Producing Creativity

Ae14cc4491ac334f9cd23f9f93b4305e?s=47 Steve Smith
October 25, 2014

Producing Creativity

Presented at Midwest UX 2014

Ae14cc4491ac334f9cd23f9f93b4305e?s=128

Steve Smith

October 25, 2014
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Transcript

  1. 2.

    ! " # $ % & ' What does it

    mean? What is Creativity?
  2. 3.

    ! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun

    • the use of the imagination or original ideas, especially in the production of an artistic work.
  3. 4.

    ! " # $ % & ' Making Something New

    To put it another way
  4. 5.

    Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on

    paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
  5. 6.
  6. 8.

    ! " # $ % & ' Ideas are Cheap

    And there’s always more
  7. 9.

    ! " # $ % & ' The result of

    implementing creativity is complication.
  8. 10.
  9. 11.

    ! " # $ % & ' The Blank Slate

    Starting from nothing
  10. 12.
  11. 13.
  12. 14.

    ! " # $ % & ' It’s Not Really

    Blank A world of possibility
  13. 15.
  14. 16.
  15. 17.

    ! " # $ % & ' Take Your Time

    This step is important
  16. 18.

    ! " # $ % & ' Become an expert

    in the problem space.
  17. 19.

    ! " # $ % & ' Talk with People

    More importantly, listen
  18. 20.

    ! " # $ % & ' Discuss Your Learning

    Give others the same knowledge
  19. 21.

    ! " # $ % & ' Write It Down

    Collect your thoughts together
  20. 22.

    ! " # $ % & ' Putting It Into

    Action Leverage your new perspective
  21. 24.

    ! " # $ % & ' No Wrong Answers

    Be wrong, it’ll be fine
  22. 25.

    ! " # $ % & ' Celebrate Volume The

    more ideas, the better
  23. 26.

    ! " # $ % & ' Get More Input

    Talk with the unusual suspects
  24. 27.

    ! " # $ % & ' Don’t Take It

    Too Seriously These are just starting points
  25. 28.

    ! " # $ % & ' Let Those Ideas

    Rest Don’t just jump in
  26. 29.

    ! " # $ % & ' No Clear Winner?

    Just pick one, seriously
  27. 30.

    ! " # $ % & ' Action Leads to

    Action Getting started creates motivation
  28. 31.

    ! " # $ % & ' Keep At It

    Good work takes effort
  29. 33.

    ! " # $ % & ' Test with real

    users. Gather data. Measure.
  30. 34.

    ! " # $ % & ' Data is your

    best friend Back up your intuition with numbers
  31. 35.

    ! " # $ % & ' Trust Your Gut

    Verify with data
  32. 36.

    ! " # $ % & ' A/B/n Testing A

    few of my favorite things
  33. 38.

    ! " # $ % & ' Freedom of Choice

    Because being decisive is hard
  34. 39.

    ! " # $ % & ' Solve Disagreements You

    don’t have to pick one
  35. 40.
  36. 41.
  37. 42.
  38. 44.

    ! " # $ % & ' Find Ways to

    Fail Fast The earlier the better
  39. 45.

    ! " # $ % & ' The user experience

    is more important than my ego.
  40. 46.

    ! " # $ % & ' Failure Makes You

    Better Experience counts, good or bad
  41. 47.

    ! " # $ % & ' Success Our desired

    outcome of creativity
  42. 48.
  43. 49.
  44. 50.

    ! " # $ % & ' Enjoy the Details

    The important parts nobody notices
  45. 51.

    ! " # $ % & ' Creativity is not

    a talent. It’s the result of a process.
  46. 55.

    ! " # $ % & ' You’ll be amazed

    at the things you can create.