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Producing Creativity

Steve Smith
October 25, 2014

Producing Creativity

Presented at Midwest UX 2014

Steve Smith

October 25, 2014
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  1. Producing Creativity
    Because genius is unreliable
    !
    " # $ % &
    '
    @orderedlist

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  2. !
    " # $ % &
    '
    What does it mean?
    What is Creativity?

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  3. !
    " # $ % &
    '
    cre·a·tiv·i·ty
    /ˌkrēāˈtivədē/
    noun
    • the use of the imagination or
    original ideas, especially in the
    production of an artistic work.

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  4. !
    " # $ % &
    '
    Making Something New
    To put it another way

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  5. Robert Rauschenberg, 1973;
    acrylic, graphite, paper bags,
    and envelopes on paper, 72 in.
    x 60 in. (182.88 cm x 152.4 cm);
    Collection SFMOMA, Gift of the
    Frederick Weisman Company;
    © Robert Rauschenberg
    Foundation / Licensed by
    VAGA, New York, NY
    Untitled

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  6. !
    " # $ % &
    '
    Creativity Isn’t Enough
    For UX Professionals

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  7. !
    " # $ % &
    '
    Clarity. Simplicity. Purpose.
    We strive for

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  8. !
    " # $ % &
    '
    Ideas are Cheap
    And there’s always more

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  9. !
    " # $ % &
    '
    The result of
    implementing creativity
    is complication.

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  10. !
    " # $ % &
    '
    The Blank Slate
    Starting from nothing

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  11. !
    " # $ % &
    '
    It’s Not Really Blank
    A world of possibility

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  12. !
    " # $ % &
    '
    Embrace the Possibilities
    Your success is inside

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  13. !
    " # $ % &
    '
    Research
    Gaining a new perspective

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  14. !
    " # $ % &
    '
    Take Your Time
    This step is important

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  15. !
    " # $ % &
    '
    Become an expert in
    the problem space.

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  16. !
    " # $ % &
    '
    Talk with People
    More importantly, listen

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  17. !
    " # $ % &
    '
    Discuss Your Learning
    Give others the same knowledge

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  18. !
    " # $ % &
    '
    Write It Down
    Collect your thoughts together

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  19. !
    " # $ % &
    '
    Putting It Into Action
    Leverage your new perspective

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  20. !
    " # $ % &
    '
    Brainstorming
    Narrowing down options

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  21. !
    " # $ % &
    '
    No Wrong Answers
    Be wrong, it’ll be fine

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  22. !
    " # $ % &
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    Celebrate Volume
    The more ideas, the better

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  23. !
    " # $ % &
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    Get More Input
    Talk with the unusual suspects

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  24. !
    " # $ % &
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    Don’t Take It Too Seriously
    These are just starting points

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  25. !
    " # $ % &
    '
    Let Those Ideas Rest
    Don’t just jump in

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  26. !
    " # $ % &
    '
    No Clear Winner?
    Just pick one, seriously

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  27. !
    " # $ % &
    '
    Action Leads to Action
    Getting started creates motivation

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  28. !
    " # $ % &
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    Keep At It
    Good work takes effort

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  29. !
    " # $ % &
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    Experimentation
    Proving ideas wrong or right

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  30. !
    " # $ % &
    '
    Test with real users.
    Gather data.
    Measure.

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  31. !
    " # $ % &
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    Data is your best friend
    Back up your intuition with numbers

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  32. !
    " # $ % &
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    Trust Your Gut
    Verify with data

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  33. !
    " # $ % &
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    A/B/n Testing
    A few of my favorite things

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  34. !
    " # $ % &
    '
    Decisions, Decisions
    Not any more!

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  35. !
    " # $ % &
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    Freedom of Choice
    Because being decisive is hard

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  36. !
    " # $ % &
    '
    Solve Disagreements
    You don’t have to pick one

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  37. !
    " # $ % &
    '
    Failure
    The fastest way to get better

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  38. !
    " # $ % &
    '
    People Aren’t Perfect
    Shocking, I know

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  39. !
    " # $ % &
    '
    Find Ways to Fail Fast
    The earlier the better

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  40. !
    " # $ % &
    '
    The user experience is
    more important than
    my ego.

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  41. !
    " # $ % &
    '
    Failure Makes You Better
    Experience counts, good or bad

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  42. !
    " # $ % &
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    Success
    Our desired outcome of creativity

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  43. !
    " # $ % &
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    The Obvious Answer
    Of course it is…

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  44. !
    " # $ % &
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    Enjoy the Details
    The important parts nobody notices

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  45. !
    " # $ % &
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    Creativity is not a
    talent. It’s the result of
    a process.

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  46. !
    " # $ % &
    '
    Do your research.

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  47. !
    " # $ % &
    '
    Try new things.

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  48. !
    " # $ % &
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    Experiment.

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  49. !
    " # $ % &
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    You’ll be amazed at the
    things you can create.

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  50. Thank you!
    !
    " # $ % &
    '

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