Redesign Your Design Thinking

Design is beautiful and beautiful things are well-designed. While this is true, it isn’t the whole truth—aesthetics definitely are NOT everything. Sometimes the best design isn’t what you think, and we need to leave our design aesthetic ego at the door and focus on positive outcomes for the user. This talk will challenge your assumptions about what great design is, and discuss ideas about how we can be better designers by focusing on process, function, and outcomes instead of visuals.

Transcript

1. J Cornelius / / @jc Redesign Your
   Design Thinking Prototypes, Process, and Play - Chicago, 2015
2. J Cornelius / / @jc Outputs over Outcomes Assets over Impacts Technology over Humans
3. J Cornelius / / @jc We’ve been making things to make our own lives easier. Has it helped the everyman? We’re doing too much navel-gazing. – Aaron Gustafson
4. J Cornelius / / @jc We suffer from Design Myopia
5. J Cornelius / / @jc Redesign the way
   we think about design.
6. J Cornelius / / @jc
7. J Cornelius / / @jc We need to intelligently alternate between innovation and optimization, as both are required to design great user experiences. – Joshua Porter
8. J Cornelius / / @jc Dominant Patterns? https://www.flickr.com/photos/ghholt/3513156842 Are we slaves to the
9. J Cornelius / / @jc https://www.flickr.com/photos/29988733@N04/9394196516/
10. J Cornelius / / @jc http://www.corbisimages.com/ WTF?!
11. J Cornelius / / @jc Bandwagon Effect …the rate of uptake of beliefs, ideas, fads, and trends increases the more that they have already been adopted by others. https://en.wikipedia.org/wiki/Bandwagon_effect
12. J Cornelius / / @jc Well-travelled Road Bias Unknown Route Estimate Known Route Estimate Time Deviation More Less Distance Actual
13. J Cornelius / / @jc Ask: Are we following design trends and using comfortable tools… …or is this the best solution for this project, in this place, in this time?
14. J Cornelius / / @jc Our minds work better when they’re open. Do we need to use the latest tools?
15. J Cornelius / / @jc What if the unsexy way is the best way?
16. J Cornelius / / @jc The Right Problem? Are we solving
17. J Cornelius / / @jc Survivorship Bias The logical error of concentrating on the people or things that "survived" some process and inadvertently overlooking those that did not because of their lack of visibility.
18. J Cornelius / / @jc Why? Why? Why? Why? Why? Why? Why? Why? Why? Why?
19. J Cornelius / / @jc Get Out of the Building No idea survives it’s first encounter with a customer.
20. J Cornelius / / @jc ๏ Who is the customer? ๏ What is their problem? ๏ What do you know about them (and how do you know it)? ๏ What are the assumptions? How will you test them? ๏ What have you learned? What should you learn next? ๏ What is the next test? How will you measure it? Go Lean. Ask Questions.
21. J Cornelius / / @jc Curse of Knowledge Better-informed people find it extremely difficult to think about problems from the perspective of lesser-informed people.
22. J Cornelius / / @jc https://www.dropbox.com/s/tjmx6bau37qf6yu/ExperimentGrid.png?dl=0 Experiment Grid Idea: Assumption: What assumptions have we made 
 about customers & their world? Hypotheses: If we do _______, then ___% of people will do _______. Experiments: Description: Metrics: Results: What did we learn? What will we do next? /via @alissabriggs
23. J Cornelius / / @jc We aren’t solving technology problems. We’re solving Human Problems.
24. J Cornelius / / @jc Solving human problems means talking to humans.
25. J Cornelius / / @jc Research (learning) Curve Questions Asked Design Starts Here People Interviewed
26. J Cornelius / / @jc Research (learning) Curve Questions Asked People Interviewed Design Starts Here
27. J Cornelius / / @jc Research (learning) Curve Questions Asked People Interviewed Zero Questions x Zero People Zero Knowledge! Design Starts Here
28. J Cornelius / / @jc Confidence (despair) Curve Confidence Research + - Idea Insight Design Starts Here
29. J Cornelius / / @jc Empathy The intellectual identification with the feelings, thoughts, or attitudes of another. The vicarious experiencing of those feelings, thoughts, or attitudes.
30. J Cornelius / / @jc Think & Feel? See? Say & Do? Hear? Pain? Gain? http://www.copyblogger.com/empathy-maps/ User
31. J Cornelius / / @jc Understand Incentives Difficulty Incentive Meh (Forgetful) Forget It High Value Danger (High Expectations)
32. J Cornelius / / @jc Stakeholders don’t always know what they’re doing.
33. J Cornelius / / @jc Name of Restaurant Things on the Homepage Things People are Looking for Photo Slideshow Virtual Tour Autoplay Music Photo of the Chef and staff Address & Directions The Full Menu 
 (not a PDF) Hours Parking Information Dress Code Social Media Links
34. J Cornelius / / @jc Consider the Desired Outcome
35. J Cornelius / / @jc
36. J Cornelius / / @jc 15.5MM Monthly Uniques 109MM monthly visits 587MM monthly page views Quantcast, 2015
37. J Cornelius / / @jc
38. J Cornelius / / @jc 20MM Monthly Active Users Just Acquired for $545MM
39. J Cornelius / / @jc
40. J Cornelius / / @jc $42MM Annual Revenue in 2008
41. J Cornelius / / @jc Web Design is Dead (Long live the web, and design)
42. J Cornelius / / @jc http://dionhinchcliffe.com/2015/05/04/the-rise-of-the-4th-platform-pervasive-community-data-devices-and-intelligence/
43. J Cornelius / / @jc http://www.forbes.com/sites/danmunro/2013/05/19/credit-suisse-says-wearable-tech-the-next-big-thing/
44. J Cornelius / / @jc http://www.mobiquityinc.com/connected-home-unified-user-experience
45. J Cornelius / / @jc
46. J Cornelius / / @jc
47. J Cornelius / / @jc New Connections New Challenges
48. J Cornelius / / @jc Redesign Your Design Thinking
49. J Cornelius / / @jc Rethink Your Design Thinking
50. J Cornelius / / @jc Business Goals Visual Impact >
51. J Cornelius / / @jc Business Goals Code Quality >
52. J Cornelius / / @jc Business Goals User Goals <
53. J Cornelius / / @jc Think… What’s best for the customer? then What’s best for the business?
54. J Cornelius / / @jc Great Design Business Goals User’s Goals
55. J Cornelius / / @jc Never let your own opinions prevail over the decisions in the best interest of the beneficiary.
56. J Cornelius / / @jc Sometimes the best solution is hiding in the shadow of our own ego.
57. J Cornelius / / @jc Outcomes over Outputs Impacts over Assets Humans over Technology
58. J Cornelius / / @jc Find me at: jcornelius.com ninelabs.com twitter.com/jc