Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Producing Creativity
Search
Steve Smith
PRO
October 25, 2014
Design
346
40k
Producing Creativity
Presented at Midwest UX 2014
Steve Smith
PRO
October 25, 2014
Tweet
Share
More Decks by Steve Smith
See All by Steve Smith
Git Better
orderedlist
PRO
22
1.2k
Collaborating on Vision
orderedlist
PRO
8
850
Designing with GitHub
orderedlist
PRO
57
4.1k
Designing with the Web
orderedlist
PRO
28
1.3k
Design Everything
orderedlist
PRO
25
1.3k
Designing Windowed Web Applications
orderedlist
PRO
13
1.4k
Introduction to Speakerdeck
orderedlist
PRO
9
310k
Real World Data Modeling with Mongo
orderedlist
PRO
8
890
Other Decks in Design
See All in Design
sachi_y_portfolio
sachi337
0
320
オルタナUX | AIで高速化するのもいいけど品質も大事なんじゃない?というお話
iflection
5
1.3k
Marpで推しCSSスライドを作ろう! / marp-with-favorite-css
fujiemon
0
320
Tools for Design Engineers other than LLM in the LLM era
takanorip
1
340
今日から意識できるアクセシビリティ
fumiko
0
260
【Adobe MAX Japan 2025】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
7
5.7k
【最新】マズロー安達の弟子実績(1期-4期の26人分)
maslow_akkun
0
440
21 Ways to Call American Airlines Customer Care Full Guide USA
americanhub
0
180
私とデザインの10年
iflection
0
160
児童相談所における養育里親委託時の親権者同意に向けたコミュニケーションの実態
trivia
0
490
CIRCULAR ECONOMY + SERVICES
jmanooch
0
120
【PoCで終わらない】運用フェーズまで見据えたAI駆動UIデザイン/フロントエンド開発実践
kitami
1
220
Featured
See All Featured
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.6k
Designing for humans not robots
tammielis
253
25k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
[RailsConf 2023] Rails as a piece of cake
palkan
55
5.7k
Navigating Team Friction
lara
187
15k
Stop Working from a Prison Cell
hatefulcrawdad
271
21k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
YesSQL, Process and Tooling at Scale
rocio
173
14k
KATA
mclloyd
30
14k
Visualization
eitanlees
146
16k
How GitHub (no longer) Works
holman
314
140k
Transcript
Producing Creativity Because genius is unreliable ! " # $
% & ' @orderedlist
! " # $ % & ' What does it
mean? What is Creativity?
! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun
• the use of the imagination or original ideas, especially in the production of an artistic work.
! " # $ % & ' Making Something New
To put it another way
Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on
paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
! " # $ % & ' Creativity Isn’t Enough
For UX Professionals
! " # $ % & ' Clarity. Simplicity. Purpose.
We strive for
! " # $ % & ' Ideas are Cheap
And there’s always more
! " # $ % & ' The result of
implementing creativity is complication.
None
! " # $ % & ' The Blank Slate
Starting from nothing
None
None
! " # $ % & ' It’s Not Really
Blank A world of possibility
! " # $ % & ' Embrace the Possibilities
Your success is inside
! " # $ % & ' Research Gaining a
new perspective
! " # $ % & ' Take Your Time
This step is important
! " # $ % & ' Become an expert
in the problem space.
! " # $ % & ' Talk with People
More importantly, listen
! " # $ % & ' Discuss Your Learning
Give others the same knowledge
! " # $ % & ' Write It Down
Collect your thoughts together
! " # $ % & ' Putting It Into
Action Leverage your new perspective
! " # $ % & ' Brainstorming Narrowing down
options
! " # $ % & ' No Wrong Answers
Be wrong, it’ll be fine
! " # $ % & ' Celebrate Volume The
more ideas, the better
! " # $ % & ' Get More Input
Talk with the unusual suspects
! " # $ % & ' Don’t Take It
Too Seriously These are just starting points
! " # $ % & ' Let Those Ideas
Rest Don’t just jump in
! " # $ % & ' No Clear Winner?
Just pick one, seriously
! " # $ % & ' Action Leads to
Action Getting started creates motivation
! " # $ % & ' Keep At It
Good work takes effort
! " # $ % & ' Experimentation Proving ideas
wrong or right
! " # $ % & ' Test with real
users. Gather data. Measure.
! " # $ % & ' Data is your
best friend Back up your intuition with numbers
! " # $ % & ' Trust Your Gut
Verify with data
! " # $ % & ' A/B/n Testing A
few of my favorite things
! " # $ % & ' Decisions, Decisions Not
any more!
! " # $ % & ' Freedom of Choice
Because being decisive is hard
! " # $ % & ' Solve Disagreements You
don’t have to pick one
None
! " # $ % & ' Failure The fastest
way to get better
None
! " # $ % & ' People Aren’t Perfect
Shocking, I know
! " # $ % & ' Find Ways to
Fail Fast The earlier the better
! " # $ % & ' The user experience
is more important than my ego.
! " # $ % & ' Failure Makes You
Better Experience counts, good or bad
! " # $ % & ' Success Our desired
outcome of creativity
! " # $ % & ' The Obvious Answer
Of course it is…
None
! " # $ % & ' Enjoy the Details
The important parts nobody notices
! " # $ % & ' Creativity is not
a talent. It’s the result of a process.
! " # $ % & ' Do your research.
! " # $ % & ' Try new things.
! " # $ % & ' Experiment.
! " # $ % & ' You’ll be amazed
at the things you can create.
Thank you! ! " # $ % & '