Promoting Web Accessibility with Organizational Vision

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Promoting Web Accessibility With Organizational Vision Daisuke Kobayashi (Cybozu, inc) Yuta Saito (Cybozu, inc) CSUN 2019 Assistive Technology Conference March 15, 2019

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URL of this Presentation http://bit.ly/cy-csun2019

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Presenters ▌2012: Started my career as a programmer ▌2014: Saw the usability test for people with low vision ▌2018: Became Accessibility expert Daisuke Kobayashi Accessibility Expert Cybozu,inc

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Presenters ▌I'm involved in user research and user centered design ▌We design and develop 'Groupware' Yuta Saito UX Researcher Cybozu,inc

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▌Especially in Japan, it is difficult to promote web accessibility. ▌The current situation in Japan. Topic 1/3 The difficulty of promoting web accessibility

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▌Organizational vision is going to be a key theme. Topic 2/3 What is important for promoting web accessibility?

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▌Seminars and Workshops to promote web accessibility. Topic 3/3 How we promote web accessibility?

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Topics The difficulty of promoting web accessibility What is important for promoting web accessibility? How we promote web accessibility?

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Do you promote accessibility? If so, how?

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Ways to promote web accessibility Let's try to empathize with people with disabilities and the elderly. Letʼs make it compatible with every kind of devices!

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Legal Risk

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Many countries have been establishing laws & policy

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ADA Web Accessibility-Related Lawsuits 2285 2016 2017 2018 814 2015 262 57 https://www.adatitleiii.com/2017/08/website-accessibility-lawsuit-filings-still-going-strong/

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Lawsuits and litigations become total risks

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Guidelines Laws How about Japan?

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Guidelines Laws How about Japan? They are not effective…

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JIS = Japanese Industrial Standards JIS-X 8341-3

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▌Created in 2004 ▌Got similar to WCAG 2.0 in 2016 l 3 Levels (A, AA, AAA) JIS-X 8341-3 JIS-X 8341-3 WCAG 2.0 =

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Law of web accessibility in Japan ▌Act for Eliminating Discrimination against Persons with Disabilities ▌Enforced in April 2016. https://www8.cao.go.jp/shougai/suishin/law_h25-65.html

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▌Must make websites accessible. ▌Some institutions don't make websites accessible. ▌They are not follow JIS-X 8341-3. ▌There has never been any single lawsuits. Legal binding force is very weak… Public institution

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▌There is NO penalty. ▌Only an obligation to make best efforts. ▌There has never been any single lawsuits. Legal binding force is very weak… Private enterprise

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Reasonable Accommodation

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How do you promote web accessibility without explaining any legal risk?

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To help minorities Web accessibility is very essential to help minorities regardless of whether there is a law or not!

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By any device Web accessibility is important for everyone to get information by any device.

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Our main targets are not people with disabilities Not make everyone feel empathy

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Accessibility is of lower priority than other features. Not make everyone feel empathy

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The Difficulty of promoting web accessibility Most of the members on the team are not corporative. Accessibility has not even incorporated into dev process. People do not value the importance of accessibility.

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What is important for promoting web accessibility?

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Organizations have their own vision Organization Vision Action

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Translate Accessibility into organizational Vision Accessibility Vision

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just to the people with disabilities

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Accessibility = Access + Ability Original Meaning

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What does it mean? Access

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Access = Products / Service ???

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What are your users accessing by accessing your products? Ask yourselves

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Case of our company

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Our companyʼs product Messages Files Schedule Workflow Meeting Groupware

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Our companyʼs product Messages Files Schedule Workflow Meeting Groupware

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Our companyʼs vision To spread good teamwork in the society

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How should they interact? Accessibility Our Vision

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What are our users accessing by accessing our products? Ask ourselves

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User Groupware

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User Purpose ? Groupware

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User Groupware Team

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define accessibility as an ability to access to products. NO

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define accessibility as an ability to access to teams.

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Respect users who want to access to teams.

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Not just about law and regulations Not just about multi-device Not just about the people with disabilities

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Accessibility is about achieving our vision

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How to spread the translation to your organization?

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Programmer QA Engineer Designer Product Manager Accessibility! When I first started trying to promote accessibility

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Programmer QA Engineer Designer Product Manager Accessibility! When I first started trying to promote accessibility • Members were not aware of how important accessibility is. • Some people had even never heard of the word “accessibility”.

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▌In our company, we all use our groupware. ▌Good place to spread my thought. Posting blogs on our groupware

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▌An Introduction of screen reader ▌How our competitors face with the accessibility ▌Relationship between web accessibility and our vision I posted many blogs

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In-house seminars and workshops 本の写真を⼊れる

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▌Accessibible Coding & Accessible Design ▌How to check accessibility ▌How to use screen readers ▌simple web accessibility autits ▌... We provided many accessibility training

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In-house workshops and seminars 本の写真を⼊れる Accessible Techniques Why Accessibility is Important

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Usability Testing by the people with disabilities

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Usability Testing by the people with disabilities Find Accessibility Problems Clarify the gap between our vision and the reality

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HR Development Team Marketing Team HR Team Sales Team

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A lot of members started to have an empathy “It really made me want to find what I can do for letting everyone on a planet earth access to their team”. 「世界中の⼈がチームにアクセスできるように⾃分ができること」をこれから⾒つけていきたいと⼼から思いました︕ Voice from workshop

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A lot of members started to have an empathy “I think the idea that users are not accessing our software, they are accessing their teams is something we should never forget.” 「グループウェアにアクセスするのが⽬的ではなく、「すべてのユーザ」がチームにアクセスすることが⽬的であるという考え⽅は、絶対に忘れないようにしたいと感じました。」 Voice from workshop

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Programmer QA Engineer Designer Product Manager Accessibility! We became one team Sufficient amount of people have an empathy for accessibility

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Programmer QA Engineer Designer Product Manager Accessibility! We became one team Accessibility! Accessibility! Some members actively helped us promote accessibility

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Mob programing Key persons improved the team by sharing the knowledge

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Find problems in an earlier stage at lower costs Check the problems at every step in dev process Design Testing Requirement Definition Implementing Because many team members understand the value of accessibility

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Accessibility is regarded as an important value https://garoon.cybozu.co.jp/support/design/ 3 design concepts Accessibility has become one of the concepts when renewing the product.

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Programmer QA Engineer Designer Product Manager Accessibility! Many members having an empathy for accessibility Accessibility! Accessibility!

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Importance of Organizational Vision More and more team members become corporative Accessibility can be considered by everyone as an important process in the development flow. Accessibility regards one of the most important values for everyone.