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Redesign Your Design Thinking

878d748403126c4fc92e87e30c4764d0?s=47 J Cornelius
August 06, 2015

Redesign Your Design Thinking

Design is beautiful and beautiful things are well-designed. While this is true, it isn’t the whole truth—aesthetics definitely are NOT everything. Sometimes the best design isn’t what you think, and we need to leave our design aesthetic ego at the door and focus on positive outcomes for the user. This talk will challenge your assumptions about what great design is, and discuss ideas about how we can be better designers by focusing on process, function, and outcomes instead of visuals.


J Cornelius

August 06, 2015


  1. J Cornelius / / @jc Redesign Your Design Thinking Prototypes,

    Process, and Play - Chicago, 2015
  2. J Cornelius / / @jc Outputs over Outcomes Assets over

    Impacts Technology over Humans
  3. J Cornelius / / @jc We’ve been making things to

    make our own lives easier. Has it helped the everyman? We’re doing too much navel-gazing. – Aaron Gustafson
  4. J Cornelius / / @jc We suffer from Design Myopia

  5. J Cornelius / / @jc Redesign the way we think

    about design.
  6. J Cornelius / / @jc

  7. J Cornelius / / @jc We need to intelligently alternate

    between innovation and optimization, as both are required to design great user experiences. – Joshua Porter
  8. J Cornelius / / @jc Dominant Patterns? https://www.flickr.com/photos/ghholt/3513156842 Are we

    slaves to the
  9. J Cornelius / / @jc https://www.flickr.com/photos/29988733@N04/9394196516/

  10. J Cornelius / / @jc http://www.corbisimages.com/ WTF?!

  11. J Cornelius / / @jc Bandwagon Effect …the rate of

    uptake of beliefs, ideas, fads, and trends increases the more that they have already been adopted by others. https://en.wikipedia.org/wiki/Bandwagon_effect
  12. J Cornelius / / @jc Well-travelled Road Bias Unknown Route

    Estimate Known Route Estimate Time Deviation More Less Distance Actual
  13. J Cornelius / / @jc Ask: Are we following design

    trends and using comfortable tools… …or is this the best solution for this project, in this place, in this time?
  14. J Cornelius / / @jc Our minds work better when

    they’re open. Do we need to use the latest tools?
  15. J Cornelius / / @jc What if the unsexy way

    is the best way?
  16. J Cornelius / / @jc The Right Problem? Are we

  17. J Cornelius / / @jc Survivorship Bias The logical error

    of concentrating on the people or things that "survived" some process and inadvertently overlooking those that did not because of their lack of visibility.
  18. J Cornelius / / @jc Why? Why? Why? Why? Why?

    Why? Why? Why? Why? Why?
  19. J Cornelius / / @jc Get Out of the Building

    No idea survives it’s first encounter with a customer.
  20. J Cornelius / / @jc ๏ Who is the customer?

    ๏ What is their problem? ๏ What do you know about them (and how do you know it)? ๏ What are the assumptions? How will you test them? ๏ What have you learned? What should you learn next? ๏ What is the next test? How will you measure it? Go Lean. Ask Questions.
  21. J Cornelius / / @jc Curse of Knowledge Better-informed people

    find it extremely difficult to think about problems from the perspective of lesser-informed people.
  22. J Cornelius / / @jc https://www.dropbox.com/s/tjmx6bau37qf6yu/ExperimentGrid.png?dl=0 Experiment Grid Idea: Assumption:

    What assumptions have we made 
 about customers & their world? Hypotheses: If we do _______, then ___% of people will do _______. Experiments: Description: Metrics: Results: What did we learn? What will we do next? /via @alissabriggs
  23. J Cornelius / / @jc We aren’t solving technology problems.

    We’re solving Human Problems.
  24. J Cornelius / / @jc Solving human problems means talking

    to humans.
  25. J Cornelius / / @jc Research (learning) Curve Questions Asked

    Design Starts Here People Interviewed
  26. J Cornelius / / @jc Research (learning) Curve Questions Asked

    People Interviewed Design Starts Here
  27. J Cornelius / / @jc Research (learning) Curve Questions Asked

    People Interviewed Zero Questions x Zero People Zero Knowledge! Design Starts Here
  28. J Cornelius / / @jc Confidence (despair) Curve Confidence Research

    + - Idea Insight Design Starts Here
  29. J Cornelius / / @jc Empathy The intellectual identification with

    the feelings, thoughts, or attitudes of another. The vicarious experiencing of those feelings, thoughts, or attitudes.
  30. J Cornelius / / @jc Think & Feel? See? Say

    & Do? Hear? Pain? Gain? http://www.copyblogger.com/empathy-maps/ User
  31. J Cornelius / / @jc Understand Incentives Difficulty Incentive Meh

    (Forgetful) Forget It High Value Danger (High Expectations)
  32. J Cornelius / / @jc Stakeholders don’t always know what

    they’re doing.
  33. J Cornelius / / @jc Name of Restaurant Things on

    the Homepage Things People are Looking for Photo Slideshow Virtual Tour Autoplay Music Photo of the Chef and staff Address & Directions The Full Menu 
 (not a PDF) Hours Parking Information Dress Code Social Media Links
  34. J Cornelius / / @jc Consider the Desired Outcome

  35. J Cornelius / / @jc

  36. J Cornelius / / @jc 15.5MM Monthly Uniques 109MM monthly

    visits 587MM monthly page views Quantcast, 2015
  37. J Cornelius / / @jc

  38. J Cornelius / / @jc 20MM Monthly Active Users Just

    Acquired for $545MM
  39. J Cornelius / / @jc

  40. J Cornelius / / @jc $42MM Annual Revenue in 2008

  41. J Cornelius / / @jc Web Design is Dead (Long

    live the web, and design)
  42. J Cornelius / / @jc http://dionhinchcliffe.com/2015/05/04/the-rise-of-the-4th-platform-pervasive-community-data-devices-and-intelligence/

  43. J Cornelius / / @jc http://www.forbes.com/sites/danmunro/2013/05/19/credit-suisse-says-wearable-tech-the-next-big-thing/

  44. J Cornelius / / @jc http://www.mobiquityinc.com/connected-home-unified-user-experience

  45. J Cornelius / / @jc

  46. J Cornelius / / @jc

  47. J Cornelius / / @jc New Connections New Challenges

  48. J Cornelius / / @jc Redesign Your Design Thinking

  49. J Cornelius / / @jc Rethink Your Design Thinking

  50. J Cornelius / / @jc Business Goals Visual Impact >

  51. J Cornelius / / @jc Business Goals Code Quality >

  52. J Cornelius / / @jc Business Goals User Goals <

  53. J Cornelius / / @jc Think… What’s best for the

    customer? then What’s best for the business?
  54. J Cornelius / / @jc Great Design Business Goals User’s

  55. J Cornelius / / @jc Never let your own opinions

    prevail over the decisions in the best interest of the beneficiary.
  56. J Cornelius / / @jc Sometimes the best solution is

    hiding in the shadow of our own ego.
  57. J Cornelius / / @jc Outcomes over Outputs Impacts over

    Assets Humans over Technology
  58. J Cornelius / / @jc Find me at: jcornelius.com ninelabs.com