Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Speaker Deck
PRO
Sign in
Sign up
for free
Producing Creativity
Steve Smith
PRO
October 25, 2014
Design
328
36k
Producing Creativity
Presented at Midwest UX 2014
Steve Smith
PRO
October 25, 2014
Tweet
Share
More Decks by Steve Smith
See All by Steve Smith
orderedlist
PRO
18
860
orderedlist
PRO
8
450
orderedlist
PRO
57
3.2k
orderedlist
PRO
30
950
orderedlist
PRO
26
960
orderedlist
PRO
13
1.1k
orderedlist
PRO
9
310k
orderedlist
PRO
8
650
Other Decks in Design
See All in Design
ogishio
0
250
donnewin
0
430
benace75
0
260
xai
0
610
tessaabrams
0
990
datavisualizationjapan
0
280
marilutwin
0
110
misty_marsden
PRO
0
150
sheridanlugo
0
270
isawiitch
0
210
bamfonyy
0
450
donnewin
0
460
Featured
See All Featured
chriscoyier
683
180k
hatefulcrawdad
257
17k
tenderlove
53
3.5k
reverentgeek
27
2k
swwweet
206
6.9k
smashingmag
230
18k
sachag
267
17k
philhawksworth
192
8.8k
philhawksworth
190
17k
mongodb
23
3.9k
edds
56
9.4k
mthomps
38
2.3k
Transcript
Producing Creativity Because genius is unreliable ! " # $
% & ' @orderedlist
! " # $ % & ' What does it
mean? What is Creativity?
! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun
• the use of the imagination or original ideas, especially in the production of an artistic work.
! " # $ % & ' Making Something New
To put it another way
Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on
paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
! " # $ % & ' Creativity Isn’t Enough
For UX Professionals
! " # $ % & ' Clarity. Simplicity. Purpose.
We strive for
! " # $ % & ' Ideas are Cheap
And there’s always more
! " # $ % & ' The result of
implementing creativity is complication.
None
! " # $ % & ' The Blank Slate
Starting from nothing
None
None
! " # $ % & ' It’s Not Really
Blank A world of possibility
! " # $ % & ' Embrace the Possibilities
Your success is inside
! " # $ % & ' Research Gaining a
new perspective
! " # $ % & ' Take Your Time
This step is important
! " # $ % & ' Become an expert
in the problem space.
! " # $ % & ' Talk with People
More importantly, listen
! " # $ % & ' Discuss Your Learning
Give others the same knowledge
! " # $ % & ' Write It Down
Collect your thoughts together
! " # $ % & ' Putting It Into
Action Leverage your new perspective
! " # $ % & ' Brainstorming Narrowing down
options
! " # $ % & ' No Wrong Answers
Be wrong, it’ll be fine
! " # $ % & ' Celebrate Volume The
more ideas, the better
! " # $ % & ' Get More Input
Talk with the unusual suspects
! " # $ % & ' Don’t Take It
Too Seriously These are just starting points
! " # $ % & ' Let Those Ideas
Rest Don’t just jump in
! " # $ % & ' No Clear Winner?
Just pick one, seriously
! " # $ % & ' Action Leads to
Action Getting started creates motivation
! " # $ % & ' Keep At It
Good work takes effort
! " # $ % & ' Experimentation Proving ideas
wrong or right
! " # $ % & ' Test with real
users. Gather data. Measure.
! " # $ % & ' Data is your
best friend Back up your intuition with numbers
! " # $ % & ' Trust Your Gut
Verify with data
! " # $ % & ' A/B/n Testing A
few of my favorite things
! " # $ % & ' Decisions, Decisions Not
any more!
! " # $ % & ' Freedom of Choice
Because being decisive is hard
! " # $ % & ' Solve Disagreements You
don’t have to pick one
None
! " # $ % & ' Failure The fastest
way to get better
None
! " # $ % & ' People Aren’t Perfect
Shocking, I know
! " # $ % & ' Find Ways to
Fail Fast The earlier the better
! " # $ % & ' The user experience
is more important than my ego.
! " # $ % & ' Failure Makes You
Better Experience counts, good or bad
! " # $ % & ' Success Our desired
outcome of creativity
! " # $ % & ' The Obvious Answer
Of course it is…
None
! " # $ % & ' Enjoy the Details
The important parts nobody notices
! " # $ % & ' Creativity is not
a talent. It’s the result of a process.
! " # $ % & ' Do your research.
! " # $ % & ' Try new things.
! " # $ % & ' Experiment.
! " # $ % & ' You’ll be amazed
at the things you can create.
Thank you! ! " # $ % & '