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3 SEO Strategies
for Building a Bigger
Online Community
PRESENTED BY: AMANDA GORMAN
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WordPress
Community:
An entity where connection is
democratized and ideas are
made tangible.
COMMUNITY = CONNECTION
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Tending to Your Garden
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How do we build a bigger online
community?
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Keyword Research: Be Intentional
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Knowing the keywords
you want to rank for
The Core Concept of Keyword Research
Knowing the keywords
that are being searched
VS
“Empathy is the starting point for creating a community
and taking action. It is the impetus for creating change.”
- Max Carver
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Keyword Research: Seed Keywords
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Keyword Research:
Working with Seed Keywords to Build Your List
● What are your Seed Keywords?
○ Your brand name
○ Your products or services
○ Consider all possible scenarios
○ Braindump words associated with your site
Ex. Garden Center
GARDEN
SUPPLY
GARDENING
GIFTS
BACKYARD
LANDSCAPING
GARDENING
TIPS
CONTAINER
GARDENING
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Keyword Research: Working with Seed Keywords
to Build Your List
Tools:
Objective:
tap into long-tail keyword
phrases that are specific to
your audience, their needs,
desires and pain-points.
Seed Keyword + Modifier
= Long-tail Keyword
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Enter your keyword findings into Google Keyword Planner
Keyword Research: Google Keyword Planner & The Doc
● Keyword
● Clicks
● Impressions
● Cost
● Click Through Rate
● Average CPC
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Competitor Analysis: Be Aware
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Download the MozBar to
analyze SERPs
Step 1
Step 2 Search your keyword and check
Page & Domain Authority
Competitor Analysis: Understanding Authority
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● Pages with <20 PA and DA
● Ezine Articles
● Yahoo! Answers
● Ehow.com
● Buzzle
● Squidoo Lenses
Competitor Analysis: Find the Low Hanging Fruit
● HubPages
● Ebay
● WordPress.com
● Blogspot (or other free blog)
● Spammy press release sites
1. Enter keyword in Google
2. Look for one or more below
3. Review quality of content
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Keyword
Searched:
“gardening
tips”
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Keyword
Searched:
“vegetable
gardening
tips for
beginners”
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Content Writing: Build Trust
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Content Writing: Tips for Success
● Write freely first.
● Use your target keyword at the beginning.
● Keep your sentences concise.
● Include images, charts, videos, and lists.
● Create comprehensive content!
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Content Writing:
Improve Click-Through Rate
● Use Quora & Udemy for structure clues & to confirm value
● Add modifiers to your titles:
● Include Bucket Brigades:
● Here’s the deal:
● Now:
● What’s the bottom line?
● You might be wondering:
● “How to…”
● The current year
● Review
● Best
● Fast
● This is crazy:
● It gets better/worse:
● But here’s the kicker:
● Want to know the best part?
● Checklist
● Guide
● Tips
● Easy
● Simple
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The better we understand our
audience, the better serve them.
When we serve our people well,
we build a community for life.
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My Current Favorite Resources for SEO & Life
● On Customer Intimacy:
https://www.helpscout.net/blog/customer-intimacy/
● Top 25 Places to Learn SEO:
https://www.searchenginejournal.com/seo-101/best-seo-resources/
● Sleep is important:
https://www.youtube.com/watch?v=pwaWilO_Pig
● 12 Rules for Life by Jordan Peterson:
https://www.youtube.com/watch?v=pwaWilO_Pig
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THANK YOU!
Slides:
https://speakerdeck.com/amandagorman/3-seo-strategies-for-building-a-bigger-online-c
ommunity
@amandagormn
[email protected]
Blog Post: amandagorman.com