BrightonSEO_TL.pdf - Speaker Deck

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How to keep the human element using AI for content marketing Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa

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Hello󰗝 Marketing Consultant ● Simplifying content marketing ● Social media geek ● Secretly wished I were a robot #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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…until robots (automation) took over 🤖 #BrightonSEO @terezalitsa

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How it started… #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa How it’s going

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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What do we do? #BrightonSEO @terezalitsa

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What do we do? #BrightonSEO @terezalitsa

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Time to embrace our human 🧠 strengths* *whatever this means for everyone #BrightonSEO @terezalitsa

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It’s the only way to stand out #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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What makes us unique? #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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Humans > AI Empathy #BrightonSEO @terezalitsa

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Humans > AI Empathy Creativity #BrightonSEO @terezalitsa

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Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Critical thinking #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Critical thinking Intuition #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa

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Storytelling Humans > AI Empathy Creativity Originality Critical thinking Intuition #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Your skills + AI = success

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#BrightonSEO @terezalitsa Humans + AI in content marketing and SEO ➡ Use cases

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#BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI automation agent Diﬀerent use cases

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Creating workﬂows #BrightonSEO @terezalitsa

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SEO content planning #BrightonSEO @terezalitsa 1

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#BrightonSEO @terezalitsa Identify keywords

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#BrightonSEO @terezalitsa Identify keywords 👥🤖

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#BrightonSEO @terezalitsa Identify keywords Research 👥🤖

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#BrightonSEO @terezalitsa Identify keywords Research 👥🤖 🤖

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#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖

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#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥

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#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters

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#BrightonSEO @terezalitsa Identify keywords Research Prioritise 👥🤖 🤖 👥 Clusters 👥🤖

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#BrightonSEO @terezalitsa Building a workﬂow →Creating a streamlined process

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Content creation and optimisation #BrightonSEO @terezalitsa 2

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#BrightonSEO @terezalitsa Creation

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#BrightonSEO @terezalitsa Creation 👥🤖

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#BrightonSEO @terezalitsa Creation Optimisation 👥🤖

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#BrightonSEO @terezalitsa Creation Optimisation 👥🤖 👥🤖

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#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖

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#BrightonSEO @terezalitsa Creation Repurposing 👥🤖 Optimisation 👥🤖 👥🤖

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#BrightonSEO @terezalitsa Building a workﬂow →Mapping out tools, resources, budget

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Campaign planning #BrightonSEO @terezalitsa 3

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#BrightonSEO @terezalitsa Strategy

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#BrightonSEO @terezalitsa Strategy 👥

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#BrightonSEO @terezalitsa Strategy Content 👥

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#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖

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#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch

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#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖

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#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing

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#BrightonSEO @terezalitsa Strategy Content 👥 👥🤖 Launch 👥🤖 A/B testing 👥🤖

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#BrightonSEO @terezalitsa Building a workﬂow →You design your own workﬂow

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#BrightonSEO @terezalitsa Tips to improve the workﬂows ➡ How to make AI work 🤖 󰗡

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#BrightonSEO @terezalitsa 1. Review your current processes

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#BrightonSEO @terezalitsa How can you simplify your workﬂows?

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#BrightonSEO @terezalitsa What works? What needs to be improved? How can AI help?

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Keyword research too manual?

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#BrightonSEO @terezalitsa Keyword research too manual? Need more support?

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#BrightonSEO @terezalitsa Keyword research too manual? Need more support? Scaling AI

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2. Explore how AI can make you more eﬃcient #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Set your objectives What do you want to get out of AI?

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Choose your AI use case #BrightonSEO @terezalitsa AI thought partner AI analyst AI creator AI automation agent

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#BrightonSEO @terezalitsa Which tools do you need?

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3. Train yourself (and your team) #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa

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4. Train your robots #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Tone of voice Personality Target audience

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5. Use your critical thinking #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Add context to data Psychology of your audience Quality control

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Tools #BrightonSEO @terezalitsa AI for diﬀerent use cases

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#BrightonSEO @terezalitsa Content ideation | ChatGPT

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#BrightonSEO @terezalitsa Content ideation | Claude

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#BrightonSEO @terezalitsa Content creation | Copymatic

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#BrightonSEO @terezalitsa Mind mapping | Taskade

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#BrightonSEO @terezalitsa AI workﬂows | ContentBot

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#BrightonSEO @terezalitsa Search optimisation | Similar AI

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#BrightonSEO @terezalitsa Keyword research | Surfer

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#BrightonSEO @terezalitsa Art generator | BlueWillow

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#BrightonSEO @terezalitsa Video generator | Synthesia

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#BrightonSEO @terezalitsa Breaking down lists | Goblin.tools

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Takeaways #BrightonSEO @terezalitsa

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#BrightonSEO @terezalitsa Map out your strengths Find the right tools Build your own processes

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#BrightonSEO @terezalitsa “AI won’t take your job. It’s somebody using AI that will take your job” –Richard Baldwin

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Thank you! Tereza Litsa Marketing Consultant Speakerdeck.com/telitsa @terezalitsa