happens: Before & After you Click Enter @ SearchAfricon
Avatar for davetheseo davetheseo
0
130

Featured

See All Featured
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
53
2.9k
A better future with KSS
Avatar for Kyle Neath kneath
238
17k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
8
850
The Web Performance Landscape in 2024 [PerfNow 2024]
Avatar for Tammy Everts tammyeverts
8
710
CSS Pre-Processors: Stylus, Less & Sass
Avatar for Bermon Painter bermonpainter
357
30k
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
282
13k
Code Review Best Practice
Avatar for Trisha Gee trishagee
69
19k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
Building Flexible Design Systems
Avatar for Yesenia Perez-Cruz yeseniaperezcruz
328
39k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
29
5.4k
[RailsConf 2023] Rails as a piece of cake
Avatar for Vladimir Dementyev palkan
55
5.7k

Transcript

  1. Redefining SEO in the New Era of Traffic Generation Analytics,

    Attribution, Branding, and Integrating Emerging Channels into Marketing Strategies SEO Estonia 2025 Szymon Slowik

  2. Let’s do some business (This slide wasn’t part of the

    talk) My agency offers full-stack SEO services + suplementary or stand-alone PPC, content & UX services. Visit takaoto.pro/en. We specialize in e-commerce (including international SEO) and campaigns for industry, tech, B2B. Contact me to consult SEO projects, solve strategic issues: szymonslowik.com
  3. None

  4. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  5. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  6. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  7. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  8. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  9. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  10. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  11. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  12. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  13. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  14. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram

  15. AI Overviews AI mode Gemini ChatGPT Bing Perplexity Copilot Reddit

    Quora TikTok YouTube Instagram
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None

  22. ETH-Bibliothek Zürich, Bildarchiv / Fotograf: Comet Photo AG (Zürich) /

    Com_C13-035-006 / CC BY-SA 4.0, CC BY-SA 4.0, via Wikimedia Commons

  23. SEO UX Data science AI Analytics Coding PPC Copywriting Marketing

  24. None
  25. None
  26. None
  27. None

  28. https://patents.google.com/patent/US20230267277A1/

  29. Indexability, content & links Indexability, content & links EEAT, TF-IDF,

    QDF, MUM, Effort Score, pageEmbeddings

  30. The business hates SEO jargon!

  31. Don’t make your client feel stupid or anxious!

  32. KEEP IT SIMPLE!

  33. indexable → parsable content → keyword oriented, problem oriented links

    → less about the scale, more about the relevance, context and uniqueness

  34. indexable → parsable content → keyword oriented, problem oriented links

    → less about the scale, more about the relevance, context and uniqueness

  35. indexable → parsable content → keyword oriented, problem oriented links

    → less about the scale, more about the relevance, context and uniqueness

  36. Rainbows and unicorns?

  37. None

  38. budget estimations? competitive analysis? conversion attribution? Sales issues:

  39. 34,5%

  40. None
  41. None

  42. 59,7%

  43. None
  44. None
  45. None
  46. None
  47. None

  48. 20th century marketing: branding customer journey mapping touchpoints & painpoints

  49. Switch from clicks in browser to clicks in minds!

  50. None

  51. 1) Commercial query 2) Click (Google/organic) 3) Add to basket

    4) Pay
  52. None

  53. Better search experience → demand

  54. None

  55. TOFU content will drive less clicks...

  56. middle of the funnel a vs b advantages of a

    best xyz solution for abc rankings reviews listicles parasiteSEO case studies

  57. Stimulate branded search!

  58. None
  59. None
  60. None

  61. affiliate didn’t go well? ecommerce? manufacturers? Think about the business

    model

  62. Avalanche technique in SEO & sales

  63. optimize your team future roles in SEO delegate automate Optimize

    your business

  64. Don’t waste time for clients with low quality product and

    bad customer care...

  65. Short-term ROI focus on LTV

  66. Are you a Jack of all trades?

  67. None
  68. None

  69. https://goamplify.co.uk/blog/adhd-in-marketing/ 38%

  70. None

  71. Thanks for your attention

  72. linkedin.com/in/szymonslowik/