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Producing Creativity

Producing Creativity

Presented at Midwest UX 2014

Steve Smith
PRO

October 25, 2014
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  1. Producing Creativity Because genius is unreliable ! " # $

    % & ' @orderedlist
  2. ! " # $ % & ' What does it

    mean? What is Creativity?
  3. ! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun

    • the use of the imagination or original ideas, especially in the production of an artistic work.
  4. ! " # $ % & ' Making Something New

    To put it another way
  5. Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on

    paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
  6. ! " # $ % & ' Creativity Isn’t Enough

    For UX Professionals
  7. ! " # $ % & ' Clarity. Simplicity. Purpose.

    We strive for
  8. ! " # $ % & ' Ideas are Cheap

    And there’s always more
  9. ! " # $ % & ' The result of

    implementing creativity is complication.
  10. None
  11. ! " # $ % & ' The Blank Slate

    Starting from nothing
  12. None
  13. None
  14. ! " # $ % & ' It’s Not Really

    Blank A world of possibility
  15. ! " # $ % & ' Embrace the Possibilities

    Your success is inside
  16. ! " # $ % & ' Research Gaining a

    new perspective
  17. ! " # $ % & ' Take Your Time

    This step is important
  18. ! " # $ % & ' Become an expert

    in the problem space.
  19. ! " # $ % & ' Talk with People

    More importantly, listen
  20. ! " # $ % & ' Discuss Your Learning

    Give others the same knowledge
  21. ! " # $ % & ' Write It Down

    Collect your thoughts together
  22. ! " # $ % & ' Putting It Into

    Action Leverage your new perspective
  23. ! " # $ % & ' Brainstorming Narrowing down

    options
  24. ! " # $ % & ' No Wrong Answers

    Be wrong, it’ll be fine
  25. ! " # $ % & ' Celebrate Volume The

    more ideas, the better
  26. ! " # $ % & ' Get More Input

    Talk with the unusual suspects
  27. ! " # $ % & ' Don’t Take It

    Too Seriously These are just starting points
  28. ! " # $ % & ' Let Those Ideas

    Rest Don’t just jump in
  29. ! " # $ % & ' No Clear Winner?

    Just pick one, seriously
  30. ! " # $ % & ' Action Leads to

    Action Getting started creates motivation
  31. ! " # $ % & ' Keep At It

    Good work takes effort
  32. ! " # $ % & ' Experimentation Proving ideas

    wrong or right
  33. ! " # $ % & ' Test with real

    users. Gather data. Measure.
  34. ! " # $ % & ' Data is your

    best friend Back up your intuition with numbers
  35. ! " # $ % & ' Trust Your Gut

    Verify with data
  36. ! " # $ % & ' A/B/n Testing A

    few of my favorite things
  37. ! " # $ % & ' Decisions, Decisions Not

    any more!
  38. ! " # $ % & ' Freedom of Choice

    Because being decisive is hard
  39. ! " # $ % & ' Solve Disagreements You

    don’t have to pick one
  40. None
  41. ! " # $ % & ' Failure The fastest

    way to get better
  42. None
  43. ! " # $ % & ' People Aren’t Perfect

    Shocking, I know
  44. ! " # $ % & ' Find Ways to

    Fail Fast The earlier the better
  45. ! " # $ % & ' The user experience

    is more important than my ego.
  46. ! " # $ % & ' Failure Makes You

    Better Experience counts, good or bad
  47. ! " # $ % & ' Success Our desired

    outcome of creativity
  48. ! " # $ % & ' The Obvious Answer

    Of course it is…
  49. None
  50. ! " # $ % & ' Enjoy the Details

    The important parts nobody notices
  51. ! " # $ % & ' Creativity is not

    a talent. It’s the result of a process.
  52. ! " # $ % & ' Do your research.

  53. ! " # $ % & ' Try new things.

  54. ! " # $ % & ' Experiment.

  55. ! " # $ % & ' You’ll be amazed

    at the things you can create.
  56. Thank you! ! " # $ % & '