3 SEO Strategies for Building a Bigger Online Community

Building up our online community means that we’ll earn more traffic, higher rankings, more engagement and high conversions. But what does it take to do this?

In building up our community online, we must understand deeply the role we play and the value we have to offer our people.

Are you looking to change the world and build up your communities in the process and use your creativity to make it happen? SEO can be a blueprint for your creativity.

SEO strategy is a process that focuses us in on the specific, powerful actions we need to take in order to reach our goals. We learn more about ourselves, our businesses, and our audiences in the practice of SEO.

We’ll cover three basic principles of building a community that we must tap into to be successful. We must:

Be intentional.
Be Aware.
Build Trust.

We’ll do this by using these 3 SEO strategies:

Keyword Research (being intentional with our ideas, our foundation of creativity)
Competitor Analysis (being aware of our industry, what’s going on in our niche and how we fit into the mix)
Content Writing (building trust by becoming an authority in our area of expertise, loyalty)

We'll walk through each of these strategies to develop a narrowed focus in on what we need to be working on, right now, to begin building our online community. You’ll walk away with actionable steps to apply immediately.

Transcript

1. 3 SEO Strategies for Building a Bigger Online Community PRESENTED BY: AMANDA GORMAN
2. WordPress Community: An entity where connection is democratized and ideas are made tangible. COMMUNITY = CONNECTION
3. Tending to Your Garden
4. How do we build a bigger online community?
5. Keyword Research: Be Intentional
6. Knowing the keywords you want to rank for The Core Concept of Keyword Research Knowing the keywords that are being searched VS “Empathy is the starting point for creating a community and taking action. It is the impetus for creating change.” - Max Carver
7. Keyword Research: Seed Keywords
8. Keyword Research: Working with Seed Keywords to Build Your List • What are your Seed Keywords? ◦ Your brand name ◦ Your products or services ◦ Consider all possible scenarios ◦ Braindump words associated with your site Ex. Garden Center GARDEN SUPPLY GARDENING GIFTS BACKYARD LANDSCAPING GARDENING TIPS CONTAINER GARDENING
10. Keyword Research: Working with Seed Keywords to Build Your List Tools: Objective: tap into long-tail keyword phrases that are specific to your audience, their needs, desires and pain-points. Seed Keyword + Modifier = Long-tail Keyword
12. Enter your keyword findings into Google Keyword Planner Keyword Research: Google Keyword Planner & The Doc • Keyword • Clicks • Impressions • Cost • Click Through Rate • Average CPC
15. Competitor Analysis: Be Aware
16. Download the MozBar to analyze SERPs Step 1 Step 2 Search your keyword and check Page & Domain Authority Competitor Analysis: Understanding Authority
17. • Pages with <20 PA and DA • Ezine Articles • Yahoo! Answers • Ehow.com • Buzzle • Squidoo Lenses Competitor Analysis: Find the Low Hanging Fruit • HubPages • Ebay • WordPress.com • Blogspot (or other free blog) • Spammy press release sites 1. Enter keyword in Google 2. Look for one or more below 3. Review quality of content
18. Keyword Searched: “gardening tips”
19. Keyword Searched: “vegetable gardening tips for beginners”
20. Content Writing: Build Trust
21. Content Writing: Tips for Success • Write freely first. • Use your target keyword at the beginning. • Keep your sentences concise. • Include images, charts, videos, and lists. • Create comprehensive content!
22. Content Writing: Improve Click-Through Rate • Use Quora & Udemy for structure clues & to confirm value • Add modifiers to your titles: • Include Bucket Brigades: • Here’s the deal: • Now: • What’s the bottom line? • You might be wondering: • “How to…” • The current year • Review • Best • Fast • This is crazy: • It gets better/worse: • But here’s the kicker: • Want to know the best part? • Checklist • Guide • Tips • Easy • Simple
23. The better we understand our audience, the better serve them. When we serve our people well, we build a community for life.
24. My Current Favorite Resources for SEO & Life • On Customer Intimacy: https://www.helpscout.net/blog/customer-intimacy/ • Top 25 Places to Learn SEO: https://www.searchenginejournal.com/seo-101/best-seo-resources/ • Sleep is important: https://www.youtube.com/watch?v=pwaWilO_Pig • 12 Rules for Life by Jordan Peterson: https://www.youtube.com/watch?v=pwaWilO_Pig
25. THANK YOU! Slides: https://speakerdeck.com/amandagorman/3-seo-strategies-for-building-a-bigger-online-c ommunity @amandagormn amanda@givewp.com Blog Post: amandagorman.com