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Promoting Web Accessibility with Organizational Vision

Promoting Web Accessibility with Organizational Vision

CSUN 2019
- Daisuke Kobayashi (Cybozu, Inc.)
- Yuta Saito (Cybozu, Inc.)

Daisuke Kobayashi

March 15, 2019
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  1. Promoting Web Accessibility
    With Organizational Vision
    Daisuke Kobayashi (Cybozu, inc)
    Yuta Saito (Cybozu, inc)
    CSUN 2019 Assistive Technology Conference
    March 15, 2019

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  2. URL of this Presentation
    http://bit.ly/cy-csun2019

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  3. Presenters
    ▌2012: Started my career as a programmer
    ▌2014: Saw the usability test for people with low vision
    ▌2018: Became Accessibility expert
    Daisuke Kobayashi
    Accessibility Expert
    Cybozu,inc

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  4. Presenters
    ▌I'm involved in user research and user centered design
    ▌We design and develop 'Groupware'
    Yuta Saito
    UX Researcher
    Cybozu,inc

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  5. ▌Especially in Japan, it is difficult to promote web accessibility.
    ▌The current situation in Japan.
    Topic 1/3
    The difficulty of promoting web accessibility

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  6. ▌Organizational vision is going to be a key theme.
    Topic 2/3
    What is important for promoting web accessibility?

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  7. ▌Seminars and Workshops to promote web accessibility.
    Topic 3/3
    How we promote web accessibility?

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  8. Topics
    The difficulty of promoting web accessibility
    What is important for promoting web accessibility?
    How we promote web accessibility?

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  9. Do you promote accessibility?
    If so, how?

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  10. Ways to promote web accessibility
    Let's try to empathize with people
    with disabilities and the elderly.
    Letʼs make it compatible
    with every kind of devices!

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  11. Legal Risk

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  12. Many countries have been establishing
    laws & policy

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  13. ADA Web Accessibility-Related Lawsuits
    2285
    2016
    2017
    2018
    814
    2015
    262
    57
    https://www.adatitleiii.com/2017/08/website-accessibility-lawsuit-filings-still-going-strong/

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  14. Lawsuits and litigations
    become total risks

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  15. Guidelines Laws
    How about Japan?

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  16. Guidelines Laws
    How about Japan?
    They are not effective…

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  17. JIS = Japanese Industrial Standards
    JIS-X 8341-3

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  18. ▌Created in 2004
    ▌Got similar to WCAG 2.0 in 2016
    l 3 Levels (A, AA, AAA)
    JIS-X 8341-3
    JIS-X
    8341-3
    WCAG
    2.0
    =

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  19. Law of web accessibility in Japan
    ▌Act for Eliminating Discrimination
    against Persons with Disabilities
    ▌Enforced in April 2016.
    https://www8.cao.go.jp/shougai/suishin/law_h25-65.html

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  20. ▌Must make websites accessible.
    ▌Some institutions don't make websites accessible.
    ▌They are not follow JIS-X 8341-3.
    ▌There has never been any single lawsuits.
    Legal binding force is very weak…
    Public institution

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  21. ▌There is NO penalty.
    ▌Only an obligation to make best efforts.
    ▌There has never been any single lawsuits.
    Legal binding force is very weak…
    Private enterprise

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  22. Reasonable Accommodation

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  23. How do you promote
    web accessibility
    without explaining any legal risk?

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  24. To help minorities
    Web accessibility is very essential to
    help minorities regardless of whether
    there is a law or not!

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  25. By any device
    Web accessibility is important for
    everyone to get information by
    any device.

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  26. Our main targets are not
    people with disabilities
    Not make everyone feel empathy

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  27. Accessibility is of lower priority
    than other features.
    Not make everyone feel empathy

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  28. The Difficulty of promoting web accessibility
    Most of the members on the team
    are not corporative.
    Accessibility has not even
    incorporated into dev process.
    People do not value the importance
    of accessibility.

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  29. What is important for
    promoting web accessibility?

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  30. Organizations have their own vision
    Organization
    Vision
    Action

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  31. Translate Accessibility into organizational Vision
    Accessibility Vision

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  32. just to the people with disabilities

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  33. Accessibility = Access + Ability
    Original Meaning

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  34. What does it mean?
    Access

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  35. Access = Products / Service ???

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  36. What are your users accessing
    by accessing your products?
    Ask yourselves

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  37. Case of our company

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  38. Our companyʼs product
    Messages Files Schedule Workflow Meeting
    Groupware

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  39. Our companyʼs product
    Messages Files Schedule Workflow Meeting
    Groupware

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  40. Our companyʼs vision
    To spread good teamwork
    in the society

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  41. How should they interact?
    Accessibility Our Vision

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  42. What are our users accessing
    by accessing our products?
    Ask ourselves

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  43. User Groupware

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  44. User Purpose
    ?
    Groupware

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  45. User Groupware Team

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  46. define accessibility
    as an ability to access to products.
    NO

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  47. define accessibility
    as an ability to access to teams.

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  48. Respect users
    who want to access to teams.

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  49. Not just about law and regulations
    Not just about multi-device
    Not just about the people with disabilities

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  50. Accessibility is about
    achieving our vision

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  51. How to spread the translation
    to your organization?

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  52. Programmer
    QA Engineer
    Designer
    Product
    Manager
    Accessibility!
    When I first started trying to promote accessibility

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  53. Programmer
    QA Engineer
    Designer
    Product
    Manager
    Accessibility!
    When I first started trying to promote accessibility
    • Members were not aware of how important
    accessibility is.
    • Some people had even never heard of the word
    “accessibility”.

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  54. ▌In our company, we all use our groupware.
    ▌Good place to spread my thought.
    Posting blogs on our groupware

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  55. ▌An Introduction of screen reader
    ▌How our competitors face with the accessibility
    ▌Relationship between web accessibility and our vision
    I posted many blogs

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  56. In-house seminars and workshops
    本の写真を⼊れる

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  57. ▌Accessibible Coding & Accessible Design
    ▌How to check accessibility
    ▌How to use screen readers
    ▌simple web accessibility autits
    ▌...
    We provided many accessibility training

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  58. In-house workshops and seminars
    本の写真を⼊れる
    Accessible Techniques
    Why Accessibility is Important

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  59. Usability Testing by the people with disabilities

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  60. Usability Testing by the people with disabilities
    Find Accessibility Problems
    Clarify the gap between our vision and the reality

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  61. HR
    Development
    Team
    Marketing
    Team
    HR
    Team
    Sales
    Team

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  62. A lot of members started to have an empathy
    “It really made me want to find what I can do for letting
    everyone on a planet earth access to their team”.
    「世界中の⼈がチームにアクセスできるように ⾃分ができること」をこれから⾒
    つけていきたいと⼼から思いました︕
    Voice from workshop

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  63. A lot of members started to have an empathy
    “I think the idea that users are not accessing our software,
    they are accessing their teams is something we should
    never forget.”
    「グループウェアにアクセスするのが⽬的ではなく、「すべてのユーザ」がチーム
    にアクセスすることが⽬的であるという考え⽅は、絶対に忘れないようにした
    いと感じました。」
    Voice from workshop

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  64. Programmer
    QA Engineer
    Designer
    Product Manager
    Accessibility!
    We became one team
    Sufficient amount of people have an empathy for accessibility

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  65. Programmer
    QA Engineer
    Designer
    Product Manager
    Accessibility!
    We became one team
    Accessibility!
    Accessibility!
    Some members actively helped us promote accessibility

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  66. Mob programing
    Key persons improved the team by sharing the knowledge

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  67. Find problems in an earlier stage at lower costs
    Check the problems at every step in dev process
    Design Testing
    Requirement
    Definition
    Implementing
    Because many team members understand the value of accessibility

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  68. Accessibility is regarded as an important value
    https://garoon.cybozu.co.jp/support/design/
    3 design concepts
    Accessibility has become one of the concepts when renewing the product.

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  69. Programmer
    QA Engineer
    Designer
    Product Manager
    Accessibility!
    Many members having an empathy for accessibility
    Accessibility!
    Accessibility!

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  70. Importance of Organizational Vision
    More and more team members become
    corporative
    Accessibility can be considered by everyone as
    an important process in the development flow.
    Accessibility regards one of the most important
    values for everyone.

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  71. We can overcome
    the lack of legal binding

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  72. What are your users accessing
    by accessing your products?

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  73. Promote Web Accessibility
    With Your Organizationʼs Vision

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