Producing Creativity

Transcript

1. 1.

   Producing Creativity Because genius is unreliable ! " # $

   % & ' @orderedlist
2. 2.

   ! " # $ % & ' What does it

   mean? What is Creativity?
3. 3.

   ! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun

   • the use of the imagination or original ideas, especially in the production of an artistic work.
4. 4.

   ! " # $ % & ' Making Something New

   To put it another way
5. 5.

   Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on

   paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
6. 6.

   ! " # $ % & ' Creativity Isn’t Enough

   For UX Professionals
7. 7.

   ! " # $ % & ' Clarity. Simplicity. Purpose.

   We strive for
8. 8.

   ! " # $ % & ' Ideas are Cheap

   And there’s always more
9. 9.

   ! " # $ % & ' The result of

   implementing creativity is complication.
10. 10.

    None
11. 11.

    ! " # $ % & ' The Blank Slate

    Starting from nothing
12. 12.

    None
13. 13.

    None
14. 14.

    ! " # $ % & ' It’s Not Really

    Blank A world of possibility
15. 15.

    ! " # $ % & ' Embrace the Possibilities

    Your success is inside
16. 16.

    ! " # $ % & ' Research Gaining a

    new perspective
17. 17.

    ! " # $ % & ' Take Your Time

    This step is important
18. 18.

    ! " # $ % & ' Become an expert

    in the problem space.
19. 19.

    ! " # $ % & ' Talk with People

    More importantly, listen
20. 20.

    ! " # $ % & ' Discuss Your Learning

    Give others the same knowledge
21. 21.

    ! " # $ % & ' Write It Down

    Collect your thoughts together
22. 22.

    ! " # $ % & ' Putting It Into

    Action Leverage your new perspective
23. 23.

    ! " # $ % & ' Brainstorming Narrowing down

    options
24. 24.

    ! " # $ % & ' No Wrong Answers

    Be wrong, it’ll be fine
25. 25.

    ! " # $ % & ' Celebrate Volume The

    more ideas, the better
26. 26.

    ! " # $ % & ' Get More Input

    Talk with the unusual suspects
27. 27.

    ! " # $ % & ' Don’t Take It

    Too Seriously These are just starting points
28. 28.

    ! " # $ % & ' Let Those Ideas

    Rest Don’t just jump in
29. 29.

    ! " # $ % & ' No Clear Winner?

    Just pick one, seriously
30. 30.

    ! " # $ % & ' Action Leads to

    Action Getting started creates motivation
31. 31.

    ! " # $ % & ' Keep At It

    Good work takes effort
32. 32.

    ! " # $ % & ' Experimentation Proving ideas

    wrong or right
33. 33.

    ! " # $ % & ' Test with real

    users. Gather data. Measure.
34. 34.

    ! " # $ % & ' Data is your

    best friend Back up your intuition with numbers
35. 35.

    ! " # $ % & ' Trust Your Gut

    Verify with data
36. 36.

    ! " # $ % & ' A/B/n Testing A

    few of my favorite things
37. 37.

    ! " # $ % & ' Decisions, Decisions Not

    any more!
38. 38.

    ! " # $ % & ' Freedom of Choice

    Because being decisive is hard
39. 39.

    ! " # $ % & ' Solve Disagreements You

    don’t have to pick one
40. 40.

    None
41. 41.

    ! " # $ % & ' Failure The fastest

    way to get better
42. 42.

    None
43. 43.

    ! " # $ % & ' People Aren’t Perfect

    Shocking, I know
44. 44.

    ! " # $ % & ' Find Ways to

    Fail Fast The earlier the better
45. 45.

    ! " # $ % & ' The user experience

    is more important than my ego.
46. 46.

    ! " # $ % & ' Failure Makes You

    Better Experience counts, good or bad
47. 47.

    ! " # $ % & ' Success Our desired

    outcome of creativity
48. 48.

    ! " # $ % & ' The Obvious Answer

    Of course it is…
49. 49.

    None
50. 50.

    ! " # $ % & ' Enjoy the Details

    The important parts nobody notices
51. 51.

    ! " # $ % & ' Creativity is not

    a talent. It’s the result of a process.
52. 52.

    ! " # $ % & ' Do your research.

53. 53.

    ! " # $ % & ' Try new things.

54. 54.

    ! " # $ % & ' Experiment.

55. 55.

    ! " # $ % & ' You’ll be amazed

    at the things you can create.
56. 56.

    Thank you! ! " # $ % & '