Redesign Your Design Thinking

by J Cornelius

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J Cornelius / / @jc Redesign Your Design Thinking Prototypes, Process, and Play - Chicago, 2015

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J Cornelius / / @jc Outputs over Outcomes Assets over Impacts Technology over Humans

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J Cornelius / / @jc We’ve been making things to make our own lives easier. Has it helped the everyman? We’re doing too much navel-gazing. – Aaron Gustafson

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J Cornelius / / @jc We suﬀer from Design Myopia

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J Cornelius / / @jc Redesign the way we think about design.

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J Cornelius / / @jc

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J Cornelius / / @jc We need to intelligently alternate between innovation and optimization, as both are required to design great user experiences. – Joshua Porter

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J Cornelius / / @jc Dominant Patterns? https://www.ﬂickr.com/photos/ghholt/3513156842 Are we slaves to the

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J Cornelius / / @jc https://www.ﬂickr.com/photos/29988733@N04/9394196516/

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J Cornelius / / @jc http://www.corbisimages.com/ WTF?!

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J Cornelius / / @jc Bandwagon Eﬀect …the rate of uptake of beliefs, ideas, fads, and trends increases the more that they have already been adopted by others. https://en.wikipedia.org/wiki/Bandwagon_effect

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J Cornelius / / @jc Well-travelled Road Bias Unknown Route Estimate Known Route Estimate Time Deviation More Less Distance Actual

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J Cornelius / / @jc Ask: Are we following design trends and using comfortable tools… …or is this the best solution for this project, in this place, in this time?

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J Cornelius / / @jc Our minds work better when they’re open. Do we need to use the latest tools?

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J Cornelius / / @jc What if the unsexy way is the best way?

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J Cornelius / / @jc The Right Problem? Are we solving

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J Cornelius / / @jc Survivorship Bias The logical error of concentrating on the people or things that "survived" some process and inadvertently overlooking those that did not because of their lack of visibility.

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J Cornelius / / @jc Why? Why? Why? Why? Why? Why? Why? Why? Why? Why?

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J Cornelius / / @jc Get Out of the Building No idea survives it’s ﬁrst encounter with a customer.

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J Cornelius / / @jc ๏ Who is the customer? ๏ What is their problem? ๏ What do you know about them (and how do you know it)? ๏ What are the assumptions? How will you test them? ๏ What have you learned? What should you learn next? ๏ What is the next test? How will you measure it? Go Lean. Ask Questions.

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J Cornelius / / @jc Curse of Knowledge Better-informed people ﬁnd it extremely diﬃcult to think about problems from the perspective of lesser-informed people.

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J Cornelius / / @jc https://www.dropbox.com/s/tjmx6bau37qf6yu/ExperimentGrid.png?dl=0 Experiment Grid Idea: Assumption: What assumptions have we made   about customers & their world? Hypotheses: If we do _______, then ___% of people will do _______. Experiments: Description: Metrics: Results: What did we learn? What will we do next? /via @alissabriggs

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J Cornelius / / @jc We aren’t solving technology problems. We’re solving Human Problems.

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J Cornelius / / @jc Solving human problems means talking to humans.

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J Cornelius / / @jc Research (learning) Curve Questions Asked Design Starts Here People Interviewed

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J Cornelius / / @jc Research (learning) Curve Questions Asked People Interviewed Design Starts Here

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J Cornelius / / @jc Research (learning) Curve Questions Asked People Interviewed Zero Questions x Zero People Zero Knowledge! Design Starts Here

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J Cornelius / / @jc Conﬁdence (despair) Curve Conﬁdence Research + - Idea Insight Design Starts Here

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J Cornelius / / @jc Empathy The intellectual identiﬁcation with the feelings, thoughts, or attitudes of another. The vicarious experiencing of those feelings, thoughts, or attitudes.

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J Cornelius / / @jc Think & Feel? See? Say & Do? Hear? Pain? Gain? http://www.copyblogger.com/empathy-maps/ User

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J Cornelius / / @jc Understand Incentives Diﬃculty Incentive Meh (Forgetful) Forget It High Value Danger (High Expectations)

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J Cornelius / / @jc Stakeholders don’t always know what they’re doing.

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J Cornelius / / @jc Name of Restaurant Things on the Homepage Things People are Looking for Photo Slideshow Virtual Tour Autoplay Music Photo of the Chef and staﬀ Address & Directions The Full Menu   (not a PDF) Hours Parking Information Dress Code Social Media Links

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J Cornelius / / @jc Consider the Desired Outcome

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J Cornelius / / @jc 15.5MM Monthly Uniques 109MM monthly visits 587MM monthly page views Quantcast, 2015

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J Cornelius / / @jc 20MM Monthly Active Users Just Acquired for $545MM

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J Cornelius / / @jc $42MM Annual Revenue in 2008

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J Cornelius / / @jc Web Design is Dead (Long live the web, and design)

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J Cornelius / / @jc http://dionhinchcliffe.com/2015/05/04/the-rise-of-the-4th-platform-pervasive-community-data-devices-and-intelligence/

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J Cornelius / / @jc http://www.forbes.com/sites/danmunro/2013/05/19/credit-suisse-says-wearable-tech-the-next-big-thing/

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J Cornelius / / @jc http://www.mobiquityinc.com/connected-home-uniﬁed-user-experience

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J Cornelius / / @jc

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J Cornelius / / @jc New Connections New Challenges

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J Cornelius / / @jc Redesign Your Design Thinking

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J Cornelius / / @jc Rethink Your Design Thinking

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J Cornelius / / @jc Business Goals Visual Impact >

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J Cornelius / / @jc Business Goals Code Quality >

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J Cornelius / / @jc Business Goals User Goals <

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J Cornelius / / @jc Think… What’s best for the customer? then What’s best for the business?

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J Cornelius / / @jc Great Design Business Goals User’s Goals

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J Cornelius / / @jc Never let your own opinions prevail over the decisions in the best interest of the beneﬁciary.

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J Cornelius / / @jc Sometimes the best solution is hiding in the shadow of our own ego.

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J Cornelius / / @jc Outcomes over Outputs Impacts over Assets Humans over Technology

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J Cornelius / / @jc Find me at: jcornelius.com ninelabs.com twitter.com/jc