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Producing Creativity
Because genius is unreliable
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@orderedlist
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What does it mean?
What is Creativity?
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cre·a·tiv·i·ty
/ˌkrēāˈtivədē/
noun
• the use of the imagination or
original ideas, especially in the
production of an artistic work.
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Making Something New
To put it another way
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Robert Rauschenberg, 1973;
acrylic, graphite, paper bags,
and envelopes on paper, 72 in.
x 60 in. (182.88 cm x 152.4 cm);
Collection SFMOMA, Gift of the
Frederick Weisman Company;
© Robert Rauschenberg
Foundation / Licensed by
VAGA, New York, NY
Untitled
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Creativity Isn’t Enough
For UX Professionals
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Clarity. Simplicity. Purpose.
We strive for
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Ideas are Cheap
And there’s always more
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The result of
implementing creativity
is complication.
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No content
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The Blank Slate
Starting from nothing
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No content
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No content
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It’s Not Really Blank
A world of possibility
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Embrace the Possibilities
Your success is inside
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Research
Gaining a new perspective
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Take Your Time
This step is important
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Become an expert in
the problem space.
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Talk with People
More importantly, listen
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Discuss Your Learning
Give others the same knowledge
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Write It Down
Collect your thoughts together
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Putting It Into Action
Leverage your new perspective
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Brainstorming
Narrowing down options
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No Wrong Answers
Be wrong, it’ll be fine
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Celebrate Volume
The more ideas, the better
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Get More Input
Talk with the unusual suspects
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Don’t Take It Too Seriously
These are just starting points
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Let Those Ideas Rest
Don’t just jump in
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No Clear Winner?
Just pick one, seriously
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Action Leads to Action
Getting started creates motivation
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Keep At It
Good work takes effort
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Experimentation
Proving ideas wrong or right
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Test with real users.
Gather data.
Measure.
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Data is your best friend
Back up your intuition with numbers
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Trust Your Gut
Verify with data
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A/B/n Testing
A few of my favorite things
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Decisions, Decisions
Not any more!
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Freedom of Choice
Because being decisive is hard
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Solve Disagreements
You don’t have to pick one
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No content
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Failure
The fastest way to get better
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No content
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People Aren’t Perfect
Shocking, I know
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Find Ways to Fail Fast
The earlier the better
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The user experience is
more important than
my ego.
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Failure Makes You Better
Experience counts, good or bad
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Success
Our desired outcome of creativity
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The Obvious Answer
Of course it is…
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No content
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Enjoy the Details
The important parts nobody notices
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Creativity is not a
talent. It’s the result of
a process.
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Do your research.
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Try new things.
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Experiment.
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You’ll be amazed at the
things you can create.
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Thank you!
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